My Business On Purpose

What would it look like if you had a clear vision for your business that everyone could run toward?

In this episode of The Dickie & Donny Show, Shawn "Dickie" Stinson and Brandon "Donny" Gray walk through creating a Vision Story for the future of their podcast. They reveal why writing down a detailed vision is more than just an exercise—it becomes the GPS coordinates that guide decisions around finances, clients, culture, and freedom.

You'll see how clarity of vision eliminates confusion, strengthens teams, and opens the door to real growth. This conversation shows business owners that a well-written vision is not only about building a business that thrives today, but also about creating one that lasts.

Subscribe for more insights and strategies to help you grow your business on purpose. Want to create a vision for your business? Visit mybusinessonpurpose.com/contact

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy

SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

We happen to work with a lot of contractors, but it doesn't really matter what type of business you're in. There are so many business owners that want to scale their product, actually grow the value of their product. They want to go from selling a product or service that's X and offers X at this price, to being able to 2x or 5x it—make it more robust, bigger, or whatever.

We talk about these systems all the time. Implementing effective systems to ensure consistent profitability is a critical aspect of not only running a business but also being able to scale a product.

Hey, it's Scott Beebe with Business On Purpose. Let's talk about this idea, and I want to give you a real-world example of a client of ours. I'll share his name—got his permission—who was able to 5x his project size. We only asked a couple of key questions, and I want to walk you through that.

My buddy Sean Supple, who owns Supple Homes out of Menlo Park and Palo Alto in the Silicon Valley area of California, was laboring away at this wonderful home building company. They were servicing a lot of $2–3 million projects, which, depending on where you live, is a significant project size. But Sean knew he and his team were capable of taking on more unique opportunities, particularly in their market, and they wanted to go after those.

Like most contractors, cash flow was always an issue due to the expense of running a business. With 78–82% cost of goods, plus the realities of the Silicon Valley market, it was a challenge. So Sean and his team committed to subdividing their bank accounts—something we talk about all the time. By cutting up their dollars and placing them in separate "homes," they could see where the money was and also map out their entire process.

They created a master process roadmap, even distilled into learning pathways, and committed to RPM communication (Repetition, Predictability, and Meaning). That meant regular agenda-driven, leader-led, one-hour team meetings, departmental meetings, one-on-one check-ins, and executive-level meetings.

But what they found themselves needing was a more meaningful marketing plan. So we asked this one key question—the one I want you to write down:

Where has 80% of your business come from in the past?

We meet so many business owners who want to hire outsourced marketing firms. That's fine, but the reality is they're chasing new pathways when often the answer is in plain sight. Building new channels is like building a building—it takes years of groundwork. Instead, look back and ask: Where has 80% of your business come from in the past?

For Sean, the answer was easy: architects. Rather than wasting resources on random efforts, we mapped out a simple, intentional, repetitive, predictable, and meaningful outreach process to a basic list of local architects. Within a few months, Supple Homes began securing larger, more complex projects by nurturing those existing relationships.

Sean and his team built financial processes, marketing processes, sales/conversion processes, and operational processes. This gave both his team and prospective clients confidence in their ability to deliver on larger, more challenging projects.

The impact of Sean's new commitment to process implementation went far beyond immediate financial gains. By maintaining a solid cash balance—something many contractors struggle with—they no longer had to rely on borrowed money, credit lines, or constant lending. Instead, with subdivided cash and clear processes, they sustained financial stability and gained the confidence to take on larger projects.

As a result, Sean and his team successfully transitioned from handling $2–3 million projects to $8–11 million projects. Yes, the market helped, but the real key was their strong financial foundation. Winning projects is one thing; delivering them profitably and on schedule is another.

