Nick shares the key marketing advice in this episode and explains exactly how anyone can do it with their own marketing and advertising.

There will always be fads in marketing and advertising but there are foundational aspects that will be forever true. Making sure your advertising doesn’t look like advertising is key because nobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nick has been hugely successful with this approach.

 

KEY TAKEAWAYS

• You’ve got to make sure your advertising doesn’t look like advertising
• Nobody likes being sold to but people love to buy
• Think about the subject lines for emails – does the subject line look like an advertising line?
• Creating a disarming subject line that encourages curiosity is key.
• Social media platforms were not designed as marketing platforms they were designed so that people could connect so the closer your advertising is to this format the more successful it will be.
• Posts with pictures have higher engagement because it’s what social media is designed for.
• The most successful adverts on television are those which evoke feelings.
• Whether its images or the copy, always filter through the lens of ‘how can I make this not look like an advert? How can I make this content-led and engage people?’
• You’ll get more engagement and sales by not selling all the time

 

BEST MOMENTS

‘I love to create campaigns that don’t look like they are selling’

‘The best subject lines in an email evoke curiosity

‘The best performing posts I make on social media platforms are those that have pictures of me and my family’

 

VALUABLE RESOURCES

Empire Builders Podcast

 

ABOUT THE HOST

Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.