My Social Life: How Content Creators Grow on YouTube & TikTok

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Frank Alvarez.

FOLLOW FRANKIE
Podcast - The Basement Yard
Instagram - @TheFrankAlvarez
Twitch - TheFrankAlvarez

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

You may know Frankie from The Basement Yard but do you know Frankie? Today on the podcast we learn who is Frankie Alvarez as we dive deep into his story. From growing up in Astoria with Joe Santagato, starting to be in Joe Santagato's early videos, and when he got asked to a co-host on The Basement Yard.

We also dive into The Basement Yard, Frank and Joe's approach to recording episodes, building their community, having a successful Patreon with almost 10,000 patrons, and more!  

WHAT WE TALKED ABOUT
1:08 - Growing up in Queens and meeting Joe
24:19 - Going to college
28:05 - Being in Joe’s videos and becoming co-host of The Basement Yard
56:12 - Frank’s Twitch channel
1:07:02 - Videogames, movies, and collectibles
1:25:33 - Wrap up questions

FOLLOW FRANKIE
Podcast - The Basement Yard
Instagram - @TheFrankAlvarez
Twitch - TheFrankAlvarez

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where I sit down and breakdown the most recent podcast episode of the week and today I'm discussing my conversation with Chris Van Vliet.

FOLLOW CHRIS
YouTube - Chris Van Vliet
Instagram - @ChrisVanVliet

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Today on the podcast we are joined by Chris Van Vliet and he teaches you how to be a great podcast host.

Before learning how to be a great podcast host we dive into Chris Van Vliet's story about how he became a reporter going from Toronto, to Vancouver, back to Toronto, to Cleveland and then to Miami where he was a host for the popular show Deco Drive.

After that we dive into all things podcasting and how to be a better podcast host. If you want to become a great podcast host there’s no better way to learn than from the best and Chris is definitely the best. It’s time to stop interviewing people like an amteur and start interviewing people like a pro.

WHAT WE TALKED ABOUT
2:03 - Growing up in Pickering, Ontario and falling in love with broadcasting and wrestling
23:50 - Starting his career as a reporter and host
45:50 - Making the move to the US to become a reporter there 
55:29 - Starting his YouTube Channel and going full time
1:08:07 - His interview approach from beginning to end
1:36:35 - Wrap up questions

FOLLOW CHRIS
YouTube - Chris Van Vliet
Instagram - @ChrisVanVliet

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus podcast where Jacob sits down and breaks down some his takeaways from the week's podcast and today he's discussing his conversation with one of Hollywood's top script consultants Michael Hauge.

FOLLOW MICHAEL
https://www.storymastery.com/
Free Ebook
Buy his books

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Today on the podcast we are joined by one of Hollywood's top script consultants Michael Hauge to discuss the five elements of film story.

If you've been stuck wondering how to improve your script Michael Hauge is here to help you do that with the five elements of story. On top of teaching you the five elements of film story Michael and Jacob also discuss how to structure your screenplay.

Why trust Michael to teach you how to improve your script? Because he's trusted by some of the top names in Hollywood and he was even on retainer with Will Smith's company Overbrook Entertainment!  

WHAT WE TALKED ABOUT
1:35 - When Michael first fell in love with movies and story
11:17 - Going to school and becoming a teacher
19:08 - Moving to LA to make it in the movies
28:39 - Starting to work in the film industry
40:10 - Writing screenplays that sell
1:22:05 - Wrap Up Questions

FOLLOW MICHAEL
https://www.storymastery.com/
Free Ebook
Buy his books

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and breaks down the most recent podcast episode of the week and today he's discussing his conversation with Dave Sommer, former Head of Digital for Justin Trudeau and current Policy Manager at Instagram.

FOLLOW DAVE
Instagram - @DiamondDave
Twitter - @RealDaveSommer

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Running social media for government is no easy task and there aren't many people who understand the grind more than Dave Sommer. Dave is the former Head of Digital for Canadian Prime Minister and current Instagram Policy Manager for Politics, Government and Elections.

In our conversation we discuss the political social media marketing tactics Dave and the rest of the team used during the 2015 Canadian Federal Election and then after as a part of the Prime Minister's office running Justin Trudeau's Twitter and Justin Trudeau's Instagram.

Being a social media manager in politics is an important job and it doesn't get much bigger than running social media for the Prime Minister.

WHAT WE TALKED ABOUT
2:27 - Interning for the Tonight Show with Jay Leno
9:48 - Working in news (radio and TV)
26:00 - Working for the Liberal Government and being Creative Director for the 2015 Canadian Election
53:52 - Moving into the Prime Minister’s Office
1:13:03 - Leaving the Prime Minister’s Office
1:18:11 - Joining Instagram
1:45:42 - Wrap up questions

FOLLOW DAVE
Instagram - @DiamondDave
Twitter - @RealDaveSommer

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Recorded on June 22nd, 2021

0:29 - Spotify continues to make moves in the audio space
Greenroom - https://www.theverge.com/2021/6/16/22535214/spotify-greenroom-locker-room-live-audio-app
Call Her Daddy Deal - https://www.marketwatch.com/story/spotify-strikes-60-million-podcast-deal-with-barstools-call-her-daddy-11623875822

12:06 - NFL announces first ever Spirit Partner
https://www.linkedin.com/posts/renie-anderson-4390a21_we-are-thrilled-to-announce-that-the-national-activity-6810938313793433600-zTPD/

19:32 - Trufan’s BBQ Audience Report
https://playr.ac-page.com/bbq-audience-report-sign-up-social

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud

Takeaways is a weekly bonus episode of the podcast where Jacob sits down and breaks down the most recent podcast episode of the week and today he's discussing his conversation with Justin Moore.

FOLLOW JUSTIN
YouTube - Creator Wizard
Twitter - @JustinMooreTFam

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io