Sean's story illustrates several key points for contractors looking to improve profitability:

1. Regular financial tracking—even if only a few minutes a week—can greatly improve cash flow management.
2. Subdividing bank accounts helps visualize and control finances. Much of cash management is more about psychology than the dollar itself. Control your money rather than letting it control you.
3. Maintaining a healthy cash balance provides confidence and capability to take on larger projects. Cash gives you options. Without it, your options shrink.
4. Improved processes and profitability allow reinvestment in the business, employee incentives, and personal profit—all critical for long-term success.

By implementing these systems, you can achieve the kind of growth Sean did. Markets will rise and fall, but preparation and process allow you to handle whatever comes your way.

So remember this key question: Where has 80% of your business come from in the past? And what systems do you have to repetitively, predictably, and meaningfully mine that 80%? Because that's where most of your future business will likely come from as well.

We can help you map this out. If you'd like a one-time consulting opportunity with us, go to businessonpurpose.com, fill out the contact form, and we'll walk you through options to get kickstarted. And if you want to work with us long term, we'll explain how that works too.

👉 Visit businessonpurpose.com/contact to get started.

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy

SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Is your business stuck in survival mode—or are you building toward a lasting legacy?

In this episode of The Dickie & Donny Show, Shawn "Dickie" Stinson and Brandon "Donny" Gray sit down with Scott Beebe to unpack the five stages every business goes through. From the early challenges of survival to the long-term vision of creating something that endures, they explore the shifts in mindset, strategy, and leadership required along the way.

This conversation reveals how business owners can move beyond firefighting and start building with clarity and purpose. It's about understanding where you are today, what's holding you back, and how to take the next step toward a business that not only thrives but also leaves a lasting impact.

Subscribe for more business insights and real-world strategies to help you grow with purpose. Need guidance on building your business beyond survival? Visit mybusinessonpurpose.com/contact

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy

SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

You know that dashboard in front of you when you get in a car and start driving it around? One of the things you're looking at, obviously, is the speedometer, odometer, the fuel gauge—those sorts of things. But it's also those lights, those warning lights that can come up and let you know what the performance of the car is doing.

And so in business, we have a dashboard. We operate via dashboard. And with that dashboard, there are also some warning lights—some yellow lights, some red lights—that we can look for.

Hey, it's Scott Beebe with Business On Purpose. I wanted to walk you, as a business owner, through just a couple of red flags that you can begin to look for. Not to be obsessed about, but to simply understand as warning signs.

Now, we do something in our business that we actually took from a book I read years ago called American Icon. It was the story of Alan Mulally, the guy who came from Boeing and descended into Ford and essentially helped Ford resurrect what they were in—about a $12 billion hole—back near the 2007–2008 time frame. One of the things he did was incorporate this idea of green, yellow, and reds into their system.

So I want to talk about some of the reds that I think could be helpful for you as a business owner as you begin to sort of audit where you're at as a business.

You often feel like your week is a constant whirlwind of just putting out fires. You're putting on the fire suit, putting out these little fires, and they always seem to pop up. You feel like you're drowning in emails, spending hours every day just trying to keep up and spinning. (I actually outsourced my email about three months ago, by the way.) Those are telltale signs that your business might be running on very thin ice, on low fuel—and you're running on chaos rather than a well-oiled system.

Too many of our businesses are actually leveraging the wrong fuel. Instead of leveraging the fuel of vision, mission, values, repetition, predictability, and meaning—we're leveraging the fuel of chaos.

So I want you to consider your team's performance and morale. If your team members seem confused or you're receiving poor performance reviews and negative feedback, it's time to start evaluating your process. We actually do a healthy owner assessment and a healthy team member assessment every year for each of our clients. This sort of gives these yellow or red flags—or in some cases, green flags—so you can understand what's working.

Even if you're conducting surveys, the results might be pointing to some underlying issues in your organizational structure that you need to be aware of. Those are red flags to be looking for.

Another red flag to watch out for is the absence of regular, agenda-driven leadership meetings or team meetings. These are essential for keeping everyone aligned and focused on your company's goals. If you find your production meetings are starting to drag on for two and three hours, that is a clear red flag. You've got to be looking at that.

