My Quest for the Best with Bill Ringle - the podcast for ambitious business owners.

My Quest for the Best with Bill Ringle - the podcast for ambitious business owners.

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My Quest for the Best with Bill Ringle - the podcast for ambitious business owners. episodes

  • The most valuable changes are found just outside your comfort zone with guest expert Adam Markel
    Adam Markel, author of Pivot, The Art and Science of Reinventing Your Career and Life

    Bill Ringle and Adam Markel discuss the questions that lead to life- and business-changing pivots for small business leaders.

    >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

    Interview Insights
    Top 3 Takeaways from this Interview
    • Making hasty decisions can sometimes slow down progress, so it is essential to pause and think about the best things to do in a given situation.
    • We should not let feelings of insecurity prevent us from asking because we are afraid to be judged or seen as weak. Answers only arrive when there are questions.
    • To choose the right path, we need to see things through a clear, neutral lens.
    • Read Show Notes from this Episode
      • Adam shares how his grandmother, who was such a great listener, is a huge inspiration to him growing up. [01:05]
      • How a trip to the emergency room changed his life for the better.  [05:59]
      • Here he shares how being the seeker of knowledge that he is, he enjoys being immersed in books. Adam’s father is also a fiction and creative writer. [09:49]
      • Adam talks about his book, which he initially wrote for his children. [12:17]
      • Having clarity is like cleaning the windshield. [13:46]
      • One of the best techniques Adam uses is the three-part process: pause, ask, and choose. [14:53]
      • Why asking questions is very important. [18:42]
      • Asking questions is a vital part of the acquisition of important knowledge. Adam strongly encourages leaders to ask. [20:29]
      • My Quest for the Best Lightning Round begins [27:34]
      • Expert Bio

        As a keynote speaker, transformational leader, and business mentor, Adam guides individuals and businesses to capitalize on change and magnify their impact.

        After building a multi-million dollar law firm, Adam became CEO of one of the largest business and personal development training companies in the world, overseeing more than $100 million in sales.

        Contact Info for Adam Markel
        • Primary Website
        • Travels from: Encinitas, CA
        • Connect on Twitter | LinkedIn
        •  

          Resources Mentioned During the Interview

          • Adam Markel Ted Talk
          • Books Authored by Adam Markel

            34 min
          • Overcoming obstacles and internal limitations to having your best life with guest expert Sanjay Jain
            Sanjay Jain, MD, author of Optimal Living 360:  Smart Decision Making for a Balanced Life

            Bill Ringle and Dr. Sanjay Jain discuss being truly accountable for the results you produce in your work life and personal life.

            >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

            Interview Insights
            Top 3 Takeaways from this Interview
            • Keeping an open mind allows us to truly listen.
            • As humans, we want to be heard, and in return, we should also learn how to listen because listening is not just for gaining information, acquiring knowledge, or mentally jotting down details, it is, above all, a sign of respect.
            • In order to focus on what truly matters, we need to reduce the noise in our environment.
            • Read show notes for this interview
              • Sanjay’s grandmother who is a teacher in India, was a great mentor and inspiration to him growing up. [01:17]
              • Here he shares about the first major venture he had and the stress that came along with it. [06:40]
              • During a rough patch in his career, Sanjay’s finances weren’t the only one that suffered. His health and his personal life were also badly affected. [07:06]
              • When he became physically fit again, he no only was feeling healthy again, but he also earned back his confidence in himself and his ability to achieve his goals if works on them. [10:30]
              • Sanjay talks about religion and the importance of keeping an open mind. [13:21]
              • With so many people talking, many people forget to listen. Sanjay delves deep into the importance of listening. [16:20]
              • He talks about Tim from Ohio and how to deal with and maintain a level of respect with someone that has a different point of view. [18:40]
              • My Quest for the Best Lightning Round begins [22:20]
              • Expert Bio

                Sanjay Jain, M.D. is an accomplished medical doctor, keynote speaker, author, and innovator. Sanjay’s thought leadership and expertise were developed not only from his medical education but also from his life experiences.

                Sanjay Jain is a US-trained, board-certified physician with over 15 years of clinical experience. He holds certifications in Diagnostic Radiology, Integrative Medicine, and Healthcare Quality and Management. He is a graduate of the accelerated BS/MD program at The Northeast Ohio Medical University. He has diversified experience in private practice, academic, and HMO settings.

                He was a former assistant professor at The Ohio State University where he also obtained his MBA at the Fisher School of Business. The combination of which has given him a unique voice and understanding of the many issues we face today in a real and practical sense.

                He has served on numerous committees at every level of his professional career. He is a member of the American Roentgen Ray Society, American College of Sports Medicine, and American College of Forensic Medicine, American Association of Integrative Medicine, and American Institute for Healthcare Quality.

                Dr. Jain currently resides in Potomac, Maryland where he balances his time with his work and his family of two sons and wife.

                Contact Info and Social Media for Sanjay Jain
                • Web address:  https://sanjayjainmd.com
                • Travels from: Potomac, MD
                • Connect on Twitter | LinkedIn
                • Resources Mentioned During the Interview

                  Below are key people, places, books, quotes, websites and other resources that we discussed so you can explore further.

                  • Barnes and Nobles
                  • Published by Sanjay Jain



                    28 min
                  • The Everyday Joy of 'I Get To' - Featured Interview with guest expert Ted Larkins
                    Ted Larkins, author of Get To Be Happy and owner of The Get To Principle, LLC

                    Ted Larkins talks with Bill Ringle on My Quest for the Best about adopting a “get to” mindset and becoming more peaceful, productive, and satisfied in your everyday life.

                    >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth.  My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                    Interview Insights
                    Key points that you’ll learn from this interview:
                    • The significance of the Dalai Lama’s advice that the purpose of life is to find happiness.
                    • What happens when you start thinking in terms of “I get to” instead of “I have to.”
                    • What an Indian man who lived in a 10 x 10 home with his wife and four children taught Ted about happiness.
                    • What happened when a successful Tampa real estate agent started applying the “Get To” principles.
                    • What matters to celebrities like Jon Bon Jovi when it comes to happiness.
                    • Ted’s 15 minute daily morning practice that strengthens his mindset and creates a blueprint for success.
                    • Read the Show Notes from this Episode
                      • 1:49 How Ted’s parents passed onto him the ethic of “getting out and doing things.”
                      • 2:58 [Paraphrasing the Dalai Lama] – “The purpose of life, I believe, is to find happiness.”
                      • 3:28 “When you choose to be happy, it’s really powerful.”
                      • 4:25 The benefits of smiling more often.
                      • 5:30 The “30-second rule” of changing your mindset.
                      • 5:49 [The Get To Mantra] – “You say, ‘I get to do this,’ you smile, and then you do what you’re going to do.’”
                      • 7:08 The essential difference in mindset between “I have to” and “I get to.”
                      • 10:15 Why the kind of happiness Ted refers to isn’t a “Polyanna” kind of happiness.
                      • 13:08 How Ted’s experiences traveling through India helped him shape his worldview.
                      • 14:59 “When I deliberate about saying ‘I get to do this,’ the more in control I am of my life.”
                      • 15:49 “We all have our level of frustration and things like that, but we do have the choice.”
                      • 17:28 Ted recounts his work with Bon Jovi and how it was like to get through the trust barrier.
                      • 18:49 “We’re born and then we die, and in between, we get to do this thing called life.”
                      • 20:09 The point of the mindful movement.
                      • 21:43 [Ted describes his 3-month executive coaching process.] – “It helps take people from this mundane [mindset] or just going through the motions and brings them up to really experiencing life.”
                      • 22:30 Case study of a Florida businessman who just wasn’t getting the most out of life.
                      • 23:45 [On writing Get To Be Happy] – “I had the best time.”
                      • 25:24 “I learned that just being focused and dedicated to something for 30 minutes a day, you can get a lot done.”
                      • 28:15 Ted’s daily exercise for staying happy and productive.
                      • Subscribe With Your Favorite Podcast App

