In today’s episode of My Podcast Story, I sat down with Shane Jacob from the Stable Parenting Podcast. We dove into his journey of rebranding from a super-niche “Horsemanship Journey” to a broader, more impactful show focused on parenting, using lessons learned from working with horses. Shane opened up about the challenges of pivoting his podcast and business, what goes into a successful podcast workflow, and why sticking with it for the long haul really matters. We got real about the numbers—why downloads aren’t everything—and how the true value often comes from connecting with just a handful of listeners in a meaningful way. I hope this episode encourages you to be patient with your own podcast journey, stay consistent, and remember that growth can come in unexpected ways. Thanks for tuning in, and keep showing up for your story!
If you want to learn more about Shane, his podcast, or get parenting tips, head to stablelivingcoaching. You can also sign up for his free weekly video—usually just a quick 2-4 minute watch packed with value. And don’t forget to check out the Stable Parenting Podcast on your favorite platform!
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Chapters
00:00 - The Surprising Metric Guiding Our Podcast Future
01:21 - Meet Shane: From Addiction to Stable Parenting
02:09 - How Horses Inspired a Life-Changing Mission
03:19 - Behind the Scenes: The Team Powering the Podcast
04:18 - Why Consistency Wins in Podcasting
05:41 - The Two-Year Commitment: Will It Pay Off?
07:33 - Competing With 250,000+ Podcasts: Our Strategy
08:01 - Building a Show That Actually Matters
08:14 - From ‘Horsemanship Journey’ to ‘Stable Parenting’
11:24 - “I Caused a Lot of Pain”: Shane’s Raw Confession
12:35 - The Mission: Helping Parents and Teens Heal
13:33 - Horses & Parenting—Lessons You’ll Never Forget
14:19 - The Branding Struggle: Why We Had to Rebrand
16:41 - The One Mistake Costing Us New Listeners
17:15 - The Lead Magnet Secret Every Podcaster Needs
18:41 - The Hidden Costs of Rebranding
20:18 - Lost Links, Broken Paths: The Risks of Change
21:41 - Why Shane Almost Didn’t Rebrand—And What Changed
23:22 - The Power of Owning Your Web Traffic
24:03 - Have I Really Helped My Listeners?
25:14 - The Long Game: Leads, Patience, and Persistence
27:45 - The Magic Moment: A Fan in the Dentist Office
29:31 - “It Wasn’t Congruent”: The Real Rebrand Trigger
33:42 - The Hard Truth About Most Podcasts
35:45 - Managing Expectations vs. Chasing Fame
37:19 - The Real Cost: Time, Team, and Relentless Effort
39:58 - Why Packaging Matters More Than You Think
40:47 - Country Roots, Big Mission: Our Unique Niche
44:33 - Are You Really Competing With Millions?
45:53 - This Is Why Most Podcasters Fail
48:07 - The Surprising Power of Podcast Relationships
53:32 - The Commitment That Can Save Your Podcast
55:26 - The Three Rules Every Podcaster Must Follow
56:05 - Get Inspired: Where to Find Shane’s Best Work