So, if you're not having meetings on a regular basis—Scott, what do you mean by regular? Let's start with weekly. If you're not having meetings weekly, that could be a red flag. If those meetings are going beyond one hour, that could be a red flag. And in many cases, it is a red flag. Those meetings need an overhaul.

"Scott, we need more than an hour." No, you don't. If you can't get it done in an hour, what about those decisions we have to make? Well, usually those decisions are between two or three people in the meeting. So identify the situation, have them write it down, and let them go on a one-off. That should not take more than five, ten, fifteen minutes. If they need longer than that, that's a workshop to begin to work on separately.

Another red flag: missing schedules and falling behind on bill payments. These are serious symptoms of a disorganized business. If you find yourself in a position of robbing Peter to pay Paul—in other words, shuffling money around to cover immediate expenses—you are treading on very thin ice.

In fact, you are running on pure chaos at that point. That practice of robbing Peter to pay Paul, while sometimes necessary in very dire circumstances, is quite unsustainable, risky, and sometimes illegal in the long run. All of those are signs pointing to a chaotic system. You're running on chaos fuel, and that system is really holding your business back. You're going to start lurching just like a car that's got bad gas in it.

Without a solid framework in place, you're going to continue to struggle with efficiency, productivity, and growth—all the things you want. So it's time to step back, assess your current process, and implement systems that will bring order to chaos. Remember: a well-structured business is not just more profitable, it's also far less stressful to run and far more satisfying for everyone involved.

Hey, we can help you with all of this. If you go to businessonpurpose.com/contact, we actually have metrics, systems, and tools that identify the green, the yellow, and the red. We can help refine those systems in your business. We've got it all templated out, ready to be customized for your business—so you can be liberated from chaos and make time for the things that matter most.

Visit https://businessonpurpose.com to learn more and take the Healthy Business Assessment today.

SIGN UP for our Newsletter HER➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Is your leadership running at full speed… but your energy running on empty?

In this episode of The Dickie & Donny Show, Shawn "Dickie" Stinson and Brandon "Donny" Gray dig into a silent leadership killer—overfunctioning systems—and how they quietly drain your capacity, weaken your team, and leave you teetering on the edge of burnout.

Are you stepping in to fix problems your team could solve? Do you feel more like the "firefighter" than the leader? Is your health, patience, or focus starting to crack under pressure?

Through the vivid metaphor of a dying tree—rotting roots, brittle branches, and all—you'll learn how overfunctioning takes root in leadership, the warning signs you can't afford to ignore, and the simple shifts that restore both your capacity and your team's growth.

From the 83% rule of delegation to building structured systems that run without constant supervision, this conversation is your guide to stepping back—without letting things fall apart.

Don't miss the insights, stories, and real-world strategies that could save you from burnout before it's too late.

Subscribe for more straight-talk leadership insights that help you grow your business without losing yourself in the process. Need help breaking free from overfunctioning? Visit businessonpurpose.com/contact

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy

SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Well, there are some things that I love in life and there are some things that I want to avoid like the plague. Conflict is one of those. I am not one of those that looks to run into conflict. In fact, I would classify myself as pretty conflict averse. But I've had to learn over time that leadership requires these things to come out eventually. That doesn't mean I've done them great.

Actually, this picture you see—if you're watching on video—I got from a buddy of mine, Rob Shreve. Don't worry, audio listeners, I'll walk through it. Rob has this book by John Maxwell, a leadership guy who talks about leadership principles. It's a daily read, and today's was especially interesting and helpful. I wanted to share it with some commentary on how to lean into conflict.

Before we go through the list, I want to bring your attention to a study I went through earlier this year. It was specifically about men, but I think we can broaden it to leaders in general. There are three "biases" they mentioned:

1. Move towards – having the bias to move toward a thing.
2. Be responsible for – taking responsibility even if it's not your fault.
3. Depend on – learning to rely on others.