                        My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                        Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                        See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                        Expert Bio

                        Ted Larkins is an author, speaker, accomplished business executive, and coach on happiness. Through his book and keynote talks, he shares the powerful Get To Principle, the ability to say “I Get To” as opposed to “I have to”. Ted also co-developed a leading entertainment licensing company in Tokyo, representing major movie studios that included Paramount Pictures, Sony Pictures, and 20th Century Fox. He’s worked on projects with Jon Bon Jovi, Jack Nicklaus, Mariah Carey, and many other artists. He is the former Senior Vice President of the North American division of CPLG, one of the world’s leading entertainment, sport, and brand licensing agencies. He is on the Licensing Industry Merchandise Association (LIMA), co-chairing the charity committee and sitting on the executive committee. He is a guest lecturer for the UCLA Entertainment Studies and Performing Arts program.
                        Over a year and a half period, during his daily 4-hour train commute to work in Hollywood, he wrote the book, “Get To Be Happy: Stories and Secrets On Loving the Sh*t Out of Life. Ted lives with his wife of 22 years and their two children in Southern California.

                        Contact Info for Ted Larkins
                        • Primary Website 
                        • Travels from: Costa Meza, CA
                        • Phone: (818) 261-8262
                        • Connect on LinkedIn | Twitter | Facebook | Instagram | YouTube
                        • Published by Ted Larkins
                          33 min
                        • Lessons Learned after hosting over 410 TEDx Talk Speakers - Featured Interview with guest expert Ajit George
                          TEDx Wilmington organizer and Certified Dream Builder

                          Ajit Mathew George talks with Bill Ringle on My Quest for the Best about his experience with running TEDx Wilmington and how the 410+ TEDx presentations have shaped and improved his life.

                          >>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                          Interview Insights
                          Key points that you’ll learn from this interview:
                          • How his family of engineers and doctors served as “reverse inspiration” on his entrepreneurial career path
                          • The story behind becoming the TEDx Wilmington founder in 2011, which now has showcased over 627 speakers and received over 6 million YouTube views.
                          • Keys to delivering a great talk in 12-18 minutes (hint: requires 50 hours of rehearsal!)
                          • Background stories on two standout TEDx presentations: Actor Yvonne Orjii on why she has decided to stay a virgin, a direct contradiction to her choice in screen roles; and Yolanda Schlabach, whose 2016 talk raised the awareness of sexual trafficking along Route 95 between Washington DC and New York to the attention of the Governor of Delaware for legislative action.
                          • How Ajit’s experience as a TEDx host has made him a better listener for his life coaching clients.
                          • The legacy project of creating a hydroponic garden center run by former prison inmates to provide organic produce to restaurants within 200 miles of Wilmington.
                          • Read the Show Notes from this Episode
                            • 1:51 Ajit tells about growing up in a family where all his cousins were either engineers or doctors and how it made him want to do the opposite. “I wanted to not take a safe route.”
                            • 2:50 Ajit recounts the four years he spent in India as a youth working in a children’s league, and how a key leader in the league helped develop his organizational skills.
                            • 4:08 “It’s ok to fail…and recovering from failure is almost as important as failing.”
                            • 5:33 How Ajit became involved with TED and TEDx
                            • 7:00 Ajit gives tips on how to put together a TEDx talk.
                            • 7:07 “People feel the need to put everything they know into a talk, which is a huge mistake.”
                            • 7:31 “What is that one idea worth spreading?”
                            • 9:15 [How to resist the urge to condense multiple ideas] – “Write down every idea [you] want to share in a TEDx talk, it doesn’t matter whether it’s one talk or multiple talks. Once [you] write it down on a sheet of paper, I then say, ‘What is the one idea of all those ideas on the sheet of paper you want to share with the world if you never got an opportunity to do a second TEDx talk?’”
                            • 10:09 “[TEDx Wilmington] no longer let anyone come without a lot of rehearsal…It’s a very conscious, determined process that we have.”
                            • 11:14 [Ajit explains why TEDx talks don’t allow notes] – “A good TEDx talk takes at least 50 hours of rehearsal.”
                            • 13:26 Ajit describes the organizational challenges of running TEDx.
                            • 15:02 What makes a fascinating TED talk.
                            • 17:12 “Often what we try to do is give a global platform to people who have great messages, but who are not getting them across.”
                            • 19:05 What it means to be a good life coach.
                            • 19:15 “You can only show them how to walk and give them the directions.”
                            • 20:33 “It’s much harder to get people to gracefully surrender something that they passionately believe in.” 
                            • 21:00 Ajit tells about his upcoming project Second Chances Farm, an organic farm where individuals recently released from prison will have a place to get back on their feet, and the goals he has for its development.
                            • 24:43 How Ajit became involved with doing work with Wilmington prisons through the organization Breaking Bread Behind Bars.
                            • 25:52 [On hiring individuals recently released from prison] – “There’s a huge shortage of labor force in the United States right now.”
                            • 27:50 [The importance of prioritization] – “The key is remembering that there’s no such thing as multi-tasking…so at the end of the day you have to decide if you make a list of 25 things, what’s the one thing that you must do today?”
                            • Subscribe With Your Favorite Podcast App

                              My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                              Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                              See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                              Expert Bio

                              Ajit Mathew George is a TEDx organizer, certified Dream Builder Life Coach, creative marketer, serial entrepreneur, philanthropist, gastronaut, wine aficionado, and dream catcher who divides his time between Wilmington, Delaware and Virgin Gorda, British Virgin Islands. He has over 40 years of experience in creative marketing, strategic planning, and business development in many different areas ranging from broadcasting, non-profits, resorts, and real estate development.

                              Through Magic Dust, LLC, he helps organizations and individuals build their dreams, accelerate their results, and create richer, more fulfilling lives through Life Coaching, strategic marketing, and event planning. Over the years, Ajit has sprinkled his “magic dust” to create some magical events such as First Night Wilmington, Meals From the Master’s Celebrity Chef’s Brunch, Evening With The Masters, Cellar Masters Wine Auction, Evening of Style, Black Tie Monopoly Tournament, Virgin Islands Winemakers Dinners, MidAtlantic Wine + Food Festival and TEDxWilmington.

                              As the organizer and executive producer of TEDxWilmington (www.tedxwilmington.com) Ajit organized six annual TEDxWilmington Conferences, the 2018 TEDxWilmingtonED Conference, the 2016 and 2017 TEDxWilmingtonWomen Conference, 2017 TEDxYouth@Wilmington, and 18 TEDxWilmingtonSalons between 2014 and 2017 including a very special TEDx Salon inside a prison in July 2015. These 29 different TEDx events featuring 397 speakers from around the world who gave 375 TEDx talks. As of March 5, 2018, the TEDx talks given at TEDxWilmington had over 6.351.709 views on YouTube.

