My Social Life: How Content Creators Grow on YouTube & TikTok

Takeaways is a weekly bonus podcast where I sit down and breakdown the most recent podcast episode of the week and today we're discussing my conversation with Tom Bileyu's former social media manager and current producer for Noah Kagan's YouTube Channel - Jeremy Mary.

FOLLOW JEREMY
Instagram -  @JeremyJohnMary
YouTube - Backstage Careers

FOLLOW JACOB
https://www.jacobkelly.ca/
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Tom Bilyeu's former social media manager Jeremy Mary joins the podcast today and teaches you how he got his job working for Tom Bilyeu and how you can get a job working for your idols.

In today's episode you'll learn what Jeremy Mary did to stand out to the team at Impact Theory, his first interview with Tom Bilyeu, and what it was like running social media for both Impact Theory and Tom Bilyeu.

This podcast interview provides interesting insight into what it takes to work for a world class entrepreneur like Tom Bilyeu and the behind the scenes of Impact Theory.

WHAT WE TALKED ABOUT
1:10 - Growing Up in France
8:13 - Moving from France to Silicon Valley at 19 by himself
13:44 - Getting a job as the 6th employee at a fast growing startup called Kanler
30:46 - Getting the job with Tom Bilyeu and Impact Theory
51:24 - Working for Tom Bilyeu and Impact Theory as Social Media Manager
1:14:59 - Leaving Impact Theory and starting to work with Noah Kagan
1:33:59 - Wrap Up Questions

FOLLOW JEREMY
Instagram -  @JeremyJohnMary
YouTube - Backstage Careers

FOLLOW JACOB
https://www.jacobkelly.ca/
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus podcast where I sit down and breakdown the most recent podcast episode and today I'm discussing my conversation with JNJ Business Strategies CEO and founder, Nicole Parmar.

FOLLOW NICOLE
https://nicoleparmar.com/
https://gunkii.com/
LinkedIn - Nicole Parmar

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

Today on the podcast we are joined by Nicole Parmaar, CEO and founder of JNJ Business Strategies.

WHAT WE TALKED ABOUT
1:59 - Going to school and becoming a teacher educating deaf children
8:07 - Moving to San Francisco because of startup (Picatic)
19:29 - 2013, becoming a Mom, moving to Vancouver and almost losing the company
25:34 - Starting her own marketing business and the non-linear path
38:03 - Running Nicole Parmar Co. today
44:45 -Digital marketing for real estate agents
53:32 - The importance of data and analytics and consumer privacy
1:05:40 - Social media and influencer marketing
1:13:58 - Entrepreneurship and her new company “Gunkii”
1:26:21- Wrap up questions

FOLLOW NICOLE
https://nicoleparmar.com/
https://gunkii.com/
LinkedIn - Nicole Parmar

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaway is a weekly bonus episode where I sit down and breakdown the most recent podcast episode of the week and today I'm discussing my conversation with celebrity trainer and entrepreneur Tony Greco.

FOLLOW TONY
https://www.tonygrecotg.com/
https://www.tgathletics.com/
Instagram - @TonyGrecoTG

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Today on the podcast we are joined by Celebrity Fitness Trainer and TG Fitness Founder, Tony Greco. We had Tony on the podcast at the end of December discussing his entrepreneurial journey and I am excited to have him back on the podcast today to help teach you how to have a winning mindset.

WHAT WE TALKED ABOUT
1:49 - “Building bodies, strengthening minds”
12:11 - Self talk
20:25 - Discipline and Tony’s routine
33:12 - Becoming comfortable with risk
41:58 - You’re going to die
47:18 - Working NHL players and high level athletes and making Claude Giroux race a horse
57:05 - Visualization

FOLLOW TONY
https://www.tonygrecotg.com/
https://www.tgathletics.com/
Instagram - @TonyGrecoTG

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus podcast where I sit down and break down the most recent podcast episode of the week and today I'm discussing my conversation with Playr.gg founder Austin Walper.