We live in a culture, especially in the U.S., that celebrates independence. Independence isn't wrong, but we are inherently dependent beings. It's woven into who we are as humans. Learning how to depend on others is key. Right now, I'm depending on this list to help me move toward confrontation.

Why? Because there's a statement that says: As you endure divine discipline, remember that God is treating you as His own children. Who ever heard of a child who is never disciplined by its father? If you're not disciplined, as He does all of His children, it means you're illegitimate and not really His children at all. Discipline can actually show care, concern, and legitimacy when offered thoughtfully.

Here's the list from Maxwell, with my thoughts:

1. Confront ASAP. This goes back to the leadership bias of moving towards. Last week I noticed a situation that came to a head, and I decided to address it the next day. The longer you let it fester, the worse it gets.

2. Address the wrong action, not the person. Focus on the task or action that was wrong, not on labeling the person. This allows both of you to look at the issue together instead of turning it into a personal attack.

3. Confront only what the person can change. Sometimes people say they can't change something, but often they can. Look at the heart and mindset. Some core wiring may not be alterable, but most issues of the heart can change.

4. Give the person the benefit of the doubt. Ask yourself: If I let this person go, would they be surprised? That question often reveals whether you've done everything to equip them to succeed.

5. Be specific. Be careful here—too many examples can give the other person a way to deflect or create chaos. Stay focused on what matters.

6. Avoid sarcasm. I love sarcasm, but it's rarely helpful. It often makes the other person feel worse, even if it gets a laugh. The root of the word "sarcasm" comes from the Greek sarx (flesh) and means "to tear flesh." It's the use of irony to mock or convey contempt.

7. Avoid words like "always" and "never." It's rarely true that something happens always or never. Be thoughtful with words—they can light things on fire if we're not careful.

8. If appropriate, tell the person how you feel about what was done wrong. Saying "I feel" or "I see" communicates perspective, even if it's not the absolute truth.

9. Give the person a game plan to fix the problem. Even better—work together to create it, but get buy-in first.

10. Affirm them as a person and as a friend. Remind them you appreciate them and that a mistake in a task doesn't diminish their value or contribution.

I found this list to be a helpful tool. A pastor once said, "I don't ever want to be convicted of not moving towards a situation. Even if I'm wrong, I want to be convicted of moving toward it." I've started telling my wife, "I think I'm going to lean into this, but there's a 50/50 chance I might be wrong."

So, go through this list and ask yourself: Which of these areas do I struggle with most? Do I move toward issues or avoid them? Do I use sarcasm? The goal is to confront in a way that builds up, not tears down.

Check out businessonpurpose.com for more resources, podcasts, and tools to help you be liberated from chaos and make time for what matters most.

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Is time quietly slipping through your fingers?

In this episode of The Dickie & Donny Show, Shawn "Dickie" Stinson and Brandon "Donny" Gray tackle one of the most underestimated truths in life and business: time is irrevocable—once it's gone, it's gone forever.

Are your days packed but your priorities untouched? Do urgent tasks keep pushing out the important ones? Are you spending more time reacting than leading?

Every minute you spend is an investment… or a cost you can't get back. The question is—are you investing it wisely?

You'll discover practical ways to identify your biggest time wasters, protect your most valuable hours, and realign your schedule with what matters most. This isn't about getting more done—it's about getting the right things done before the clock runs out.

Don't miss this powerful conversation that blends real-world business stories with actionable strategies you can use today.

Subscribe for more straight-talk insights on leadership and business growth. Need help reclaiming your time? Visit mybusinessonpurpose.com/contact

LISTEN now and start living and leading like your time actually matters.