                              Ajit is the Chairman of the American Wine Society’s First State Wine Guild. He was also the founder of the MidAtlantic Wine+ Food Festival that in 2015 consisted of a series of 33 acclaimed food and wine events in 4 states over 4 days featuring 60 chefs + 23 winemakers from 6 continents. He organized this annual Wine + Food Festival for 4 years.

                              Ajit is the founder of Second Chances Farm LLC, which is creating an organic vertical farm in Wilmington, Delaware that will exclusively hire people re-entering society after completing their prison sentence.

                              Contact Info and Social Media for Ajit Mathew George
                              • Primary Website
                              • Travels from: Wilmington, Delaware
                              • Phone: (302) 521-9769
                              • Connect on LinkedIn | Twitter | Facebook
                              • Resources Mentioned by Ajit Mathew George:

                                Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

                                • TEDx Wilmington
                                • Second Chances
                                • TEDx Videos Mentioned
                                  • Sex Trafficking in the U.S.: Young Lives, Insane Profit | Yolanda Schlabach | TEDxWilmington
                                  • The wait is sexy | Yvonne Orji | TEDxWilmingtonSalon
                                  • 35 min
                                  • Discovering Your Signature Brand for Iconic Advantage with guest expert Soon Yu
                                    Soon Yu, Author, Consultant, Speaker, Professor

                                    Soon Yu talks with Bill Ringle on My Quest for the Best about his new book, Iconic Advantage, and what it means to develop a signature brand.

                                    >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                                    Interview Insights
                                    Key points that you’ll learn from this interview:
                                    • Why the ability to collaborate is such an essential skill for entrepreneurs.
                                    • How Yu helped a small company simplify their strategy so they could break into a competitive American market.
                                    • The benefits of looking for the highest point of entry in marketing.
                                    • The question he asks Fortune 500 companies to help them focus.
                                    • The special approach that longstanding successful companies have.
                                    • Read the Show Notes from this Episode
                                      • 1:25 Yu tells about his early experience starting an Asian Funk Band.
                                      • 2:08 “Even when met with odds that seem insurmountable, it didn’t stop us, we went out and created an Asian Funk Band.”
                                      • 2:30 “I leaned on a lot of other folks and some of their skills and some of their ideas were basically how to figure out and make a shared vision work.”
                                      • 3:25 [On his mother as his role model] – My mom decided to do everything she could to contribute to our ability to move to a new country and to acclimate.”
                                      • 4:16 Yu tells about his move from Taiwan at 3 years old to Berkley, California.
                                      • 4:39 [On his ideal client] – “Folks who are very interested in learning and have a high degree of curiosity, who know they have a lot of unique skills, capabilities, and experiences, but also are sort of seeking leveraged guidance.”
                                      • 5:50 Yu tells about his recent work with a company who had a very interesting product and an even more interesting challenge – “Their key challenge was that they had a very distinctive product proposition, and a wonderful story because the products were all made based on empathy…their challenge was how do they come into a mature market and be the eighth competitor in that market?”
                                      • 8:09 Yu explains the ins and outs of breaking into a complicated market by not going for the lowest hanging fruit.
                                      • 8:39 “We help them focus on this idea of instead of going really broad, going really narrow.”
                                      • 10:06 “Do you know which of your brands or your product franchises are delivering most of your profit? And of those, do you know which of them are truly iconic?”
                                      • 11:47 “Take your cash cow, milk them, and butter them up.”
                                      • 12:37 [On his inspiration for writing Iconic Advantage] – “I always veer towards wanting to do new things – new product lines, new initiatives, new technology…but what I learned over those 30 years was that I had a hard time commercializing new ideas.”
                                      • 13:58 [On the approach that longstanding successful companies have] – “They took a lot of their shiny new ideas and applied it to franchises that had momentum.”
                                      • 14:46 Yu explains that most companies don’t know what makes them iconic.
                                      • 15:19 [Why it’s critical to keep people in love with your brand] – “Just like consumers fall in love with people, they also fall in love with brands. And just like people, when you fall in love with somebody, you don’t want to fall out of love with them. And if somebody’s in love with you, you’re not going to do things to hurt that relationship.”
                                      • 15:35 “It’s critical for those of us who are caretakers of brands to take care of that relationship as a love relationship.”
                                      • 15:59 Basics of the Iconic Brand Pyramid
                                      • 17:18 “That’s where it starts off – What do you care about?”
                                      • 17:39 “You want to be consistent about how you represent your personality.”
                                      • 19:37 “There’s a lot of ways to find these signature elements, and it’s critical that you find those.”
                                      • 20:09 Why it’s essential to reinforce and align.
                                      • 21:16 The story behind Nike Air and its path to distinctive design.
                                      • 22:28 Why it’s important for companies not to overlook the assets already inside of their organization.
                                      • 23:50 Why an hour of true productivity each day is a goal worth seeking out.
                                      • 24:42 “I have a very simple 3-5 year vision of what I want to accomplish.”
                                      • 22:29 “When you leave the room, what fragrance do you leave the room with? What do people remember you for?”
                                      • Subscribe With Your Favorite Podcast App

                                        My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                                        Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                                        See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                                        Expert Bio

                                        Soon Yu is an international speaker and bestselling author of Iconic Advantage: Don’t Chase the New, Innovate the Old.

                                        He regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication.

                                        Yu most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler. While at VF, Yu created a two-billion-dollar innovation pipeline, established three global innovation centers, and initiated industry-leading design best practices.

                                        Prior to this, he worked at The Clorox Company and Chiquita Brands, where he won company-wide awards for best advertising, best promotion, and best new product, and gained industry recognition from the Webby Award, Favorite Website Award, and Dope Award. He was also founder and CEO for numerous venture-backed startups, including Gazoontite, Promeo Technologies, and TWRL, and was recognized as a Northern California finalist for the prestigious Ernst & Young Entrepreneur of the Year award.

                                        Yu is an adjunct professor at Parsons School of Design and often guest lectures at Stanford University, where he received his MBA and is active with the GSB Asian Alumni Association.

                                        Contact Info and Social Media for Soon Yu
                                        • Primary Website
                                        • Travels from: Austin, TX
                                        • Phone: (336) 740-4223
                                        • Connect on LinkedIn | Twitter | Facebook
                                        • Resources Mentioned by Soon Yu:
                                          26 min
                                        • Use Your Book as a Business Builder - Interview with guest expert Suzy Prudden
                                          Suzy Prudden, author of Change Yout Mind, Change Your Body and co-founder of Itty Bitty Publishing

                                          Suzy Prudden talks with Bill Ringle on My Quest for the Best about Itty Bitty Books, entrepreneurship, and why you shouldn’t be afraid to just pick up the phone.

