My Social Life: How Content Creators Grow on YouTube & TikTok

Today on the podcast we are joined by Deadline Funnel founder Jack Born and he' s here to teach you how to properly use sales deadlines. If you're looking for simple hacks to get your sales funnel convert then look no further than Deadline Funnel, a marketing tool for more sales.

Jack founded Deadline funnel when he was working for Perry Marshall and was trying to figure out how to create authentic sales deadlines for a promotion and couldn't find any tool that did it so he made it himself! Jack is an a sales funnel expert and in our conversation today he tells you:

-How to Make Sales Deadlines Less Pushy
-How to Create Urgency in Sales
-How to Make Sales Funnels That Convert
-How to Make High Converting Sales Funnels
-How to Properly Use Deadlines in Your Sales Funnel

WHAT WE TALKED ABOUT
1:50 - Jack’s childhood growing up in Miami
21:36 - Leaving corporate America for entrepreneurship
30:27 - Going to work for marketing thought leader Perry Marshall
38:51 - Starting Deadline Funnel
48:38 - How to Create Urgency in Sales
1:04:27 - How to Create Authentic Sales Deadlines
1:14:42 - Making the sales funnel evergreen
1:24:37 - Work-Life Balance + Wrap Up Questions

FOLLOW JACK
https://www.deadlinefunnel.com/
http://jackborn.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus podcast where I sit down and break down the most recent podcast episode of the week and today I'm discussing my second interview with Trufan CMO Karen O'Brien.

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Today on the podcast we are joined by Trufan CMO Karen O'Brien to discuss the company's startup branding strategy. Startup business branding can be tricky so in this interview Karen gives you a beginner's guide to branding.

Branding is more than just your brand colors and slogan - there are many moving pieces when it comes to crafting a brand. So, how does branding work? Listen to the full interview with Karen to learn how.

We start the podcast with Business Branding 101 going over the different branding elements and then we look at the various elements through Trufan, a startup that just went through a branding exercise and create a startup branding guide for you.

If you're wondering how do you brand your business then watch this interview and get the answers!

WHAT WE TALKED ABOUT
1:11 - Coming on board to Trufan as CMO
10:33 - A Beginner’s Guide to Branding
21:24 - Trufan’s Startup Branding Strategy
40:35 - How Does Branding Work when you acquire a second company? Integrating Trufan’s latest acquisition, Playr into the branding
55:14 - Trends in the marketing industry
1:04:19 - Wrap up questions

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus podcast where I sit down and breakdown the most recent podcast episode of the week and today I'm discussing my conversation with Snack CEO and founder Kim Kaplan.

DOWNLOAD SNACK: https://www.thesnackapp.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The future of online darting business is an exciting one! Today we are joined by Snack CEO and founder Kim Kaplan, former VP and employee number three at Plenty of Fish to explain the dating industry. Snack is not only the future of video dating apps but it's also the future of the online dating industry as a whole!

Online dating business is big business and this podcast gives you an opportunity to have online dating business explained by a dating industry veteran and innovator. If you're looking for trends with the future of online dating industry look no further!

WHAT WE TALKED ABOUT
2:02 - Kim’s background and entrepreneurial beginnings
11:07 - Getting the job as employee number three at Plenty of Fish
16:51 - VP Product Management, Revenue Optimization & Marketing at Plent yof Fish
39:27 - Coming up with the idea for Snack
52:17 - Raising a $3.5M Seed Round
1:04:59 - Plans for scaling Snack

DOWNLOAD SNACK: https://www.thesnackapp.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where I sit down and breakdown the most recent podcast episode of the week and today I'm discussing my conversation with Barry Enderwick.

FOLLOW BARRY
Twitter - @TheBarryWe
Instagram - @TheBarryWe
Instagram - @InTheChipsWithBarry
LinkedIn - Barry Enderwick

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
 

If you want to talk about Netflix Marketing, Barry Enderwick is your guy. He is the former Creative Director of Global Marketing at Netflix and spent 11 years with the company from 2001-2012 and helped them grow from 300,000 subscribers to 23 million!

In our conversation today we dive deep into Netflix's Marketing strategy, including all elements of Netflix's marketing mix, different Netflix marketing campaigns, and more!  

This podcast is a marketing masterclass from an industry veteran who not only helped establish the Netflix Marketing plan but also conduct market research and position the company with its brand promise.

Whether you're a fan of Netflix Marketing or just looking to learn more about the industry - this is a podcast for you!  

WHAT WE TALKED ABOUT
2:00 - Barry’s background, getting kicked out of college and getting into graphic design
7:32 - Starting to work at Netflix
15:06 - Market Research and Testing
30:07 - Branding
44:40 - Direct Mail & Social Media
52:48 - Competing with Blockbuster and Walmart
1:03:44 - Getting into streaming, almost launching a “Netflix Box” and original content
1:10:30 - The culture at Netflix and making the decision to leave
1:22:12 - Barry’s marketing company, Kaizen Creative Partnership
1:28:17 - Barry’s interests outside of work and his Instagram page @InTheChipsWithBarry
1:37:55 - Wrap Up Questions

Read ‘On Frailty, Death, and Exercise’: https://kaizenbarry.medium.com/on-frailty-death-exercise-116ddea4ff3f

FOLLOW BARRY
Twitter - @TheBarryWe
Instagram - @TheBarryWe
Instagram - @InTheChipsWithBarry
LinkedIn - Barry Enderwick

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The Social Report is a monthly bonus podcast in conjunction with Trufan where we sit down and discuss some of the most interesting social media and influencer marketing news from the last 30 days. If you're looking for a digital marketing news podcast this is the podcast for you!

So what influencer marketing news are we covering in today's episode? 👇

0:36 - Sports teams clowning on their fans on social media

New Jersey’s Tweet: [Deleted]

Utica’s Tweet: https://twitter.com/UticaComets/status/1381029127256424451?s=20

14:12 - Trufan’s Gaming Audience Report

https://playr.ac-page.com/industry-report-signup

23:39 - NERF is hiring a Chief TikTok Officer

https://www.theverge.com/2021/3/26/22352616/nerf-chief-tiktok-officer-blasters

30:11 - The influence marketing flywheel

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud

Takeaways is a weekly bonus podcast where I sit down and breakdown the most recent podcast episode of the week and today I'm discussing my second interview with Trufan CEO Swish Goswami.

FOLLOW SWISH
LinkedIn - Swish Goswami

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io
 

Trufan CEO Swish Goswami is back in today's podcast to talk about raising money for your business. Swish and his company Trufan have just received startup investment of 2.3M dollars.

Are you wanting to go down the path of entrepreneurship but don't know where to start? Aren't sure how to get venture capital funding for your startup? Swish provides a behind the scenes look into startup funding and brings you into the $2.3M Seed Round that Trufan just raised.

Closing this funding round wasn't always easy and Swish doesn't just tell you about the highs, he also tells you about the lows too. A very open and candid conversation with one of Canada's top entrepreneurs.

WHAT WE TALKED ABOUT
1:25 - An inside looking into raising a $2.3M Seed Round
16:45 - Acquiring their second company, PLAYR.gg and doubling the Trufan team
32:57 - Burnout and taking a break from social media
53:42 - Wrap Up Questions

FOLLOW SWISH
LinkedIn - Swish Goswami

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o