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy

SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Most of the businesses we work with have less than 100 employees. In fact, if you were to do a bell curve, you'd see that most of our clients fall somewhere between five and 50 employees in that sweet spot. So we tend to give a lot of examples. The majority of our clients are in the contracting space or the AEC space—architecture, engineering, contracting—or industries that support those. It's a privilege to work with them. Within that, what we typically run into is not a lack of ideas or concepts, but a mindset barrier—that tends to be the rub—that keeps them from being liberated from chaos and making time for what matters most. Hey, it's Scott Beebe with Business On Purpose. Always a delight to bring you a few nuggets that can be helpful as you own a business you're trying not to be owned by. That leads to our mission: to liberate you from chaos and make time for what matters most. Make sure to visit our website, businessonpurpose.com, where you'll find all sorts of free resources. If you go to businessonpurpose.com/healthy, you can take a five-to-seven-minute assessment to evaluate the backend health of your business. Recently, I shared examples from American Paving Designs, clients of ours for years. I told you about how they had that systems mindset—whatever task they do, they document it, capture it, and record it like it's the last time they'll ever do it. Their approach to training and information management showcases the power of a growth mindset in action. By creating training videos their team can access and rewind as needed, they've implemented a system that saves time, reduces frustration, and empowers their team. That is the ultimate task and indication of a good leader: equipping the team. This method benefits both new employees seeking information for the first time and experienced staff who would otherwise answer the same questions repeatedly. How many times have we heard clients say, "How do I get people to stop knocking on my door asking to pick my brain?" One of the biggest barriers isn't ideas or opportunities—it's mindset. Their commitment to systematizing knowledge reflects a mindset shift crucial to growing businesses. What holds people back from systematizing isn't usually skill—it's mindset. Carol Dweck explains in her great book Mindset that a fixed mindset—locked up and padlocked—can hold you back and trap your business in chaos. A growth mindset, on the other hand, opens up continuous improvement, or what we call RPM: repetition, predictability, meaning—and also efficiency. With a growth mindset, you can begin to intentionally and systematically map out your business processes. Why? Not because you're a robot or obsessed, but because you want to equip others. This isn't just about process—it's about creating an environment of equipment where continuous, relentless learning (one of our five core values) and improvement are prioritized. You might be thinking, "But I'm not a systems person—that's not who I am." Well, if that's the case, you have two options: push yourself to learn and develop the skills, or find people who excel in that area to help you. Either way, you must shift your mindset to understand the power of systematizing so that you can equip others. What's the purpose? To equip others. Why? So you and they can be liberated from chaos and make time for what matters most—not just leisure time, but meaningful work time, too. As a leader, your role is to provide the vision, mission, values, culture, resources, and support necessary to build and refine systems over time. Isn't it interesting how quickly I rattled those off—vision, mission, values, culture, resources, support? That takes a lot of time. I recently mapped out every element that needs to be trained in our business—not including the coaching task—and I'm already at 150. Creating effective systems isn't a one-time or one-module task. It's an ongoing effort to build, manage, and sharpen your tools. Continuous improvement is what separates businesses that thrive from those that merely survive—or worse, leave you stuck with a business run by a boss you hate and a job you don't like. By embracing a growth mindset and committing to systematization, you're setting your business up for long-term success—not just financially, but in solving today's problems and building a framework for tomorrow's challenges. It's both/and: learning from the past, acting in the present, and shaping the future. So what stops you? Again—it's the mindset. Visit mybusinessonpurpose.com/healthy, take the five-to-seven-minute assessment, and get a clear picture of where your business stands process-wise. Let us help you get closer to being liberated from chaos so you can make time for what matters most.

SIGN UP for our Newsletter HER➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

***Disclaimer: We do not own the rights to the song "Typical." All music credit goes to Mutemath.***

Is your business stuck in a chaotic cycle of trial and error?

In this episode, Dickie & Donny (BOP Coaches Shawn Stinson and Brandon Gray) reveal the secret to sustainable growth: mastering the balance between predictable "typical" rhythms and innovative "atypical" practices. They break down the crucial business fundamentals you need to get right, including the rhythm of effective meetings, consistent financial reporting, and the five stages of company development.