                                          >>>Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                                          [zoomsounds_player source=”https://s3.amazonaws.com/MQ4B/MQ4B-Interview-Suzy-Prudden-20171108.mp3″ thumb=”https://myquestforthebest.com/wp-content/uploads/2017/11/Suzy-Prudden-Red.jpg” config=”skinwavewithcomments” autoplay=”off” cue=”on” enable_likes=”off” enable_views=”off”]

                                          Interview Insights
                                          Key points that you’ll learn from this interview:
                                          • How an Itty Bitty Author went from making $100,000 a year to $750,000 a year
                                          • Why it’s so important to pick up the phone and follow-up
                                          • Why you shouldn’t give your book away as a business card
                                          • How the internet has changed the publishing industry
                                          • What’s it like to write an Itty Bitty Book
                                          Read the Show Notes from this Episode
                                          • 00:52 “I was a fitness expert. I had a fitness school in New York City.”
                                          • 1:05 Prudden describes all the rapid changes that occurred after she sold her business at 40.
                                          • 1:33 “I couldn’t pay my franchise fees, so I lost the franchise, thank goodness, so I started to work with entrepreneurs.”
                                          • 1:52 “Working with entrepreneurs is very exciting because entrepreneurs, they have to be self-starters.”
                                          • 2:21 “The most challenging thing for most entrepreneurs, literally, is picking up the phone.”
                                          • 3:03 “People don’t like to hear the word no.”
                                          • 3:55 Why it’s so important to follow up right away.
                                          • 4:49 Prudden discusses the origins of Itty Bitty Publishing.
                                          • 5:10 [On writing the first book with her sister] – “We didn’t know what we were doing, we had no idea what we were doing.”
                                          • 5:25 “We had 2,000 to sell, we have 1,800 left. It just didn’t work.”
                                          • 5:50 “I asked my sister to change the cover of the Itty Bitty Book, and to cut it, make it shorter.”
                                          • 6:40 [On the Amazing Itty Bitty Weight Loss Book] – “My ego had a blip…I looked at my sister and said, ‘Are you sure you don’t want my name on the book?’ And then I looked at the book and said, ‘Actually, that’s a million dollar business.”
                                          • 7:05 “2 weeks later we had our first author, 6 weeks later we had our first published book.”
                                          • 7:19 “Because of the internet, the publishing industry has totally changed.”
                                          • 8:00 “The world is being inundated with information.”
                                          • 8:33 “So when we look at Itty Bitty, we thought: ‘All we want to do is we want information that’s going to make a difference for the reader that they don’t have to weed through.”
                                          • 8:55 [On sorting through larger books for salient info] –  “Itty Bitty Books are the yellow highlights.”
                                          • 9:38 [On the type of person who should write a book] – “Any person who has a sort of expertise that they are using in their business.”
                                          • 10:40 How having a book you’ve written in your area of expertise will increase your credibility and open doors for you.
                                          • 11:00 Examples of writers who have written for Itty Bitty Books.
                                          • 11:15 “A lot of our authors sell their books, a lot of our authors give them away, which I don’t like them to do that.”
                                          • 11:30 “People don’t value what they don’t pay for.”
                                          • 11:58 [On why she dislikes people handing out books at conferences] – “If I buy the book because I’m interested in reading [it], that’s a whole different thing.”
                                          • 12:25 “You should not give your book away as a business card, you should sell your book.”
                                          • 13:18 “If you give your book away as a business card, that book usually ends up in a pile that either ends up in the garbage, which I will not do, or ends up at goodwill.”
                                          • 13:36 “We have about 130 authors that are ‘in play,’ so to speak.”
                                          • 14:12 “The moment we came up with the idea we knew we had a million dollar business.”
                                          • 14:23 “It wasn’t that we started Itty Bitty and it slowly grew and then we knew it was a winner, it was almost as if God had handed us this thing.”
                                          • 14:52 [On founding on a new business in her seventies] – “It’s like we wanted something that would live beyond us.”
                                          • 15:18 “Bookstores are a dying breed. I love bookstores, I love going into bookstores. I don’t want my book in a bookstore, because you won’t find it.”
                                          • 15:39 [Why Prudden hates book signings.] –  “Unless you’re a really famous person, people aren’t really going to show up.”
                                          • 15:45 “If your book doesn’t sell within two months, the bookstore tears off the front cover, sends it back to the publisher, and the publisher has to refund the money.”
                                          • 16:35 [On why Prudden prefers stores were Itty Bitty Books can have their own kiosk] – “When I’ve been at places where I have all my books on display, people will go through my rack and by ten books.”
                                          • 17:01 Prudden tells about meeting the person who helps people get their products into Target.
                                          • 18:33 [On one of their authors who’s written 4 books with them] – “Using his Itty Bitty Book he’s grown from making $100,000 to making three quarters of a million dollars a year.”
                                          • 19:23 “He is our golden boy.”
                                          • 19:35 “I believe a book is a business builder, not a business card.”
                                          • 20:06 Why if, you have to give away your book, you give it to a decision maker as a program for success, not as a business card.
                                          • 21:30 [On how long it takes for an Itty Bitty Book to get published] – “That depends on the author. We’ve had people write their book in three days. We’ve also had somebody who will write their book in two years.”
                                          • 21:41 “When you become an Itty Bitty Author, we send you a ‘How to Write an Itty Bitty Book’ book.”
                                          • 22:01 “You have to keep it very short. A lot of people overwrite.”
                                          • 23:02 [On Amazon and all the digitals] – “Nook, Kindle, Smashwords, Kobo, D2D, iTunes, Barnes and Noble – anything you can put on your computer, your phone….”
                                          • 23:40 Prudden describes the ins and outs of Itty Bitty Publishing including author splits and digital vs. print versions and pricing.
                                          • 24:00 “Everyone asks me, ‘How quickly will I make my money back by selling books.’ And I tell them, ‘You won’t. You’ll make your money back by using your book as a business builder.”
                                          • 25:05 Prudden tells about how Itty Bitty Book’s Marijuana book: 15 Ways to Use Cannabis for Healing, came to be, including its upcoming sequel. – “And then I said, ‘Then you’re going to write the book 15 Ways to Talk to Your Kids about Cannabis and then you’re going to write the book 15 Ways to Use Edibles Correctly.
                                          • 27:36 How Itty Bitty’s “15 Experts” Books are compiled
                                          • 28:00 Five Question Round
                                          • 29:48 “You are the power in your life.”
                                          • 30:22 “You have to work at it. You have to take action.”
                                          • 30:52 “I’ve been making up companies for 50 years. You get an idea, and you just do it.”
                                          Subscribe With Your Favorite Podcast App

                                          My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                                          Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                                          See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                                          Expert Bio

                                          Suzy Prudden is a prize-winning speaker and seminar leader, author, and TV/radio host, and personality has been inspiring audiences since 1965.  She is also a New York Times Best Selling Author, fitness expert, hypnotherapist, and success and accountability coach. She’s written 14 books on physical fitness, weight loss, body/mind technology, and mind power, as well as 4 videos, and dozens of DVDs and CDs. She created and publishes the Amazing Itty Bitty Book series and Fit For Life® Publishing.

                                          She’s been on Oprah, Good Morning America, and The Today Show. The New York Times says, “If Suzy is talking about it today, the rest of the country will be talking about it tomorrow.”

                                          Contact Info and Social Media for Suzy Prudden
                                          • Primary Website
                                          • Travels from:El Segundo, CA
                                          • Phone:(310) 640-8885
                                          • Connect in LinkedIn | Twitter | Facebook
                                          Resources Mentioned by Suzy Prudden

                                          Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

                                          • Anthony Camacho – Top Producer Factory 
                                          • David Gershon and Gail Straub – Empowerment Institute 
                                          Books Authored by Suzy Prudden

                                           

                                          33 min
                                        • Scuba Tanks and Fierce Conversations - Featured Interview with guest expert Susan Scott
                                          Founder of Fierce, Inc., Author of Fierce Conversations and Fierce Leadership

                                          Susan Scott talks to Bill Ringle on My Quest for the Best about fierce leadership and the benefits of learning how to have truly meaningful conversations.