Today on the podcast we are joined by PLAYR.gg co-founder and former CEO Austin Walper. PLAYR.gg is a viral marketing platform for brands and content creators to effectively grow their audience and create measurable sponsorship ROI through giveaways. PLAYR was acquired by Trufan in late 2020 and Austin joined Trufan as Chief Strategy Officer.  

FOLLOW AUSTIN
Twitch - Austin Walper
Twitter - @AustinWalper
Instagram - @AustinWalper

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

Today on the podcast we are joined by PLAYR.gg co-founder and former CEO Austin Walper. PLAYR.gg is a viral marketing platform for brands and content creators to effectively grow their audience and create measurable sponsorship ROI through giveaways. PLAYR was acquired by Trufan in late 2020 and Austin joined Trufan as Chief Strategy Officer. 

WHAT WE TALKED ABOUT
2:06 - Austin’s entrepreneurial, from a lemonade stand to selling gum on the school yard  and growing up on the internet
15:51 - Working retailer and leaving to start his own company
29:30 - Finding his co-founders and raising funds
41:42 - Growing Playr.gg
52:49 - Selling the company and joining Trufan as CSO
1:09:51 - Austin’s goal for 2021 “I just want to do stuff that makes me happy” / Recovering from burnout
1:20:58 - Austin’s new focus on content creation
1:24:54 - Wrap Up Questions

FOLLOW AUSTIN
Twitch - Austin Walper
Twitter - @AustinWalper
Instagram - @AustinWalper

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The Social Report is a monthly bonus episode of My Social Life in conjunction with Trufan where we discuss some of the most interesting social media and influencer marketing news from the last 30 days.

This month we try to figure out the world of NFTs (none of us are claiming to experts!), TikTok's vertical video user interface being replicated by lots of apps, Billabong's guerilla marketing strategy, the David Dobrik scandal and the lessons that it teaches brands, as well as Trump's new social media platform.

TIKTOK Inspired UI - 0:36
Facebook's BARS app
Netflix's TikTok Competitor
Snack App

NFT’s - 10:15

GUERILLA MARKETING - 25:12

https://www.instagram.com/p/CMmRmLuBGpd/
https://www.instagram.com/p/CMfmgwAnScR/

DAVID DOBRIK SCANDAL AND HOW TO CONDUCT INFLUENCER RESEARCH AS A BRAND - 34:44 

https://www.youtube.com/watch?v=FENQnc2PM2g&t=15s
https://www.youtube.com/watch?v=uYKLCcIWyiA&t=724s
https://www.youtube.com/watch?v=db3fUtSD4Vo&t=559s

DONALD TRUMP IS LAUNCHING HIS OWN SOCIAL NETWORK - 46:35

https://www.cnn.com/2021/03/21/media/donald-trump-social-media-network/index.html

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
YouTube - Jacob Kelly
Facebook - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty 
Twitter - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond
Instagram - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus podcast where I sit down and breakdown the most recent podcast episode of the week and today I'm discussing my conversation with legendary comedian Tom Dreesen. 

Tom has been in show business for over 50 years, made over 500 national TV appearances including 61 on the Tonight Show (50 with Carson, 11 with Leno). If you’re a comedian today and you get paid for gigs, you can thank Tom and his involvement in Comedians for Compensation back in the 70s for that. On top of all of this, Tom toured as Frank Sinatra’s opening act for 13 years. His book, Still Standing...: My Journey from Streets and Saloons to the Stage, and Sinatra” is available now and you can get it on Amazon.com. 

ORDER TOM’S BOOK ‘STILL STANDING… MY JOURNEY FROM STREETS AND SALOONS TO THE STAGE AND SINATRA’

FOLLOW TOM
https://tomdreesen.com/
Instagram - @TomDreesenComic

Order 'I'm Dying Up Here'

FOLLOW JACOB
YouTube - Jacob Kelly
Vlogs - Jacob Kelly
Instagram - @TheJacobKelly
TikTok - @TheJacobKelly
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
LinkedIn - Jacob Kelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife
YouTube - My Social Life 
Instagram - @MySocialLifePodcast
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
Twitter - @Trufan_io
LinkedIn - Trufan

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o