Discover why building a solid foundation is the first step toward true innovation. Dickie & Donny share real-life examples and practical advice to help you stop making it up as you go and start creating a clear roadmap for success. Don't miss this essential guide to establishing the structures that give your business the freedom to grow.

Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy

SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

We've been liberating owners from chaos for a little over 10 years now at the time of this recording. When you look back at the history or sort of the anthology of what we've seen built in these tools in the Business On Purpose Operating System, we've realized that one of the core tools is something that we call the Master Process Roadmap. If you look at it, there's a core question that many owners ask, and that is, "What happens to the business if something happens to me?" Well, if you've got your Master Process Roadmap in place, then you've got something that the business can continue to operate on long after you're doing something else. And that's not necessarily the goal—but if something does happen, then you've got things in place.

Hey, it's Scott Beebe with Business On Purpose. Super excited to walk you through this core tool in the BOP methodology and the Business On Purpose Operating System. You can go check us out at businessonpurpose.com.

So how do we streamline the operations to boost efficiency, increase employee satisfaction, and also give us confidence in how the business is going to operate? I want to tell you a story about some dear friends of ours—clients of ours as well—American Paving Design. They offer an excellent example of how to go after process clarity through their commitment to the Master Process Roadmap. Having this single-page document—and when I say a single-page document, I'm talking about an electronic version, of course—is paramount for successfully organizing your business. It holds all of the processes required for delivering your product or your service, but all on one sheet of paper.

APD's approach involved a comprehensive brain dump exercise. We sat down and categorized the processes into the four core systems: marketing, sales, operations, and administration. That initial step allowed them to identify all their procedural names. They didn't dive into how each individual process works—they just named the processes. And even in that, it was sort of a cathartic experience to get these things out of their head. They felt good just seeing them on a document.

Over the course of a couple of years, they began to systematically walk and document 300 processes, creating a very robust operational framework. What's particularly noteworthy about American Paving Design's approach is its use of video documentation. By leveraging screen capture technology or even just an iPhone, they've created visual guides for a wide range of tasks. This method is especially effective because it allows for clear, step-by-step demonstrations that might be difficult to explain if they were just written down. It catches some of the nuance.

The benefits of such extensive documentation are significant. Team members—whether out in the field or in the office—can easily access these guides or process documents whenever they need to. It's a self-service methodology that reduces the need for constant questions and interruptions. For instance, instead of asking Nicole how to run payroll every time, an employee can just watch the relevant video guide. And Tim, the owner, has confidence that it's being done right. The system saves time and empowers employees.

To me, that's one of the biggest features of this—the ability to empower someone else. Delegation is an incredible opportunity to show compassion, empathy, and trust in other people. When we have these documentation systems in place, we empower others to find solutions independently. Not only do they have a running start because of the process, but they can also innovate on a process that's already been done. When they have confidence in knowing what to do, it reduces the reliance on key personnel for routine tasks and frees them up to focus on more strategic work. It ensures consistency in how tasks are performed across the organization, leading to higher-quality output and fewer errors.

By investing in process documentation, American Paving Design has created a valuable resource that supports ongoing training. It helps new employees get up to speed quickly and serves as a reference for all team members. That form of knowledge management can significantly improve operational efficiency and employee satisfaction as staff feel far more confident and capable in their roles. You're giving them courage—you're literally sharing courage—when you share these processes with them.

While creating such an extensive library can take time and effort, the long-term benefits in terms of efficiency, consistency, and employee empowerment make it a worthwhile investment. Just follow the systems mindset. You don't have to lock yourself away in a library for a week to do this. All you need to do is sit down, and for the next thing you do—document it. Capture it like it's the last time you'll ever do it. That's what we call the systems mindset: the next task you do, video it, document it, record it like it's the last time you'll ever do it.

Hey, make sure to go check out some of what we've done at businessonpurpose.com. You can see how we can help you. We've got a lot of free resources on our website, and we've got that healthy assessment—that's businessonpurpose.com/healthy.

SIGN UP for our Newsletter HER➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1