                                          >>>Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                                          Interview Insights
                                          Key points that you’ll learn from this interview:
                                          • What is the real role of managers
                                          • Why leaders should offer their employees to challenge the way they’re thinking.
                                          • How meaningful conversation occurs in a culture where candor is valued.
                                          • How “putting on a scuba tank” can keep your meetings from being a waste of time.
                                          • Why practice can make you a better communicator
                                          • Read the Show Notes from this Episode
                                            • 1:39 Scott talks about an early role model – her grandmother – the first to start the Tuxedo rental business.
                                            • 2:07 [On starting Fierce] – “I had been running groups of CEOs here in Seattle…and I would meet with each of them once a month for about 2 hours.”
                                            • 2:45 [Inspired by Hemingway] “I had an epiphany that our companies and our careers and our relationships and our lives can succeed or fail, gradually then suddenly, one conversation at a time.” 
                                            • 3:08 “What gets talked about within a company, how it gets talked about, and who is invited to the conversation, determines what’s going to happen.”
                                            • 4:22 [Paraphrasing Annie Dillard] – “How we spend our days is how we spend our lives.”
                                            • 4:29 “Most leaders are spending their days in meeting after meeting after meeting, conversation after conversation after conversation.”
                                            • 5:23 The importance of straight talk and straight listening.
                                            • 5:38 “People are understandably frightened to disclose what they’re really thinking and feeling, and they don’t necessarily want to go for the biggest and baddest and toughest and most complicated issues.”
                                            • 5:59 “People end up waterskiing through their conversations rather than putting on a scuba tank and going deeper.”
                                            • 7:14 “Fierce Leadership is the book that if somebody’s going to read one book, they should read that one.”
                                            • 7:57 [On making the conversation real] – “You have to decide whether or not you really care about the issues on the table. If you don’t care, then you’re not necessarily going to come out from behind yourself and be real.”
                                            • 8:22 “I would hope that you are in a culture where candid candor is valued.”
                                            • 8:31 “No plan will survive its collision with reality.”
                                            • 9:31 “The person who’s holding the meeting fills that form before everyone comes together for the meeting.”
                                            • 10:21 “A leader’s job is not to be right, a leader’s job is to get it right for the company.”
                                            • 10:38 “If I’m the leader, I want to start by changing the way I’m holding my meetings.”
                                            • 11:31 “There’s an easy and graceful way to put your perspective on the table even if it contradicts the leaders of the organization.”
                                            • 12:14 “Most people aren’t even aware that they’re shutting people down.”
                                            • 13:05 “In our training, nobody does any role play, nobody pretends to be someone other than who they are.”
                                            • 14:29 How the practice can make you a better communicator.
                                            • 14:51 “We teach people what accountability really is and how to raise the bar c on accountability.”
                                            • 16:05 How a meeting facilitator can help keep a meeting from derailing.
                                            • 16:31 “We want the client to have gotten tremendous benefit from the training and actually make progress on an issue that is of great importance to them.”
                                            • 17:12 People always amaze me at how brave, courageous, and skillful they can be very quickly, given the right tools and understanding of what’s at stake.”
                                            • 17:59 “What is your role as a manager? It is not to have all of the answers, it is not to create the plan all by yourself.”
                                            • 18:42 “If I as a manager am always just dictating to them what they should do, and sharing the brilliance of my own thinking with them, there’s not much room for them to shine. Plus, I am not always going to get it right.”
                                            • 20:13 [On Managers changing mindset] – “Why would I want to go back to that lonely role of coming up with all of these ideas myself, when I’ve got some amazing people who came up with ideas in a short amount of time?”
                                            • 22:05 “When everybody knows, and you tell them at the beginning ‘Before we conclude I’m going to ask every one of you to give me your best advice,’ when you do that, no one is going to be checking out.”
                                            • 23:08 “If you haven’t heard from somebody in the meeting you call on them.”
                                            • 23:38 “You teach people how to behave in these meetings and no one gets to hide out and shrink their subatomic particles and vanish off the radar screen. They’re invited to the meeting because their perspective is important.”
                                            • 25:24 [Paraphrasing Will Rogers] – “Politicians are good at saying absolutely nothing and saying it all the time. Nobody’s listening and then everybody disagrees,”
                                            • 26:43 Ask more questions, respond with fewer ‘Yes, but’s,” especially in regards to political discussions.
                                            • 29:44 “Labelling people or groups of people is so counterproductive.”
                                            • 30:30 “People are tired of having these 360 anonymous inputs…people want to have conversations.”
                                            • 30:53 “Companies are shifting their performance management to be this ongoing conversation.”
                                            • 31:00 The two major updates to Fierce Conversations
                                            • 33:04 [On feedback] – “The time has come, we all know that we need it.”
                                            • 33:36 “Let’s get away from the practice of holding people accountable and holding people able and modeling accountability.”
                                            • 34:09 “Be very clear with people on what are their deliverables.”
                                            • 34:44 “There’s no way I can hold you to a standard that is higher than the one I’m exhibiting myself.”
                                            • 34:54 “Accountability is an attitude.”
                                            • 35:03 “You have to create an environment in which people choose accountability.”
                                            • 36:08 Feedback Scott has received from readers.
                                            • 37:23 “You weren’t people to come up with their own insights.”
                                            • 38:59 [On fierce conversations] – “It’s one where we lean in, we really listen to one another, we totally disclose what we’re thinking, we share the goal of getting it right.
                                            • 39:17 Five questions with Susan Scott
                                            • Subscribe With Your Favorite Podcast App

                                              My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                                              Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                                              See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                                              Expert Bio

                                              Susan Scott is a best-selling author and leadership development architect who has enabled top executives worldwide to engage in vibrant dialogue with one another, with their employees, and with their customers for more than two decades. As CEO of Fierce Conversation, a company she founded in 2001, Susan sets the company’s strategic vision and creates the culture through her ongoing commitment to ensure employees are engaged, communication is candid, and learning is continuous.

                                              Prior to starting Fierce, Susan spent 12 years running think tanks for CEOs designing and delivering training to peers working with CEOs across the globe. In 2002, ‘Fierce Conversations -Achieving Success at Work and in Life, One Conversation at a Time,’ was published in 4 countries. It was included on The Wall Street Journal and UPI bestseller lists and was one of USA TODAY’S top 40 business books of 2002. Her much anticipated second book – ‘Fierce Leadership: A Bold Alternative to the Worst ‘Best’ Practices of Business Today was published in 2009, and was also listed on The Wall Street Journal and The New York Times bestseller lists. In May 2017 Susan re-released “Fierce Conversations” with 40% updated content, incorporating more data and technology that was developed through her experience in the industry over the last 15 years.

                                              Contact Info and Social Media for Susan Scott:
                                              • Primary Website
                                              • Travels from: Seattle, WA
                                              • Phone: (206) 818-2429
                                              • Connect on LinkedIn | Twitter | Facebook
                                              • Resources Mentioned by Susan Scott:

                                                Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

                                                • Ernest Hemingway’s The Sun Also Rises
                                                • Henry David Thoreau’s Walden
                                                • Annie Dillard
                                                • Will Rogers
                                                • Books Authored by Susan Scott:
                                                  43 min
                                                • 161: Sell with Authority - Interview with guest expert Mike Saunders
                                                  Positioning Authority Coach at Marketing Huddle

                                                  Authority Positioning Coach Mike Saunders talks with Bill Ringle on My Quest for the Best about marketing hurdles, learning from failure, and the phenomenon of creating “Done for You” assets.


                                                  >>>Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                                                  Interview Insights
                                                  Key points that you’ll learn from this interview:
                                                  • Why strong companies don’t eliminate marketing completely when times get tough.
                                                  • How having authority assets distinguishes you from your competitors
                                                  • The importance of regular “marketing huddles.”
                                                  • The biggest takeaway from failure.
                                                  • What it means to have Authority Positioning.
                                                  • Read the Show Notes from this Episode
                                                    • 1:12 How the 2008 economic crisis was the impetus for Saunders to get his MBA in Marketing, and eventually form his marketing firm Marketing Huddle.
                                                    • 2:00 [On keeping the marketing budget in tough times] – “They would keep that momentum going knowing that their competitors were cutting back and they would gain that market share.”
                                                    • 2:05 “For the last 9 years I’ve focused on helping small business owners, entrepreneurs, consultants with their marketing with some real cutting edge marketing strategy.”
                                                    • 2:30 How Authority Positioning will grant you the distance you need between you and your competitors.
                                                    • 3:19 [On the term Huddle] – “A lot of times in business consulting you’ll see them recommend ‘Do a daily huddle, do a weekly huddle, get your team to come together to talk about what’s working, what’s not.”
                                                    • 5:05 [On Daymond John] – “He wants to see the people who have failed so he can learn from the failures.”
                                                    • 5:13 “Most of the time you hear that phrase, you win or you…and people are like ‘yeah yeah yeah, lose, win or you lose!’ No, you win or your learn.”
                                                    • 5:40 “If it doesn’t turn out the way you want it, take those lessons, move on to the next iteration of that plan and move on to build from that.”
                                                    • 6:40 You have to be wired to be an entrepreneur, otherwise you’ll run for the hills at the first setback.
                                                    • 7:20 “You need to have the strategy before the tactics because if you just start throwing tactics out there without a strategy then you’re really going in multiple directions.”
                                                    • 7:40 Points out the importance of Steven Covey’s phrase, “Begin with the end in mind.”
                                                    • 8:16 [The biggest takeaway] – “Maybe there was a small level of success, well let’s just do it again but do it a tiny bit better, or a little bit longer, or align with the right strategic alliances.”
                                                    • 8:55 “I don’t think anyone starts a business and has this consistent trajectory upward, there’s going to be those ups and downs.”
                                                    • 9:41 “The problem came where I was trying to be too many things to too many types of people, and I was never an expert in one specific thing.”
                                                    • 10:16 [On Writing Authority Selling] – “Everybody’s doing good content on social media, good content on a blog post, but not many people are out there writing a book.”
                                                    • 11:43 How writing his first book on business social media led him to find more opportunities.
                                                    • 11:57 “It was at that point I realized that if I had just given a two minute elevator speech about how people should do social media differently, it would’ve gone in one ear and out the other.”
                                                    • 13:32 [On being an influencer] – “We don’t have superstar celebrity movie star status, but guess what we do have. We have a message and we have some expertise that we are really good at in what we do for our customers and our clients.”
                                                    • 14:05 “A marketing consultant does a lot of things, but an authority positioning coach, now that’s interesting, how can that help me?”
                                                    • 14:30 “We all are selling, but when you can sell from the position of expertise and authority, your ideas will land that much better.”
                                                    • 15:50 “Having a position of authority helps you to sell or promote your business and your ideas from a whole different mindset than your competitors.”
                                                    • 17:21 How a graphic designer used Saunder’s Authority Positioning Model to differentiate himself. “I helped him become an Amazon bestselling author without writing a word.”
                                                    • 18:41 The importance of having long term authority positioning assets.
                                                    • 19:26 “Your prospects are googling your name and your brand, because maybe they were introduced to your name by a friend.”
                                                    • 21:59 “The ‘done for you’ model is so viable because people these days want something done for them, handed to them, and quickly without a lot of hassle.”
                                                    • 23:40 “There’s a disconnect between your head and your hands.”
                                                    • 25:16 [On establishing authority positioning] – “You gotta start small.”
                                                    • 27:00 5 Question Round
                                                    • 30:55 “Building your authority is your number 1 priority.”
                                                    • Subscribe With Your Favorite Podcast App

                                                      My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                                                      Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                                                      See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                                                      Expert Bio

                                                      As the Authority Positioning Coach, I help entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of status & prestige to become THE go-to Authority & Expert in their industry. The Authority Positioning Coach is a Boutique Marketing Agency providing “Done-for-You” Authority Positioning Packages to elevate your brand to a position of status and prestige.

                                                      I am the author of Amazon’s Bestselling book, Authority Selling, a contributor to The Huffington Post, an Adjunct Marketing Professor at several Universities, and a member of the Forbes Coaches Council – an invitation-only community for the World’s Most Influential Business Coaches.

                                                      Contact Info for Mike Saunders
                                                      • Primary Website
                                                      • Travels from: Arvada, CO
                                                      • Phone: (720) 232-3112
                                                      • Connect on LinkedIn | Twitter | Facebook
                                                      • Resources Mentioned by Mike Saunders:

                                                        Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

                                                        • Daymond John 
                                                        • Stephen Covey
                                                        • Seth Godin
                                                        • Books Authored by Mike Saunders

                                                           

                                                          49 min
                                                        • Thinking Right Side Up - Featured Interview with guest expert David Fields
                                                          David Fields, Founder of Ascendant Consulting


                                                          >>>Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

                                                          David Fields talks with Bill Ringle on My Quest for the Best about how connecting with clients means recognizing that when it comes to consulting, it’s not about you.

                                                          [zoomsounds_player source=”https://s3.amazonaws.com/MQ4B/MQ4B-Interview-David-Fields-20171016.mp3″ config=”skinwavewithcomments” thumb=”https://myquestforthebest.com/wp-content/uploads/2017/10/1126-square.png” autoplay=”off” cue=”on” enable_likes=”off” enable_views=”off”]

                                                          Interview Insights
                                                          Key points that you’ll learn from this interview:
                                                          • Why Emotional Connection plays such an important role in client relationships
                                                          • How Making mistakes can make you more valuable to your clients
                                                          • What it means to think “right side up.”
                                                          • Why being confident will get you more consulting clients
                                                          • The reason clients have difficulty trusting new approaches
                                                          Read the Show Notes from this Episode
                                                          • 00:59 Fields discusses his fanatical love of both chocolate and hockey.
                                                          • 1:28 “I happen to love what I do, like many of us who are entrepreneurs. I just thrive on the business.”
                                                          • 2:36 Fields recalls a story from his childhood about a word class mathematician who taught him how to use unit blocks in kindergarten. “This amazing mathematician would ride his bike to teach kids in kindergarten.”
                                                          • 3:00 “I just think that the idea of teaching other people and giving your knowledge, not at your level, but at their level…you meet people where they are and help them.”
                                                          • 3:56 [On his first job(s)] “I’m a numbers person, and I went into marketing research and learned a lot of great skills there.”
                                                          • 4:07 “My first boss once told me, ‘David our job isn’t to say that the glass is half empty or the glass is half full but to say there is 6oz of water in a 12 oz glass.”
                                                          • 4:33ç
                                                          • 5:13 Fields tells about his time working as an interviewer for a dating service.
                                                          • 6:05 “If you go back 30 years, the idea of meeting someone through a service, there’s a lot of stigma attached.”
                                                          • 6:30 “It wasn’t the matching that got people there, it was the emotional journey.”
                                                          • 7:00 Fields recounts the time leading up to spinning off from his original company to start a new consulting company with his partner Jim.
                                                          • 7:40 [On the fate of the early venture] – “That worked incredibly well for about 4 weeks.”
                                                          • 8:05 “Jim was the business development guy. I was the backroom engine guy. I was coming up with models and smart solutions to client problems.”
                                                          • 8:19 “I was left without a partner, without clients, and without the skill set to develop clients.”
                                                          • 8:37 “My first year running Ascendant was a disaster.”
                                                          • 8:59 “Once you have some success and you’re smart enough to get help, then it gets easier.”
                                                          • 9:25 “Unless you have failed, you can’t show that you have the resilience and the ability to get up.”
                                                          • 9:43 “I wouldn’t go out of my way to try to make mistakes, but if you try to avoid them, that’s where trouble sets in.”
                                                          • 10:25 [On Org Design] – “No design is ever perfect out of the gate.”
                                                          • 10:33 “We’re better off putting it in place, getting it darn close, and then refining it. I don’t worry about the mistakes, I worry about creating high quality.”
                                                          • 11:15 [On thinking right side up] – “Consulting is not about you, it’s about them.”
                                                          • 11:35 [On what his experiences working in a shoe store taught him] – “It doesn’t matter what it looked like to you…it mattered what it felt like to them. It wasn’t about my shoes it was about their feet.”
                                                          • 11:56 “If there’s one thing to take away from our discussion, I would say take that away. It’s not about you, it’s about them.”
                                                          • 12:26 “Most of the time we start something we think about ourselves, and we have to push ourselves to think about our clients.”
                                                          • 12:50 “Take the first line of the e-mail and make it about the client, not about you.”
                                                          • 13:08 “In everything you do: every e-mail you write, every presentation you give, think to yourself, ‘How do I make this about them, not me.”
                                                          • 13:32 “Confidence is extremely important.”
                                                          • 13:59 “One of the ironies is that people look inside for their confidence. They’ve been taught by self-help gurus that there is some inner core and they have to believe in themselves, and I think that’s absolutely nonsense.”
                                                          • 14:16 “Stop looking at yourself. If your prospect or client believes you have value, then you have value.”
                                                          • 14:38 “The lack of self-confidence comes from thinking too much about yourself.”
                                                          • 16:20 [On teaching new consultants why they don’t need certifications] – “If a client came to you with this problem, could you give them a solution that will solve the problem? If the answer is yes, then why do you need a certification?”
                                                          • 17:20 “A lot of consultants want to start with: ‘Here’s what I’m good at. Here’s what I know. Let me try to sell what I know.” 
                                                          • 17:30 It doesn’t matter what you know or what you’re good at, all that matters is what the market wants.
                                                          • 17:38 “Learn something different. Learn what the market wants.”
                                                          • 18:14 “It’s not that we shouldn’t study and learn. We absolutely should, we should go where the market is and pick up skills.”
                                                          • 18:42 [What Field learned from consumer products] – “You need a breakthrough product and you need to be differentiated.”
                                                          • 19:05 “Clients aren’t looking for different. Clients aren’t looking for breakthrough. Clients are looking for solved. They’re looking for a solution that’s reliable and credible.”
                                                          • 19:25 “Every single client, every single executive, has had at least one experience, and probably multiple experiences, with having hired a third party and that third party didn’t deliver.”
                                                          • 19:59 [On client trust] – “They want the thing that’s worked 30 times.”
                                                          • 20:03 “Don’t worry about what makes you different, worry about what makes you credible and reliable.”
                                                          • 20:25 How Fields met Keith Ferrazzi
                                                          • 22:00 “If we’re trying to appear reliable and we’re trying to appear credible, the clients need some proof.”
                                                          • 22:21 “There’s social proof like crazy these days.”
                                                          • 22:41 Clients are looking for how you interact with them, and they’re also looking for other kinds of social proof.
                                                          • 23:15 “The advantage of having a marquee client is that you can put them on the marquee and people will say ‘Wow!’”
                                                          • 24:15 “Whether you’re a sole [consultant] or boutique, you’re always trying to balance command.”
                                                          • 24:25 “I would never advise building capacity ahead of demand.”
                                                          • 24:50 Not everyone is cut out to be a rainmaker.
                                                          • 25:53 “Impact is step 2, before you get visibility.”
                                                          • 26:55 “People who are going to take your ideas and not call you, were never going to call you anyway.”
                                                          • 27:26 “What you do is gain the people who were smart enough to realize that there’s one level, which is understanding a concept, there’s another level which is implementing it without making as many mistakes. And then there’s another level, which is implementing it with feedback and coaching and guidance along the way, and that’s going to make the entire process faster.”
                                                          • 29:06 “I think most people know that coaching is a good thing.”
                                                          • 29:25 “You have to make a decision that you’re willing to invest in your business.”
                                                          • 29:45 “Are you willing to learn and change?”
                                                          • 29:55 Good coaches will often make you do something different, something uncomfortable.
                                                          • 30:00 “And if you want to achieve something different, you’re going to have to change something and probably something that feels uncomfortable.”
                                                          • 31:17 [On the early years of Ascendant] – “It never occurred to me to do hourly work, that’s not how I grew up.”
                                                          • 32:25 Fields tips for staying on track and focused.
                                                          • 32:42 “I’m not naturally on track. I’m intellectually spastic.”
                                                          • 32:54 “If something’s not your skill set, you get rid of it and you have somebody whose skill set it is take care of it.”
                                                          • 35:00 “I am here to help consultants succeed.”
                                                          • 36:35 “We can always learn and we can always improve.”
                                                          Subscribe With Your Favorite Podcast App

                                                          My Quest for the Best is the podcast where ambitious small business leaders discover strategies and tactics to unlock their growth potential.

                                                          Give us a 5-star rating and positive review to make it easier for other small business owners to find and benefit from our work!

                                                          See all listening options (Overcast, Pocket Casts, TuneIn, and more)

                                                          Expert Bio

                                                          David A. Fields works with boutique consulting firms and individual consultants across the globe that are eager to accelerate growth, increase profit and create lucrative lifestyle-friendly practices. He has guided consultancies ranging from one-person startups to the consulting divisions of some of the world’s largest companies.

                                                          David still advises corporate clients too. After climbing the ranks to become a partner at a prestigious consulting firm in Connecticut, David co-founded Ascendant Consulting, where he has attracted clients such as Abbott Laboratories, Church & Dwight, FMC, Warner Home Video, and many others.

                                                          David’s books include Amazon’s highest-rated book on the business of consulting released in the past 20 years: The Irresistible Consultant’s Guide to Winning Clients.

                                                          He also leads the Ascendant Consortium, a unique, “general contractor” model in which David acts as both a client and consultant on the same project. The consortium now includes more than 150 consultants whose clients are a Who’s Who of the global business world. The Ascendant Consortium was a breakthrough for David professionally, and in this model high-dollar, high-margin projects are the norm.

                                                          David received his Bachelor’s and Master’s degrees from Carnegie Mellon. (Go plaid!) He is a hockey fanatic and eats egregious amounts of chocolate.

                                                          Contact Info and Social Media for David Fields
                                                          • Primary Website
                                                          • Travels from: Ridgefield, CT
                                                          • Phone: (203) 438-7236
                                                          • Connect on LinkedIn | Twitter
                                                          Books Authored by David Fields:
                                                          37 min
                                                        • Action is the Key to Success - Featured Interview with guest expert Rhett Power
                                                          Rhett Power, Entrepreneur, Author, Coach, Columnist at Inc. and Success Magazines

                                                          Rhett Power talks with Bill Ringle about the troubles and triumphs of entrepreneurship, and why it just might not be for everyone.

                                                          >>> Visit MyQuestforTheBest.com for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today’s top thought leaders and business experts. Host Bill Ringle’s mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations.

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                                                          Interview Insights
                                                          Key points that you’ll learn from this interview:
                                                          • Is entrepreneurship an innate talent?
                                                          • How Power’s time in the Peace Corps encouraged him to take risks
                                                          • What allowed Wild Creations to go from being out of money to being a $9 million company
                                                          • How reliability and communication can lead to trust with vendors
                                                          • The formula for success that Rhett Power found the hard way
                                                          Read the Show Notes from this Episode
                                                          • 1:40 Power tells about the early influencers of his life.
                                                          • 2:40 [The Peace Corps] – “All of those life lessons prepared me for entrepreneurship.”
                                                          • 2:55 “Is entrepreneurship learned or is it innate?”
                                                          • 3:32 “Well I think certain people have the characteristics, maybe you’re born with it…but I see both sides now.”
                                                          • 3:52 “I think all types can be good entrepreneurs.”
                                                          • 5:04 “Some people are entrepreneurs and they don’t know it.”
                                                          • 5:27 Power recounts the various odd jobs he did prior to joining the Peace Corps. “It took me a while to find, finally, what I wanted to do.”
                                                          • 6:38 “It was the best move I ever made because I learned those two years about myself and about truly being able to do what I wanted to do, and to take chances.”
                                                          • 6:51 “Nobody’s going to hand you success, no one’s gonna do it for you. If you want something you’ve got to go out and work for it.”
                                                          • 7:39 “The work I did after Peace Corps in the developing countries, in the former Soviet Union, helping them understand what a market economy was, and helping them transition, and be profitable, and learn how to manage a new type of company, is what sort of got me where I got comfortable with the idea of going into business for myself.”
                                                          • 8:15 The genesis of Wild Creations.
                                                          • 8:25 “We both wanted to be in business. We felt like it was our time to do something and create something that was ours.”
                                                          • 9:10 Power describes the early days of Wild Creations, including an interaction with a body removal company.
                                                          • 9:43 [On taking over Wild Creations] – “We saw where the product could go, we saw what we could do with it. We thought that we could do something different with the company.”
                                                          • 10:30 [Wild Creations’ initial product.] – “It had all kinds of problems.”
                                                          • 11:11 How a UPS technology grant allowed Wild Creations to get off the ground.
                                                          • 11:32 “Every single vendor gave us 6 months of credit, or there would have been no way to secure those first orders.”
                                                          • 12:10 “Frankly we were struggling, we were probably about a month from having to close the doors.” 
                                                          • 12:57 “We didn’t have it in toy stores. We had it in little gift and novelty stores.”
                                                          • 13:26 How a connection with the president of the Toy Store Association allowed Wild Creations to get their foot in the door. “Come to New York, come to the Toy Fair.”
                                                          • 14:18 [On the meteoric rise of Wild Creations] – “We walked out of Toy Fair a $9M company.”
                                                          • 15:34 “It was scary, it was really scary.”
                                                          • 15:53 [How honesty and communication allowed them to ship on time.] – “Build a relationship with your suppliers so if you have a problem or you have a growth spurt like that, then they are 100% behind you.”
                                                          • 18:10 Power discuss the process of writing the book. “When we started writing it I don’t think we knew what we wanted to say.”
                                                          • 18:45 “The Entrepreneur’s Book of Actions was easier because I knew what I wanted to say.”
                                                          • 19:25 Power lists the “avatars” he interviewed for his book.
                                                          • 20:01 “I wrote it because I think I know what people go through and I wanted to sort out their issues and help them be more successful.”
                                                          • 21:06 “I wanted to break it down for people what the important parts of the book were.”
                                                          • 21:18 “I do believe that action is really the key to success.”
                                                          • 21:42 Why doing something every day for a whole year brings about change.
                                                          • 21:53 Focus on self-change first, then focus on changing your people.
                                                          • 22:01 “In order for our companies to grow, we have to grow.”
                                                          • 22:39 The questions and issues that entrepreneurs and founders often overlook.
                                                          • 22:58 “Sometimes you find that they’re disciplined in their work but their not disciplined in their personal lives.”
                                                          • 23:49 The importance of managing the minutes.
                                                          • 24:27 “I’ve learned the hard way of having to scale up.”
                                                          • 27:01 What a bad experience with an experienced toy consultant taught Power about coaching.
                                                          • 28:00 “Founders and entrepreneurs, they typically have a vision for how they want to do something.”
                                                          • 28:22 What Power learned from Mark Thompson and Marshall Goldsmith
                                                          • 28:48 “When you run a company the size of our first company, you are the leader and your influence where that company goes.”
                                                          • 29:54 “One of the things that I see is that people feel somewhat embarrassed that they’re seeking advice, that they’re seeking help.”
                                                          • 31:08 Why it’s important to hire a coach that you actually like.
                                                          • 32:12 “First and foremost make a professional mission statement.”
                                                          • 32:56 “Success ultimately boils down to a couple of things. It boils down to your habits, your discipline, and your ability to figure out what’s important.”
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                                                          Expert Bio

                                                          Rhett Power co-founded Wild Creations in 2007 and quickly built the startup toy company into the 2010 Fastest Growing Business in South Carolina. Wild Creations was named a Blue Ribbon Top 75 US Company by the US Chamber of Commerce and named as one of Inc. Magazine’s 500 Fastest-Growing US Companies two years in a row. He and his team have won over 40 national awards for their innovative toys. He was a finalist for Ernst and Young’s Entrepreneur of the Year award in 2011 and was nominated again in 2012. He was recently named as one of the world’s top 100 business bloggers in 2015.

                                                          Prior to founding Wild Creations, Rhett worked as an economic and small business development consultant for the United States Agency for International Development (USAID), serving 7 years in the former Soviet Republics of Central Asia. Prior to that, he was Director of National Service Programs for Habitat for Humanity, which included being Habitat’s chief liaison with The White House, Congress, and the Corporation for National Service.

                                                          A member of the United States Department of State’s International Speakers Program, Rhett travels the globe speaking about entrepreneurship, leadership, and management alongside the likes of Gates Foundation CEO Sue Desmond-Hellmann, AOL Founder Steve Case, and President Barack Obama. He has written for the Huffington Post, Time, and The Wall Street Journal and is a regular columnist for Inc., Success Magazine, and Business Insider.

                                                          He served in the US Peace Corps and is a graduate of the University of South Carolina. His second book on entrepreneurship will be published in early 2017 by McGraw Hill. He now has a rapidly growing coaching and consulting practice based in Washington DC and Charleston, South Carolina.

                                                          Contact Info for Rhett Power
                                                          • Web addresses:www.rhettpower.com or www.powercoachinggroup.com
                                                          • Travels from: Washington, DC
                                                          • Phone: 202.465.7120
                                                          • Connect on LinkedIn | Twitter
                                                          Resources Mentioned by Rhett Power:

                                                          Below are key people, places, books, quotes, websites, and other resources that we discussed so you can explore further.

                                                          • Marshall Goldsmith
                                                          Books Authored by Rhett Power:
                                                          34 min

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