My Social Life: How Content Creators Grow on YouTube & TikTok

Sean Callaghan, better known as ItsYeBoi is a full time YouTuber and content creator with over 2.8 million subscribers. Sean first started making videos back in 2015 as one of the original members of the popular YouTube collab group, Team Alboe.

In today's interview ItsYeBoi discusses his rise on YouTube, his approach to content, why he decided to take a month long break from YouTube and the importance of diversifying as a creator. If you're a fan of ItsYeBoi you're going to love this interview. If you're someone who's looking to learn more about the inner workings of the business behind a full time content creator - you're going to love this interview too!

WHAT WE TALKED ABOUT
1:50 - What Sean was like a as a kid growing up in Ottawa
14:15 - Getting into YouTube
20:07 - Taking a break from YouTube
29:50 - Growing on YouTube and moving into the first ALBOE House
48:48 - Moving into the new ALBOE House and not moving to LA
53:13 - Sean’s content strategy and setting up a business around YouTube

FOLLOW ITSYEBOI  
Instagram - @ItsYeBoi
https://linktr.ee/itsyeboi

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Aanikh Kler.

You can check out Surf here: www.joinsurf.com

FOLLOW AANIKH
Instagram - @Aanikh -  https://www.instagram.com/aanikh/
Twitter - @AanikhKler - https://twitter.com/aanikhkler?lang=en

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Aanikh Kler is the COO and co-founder of Trufan, an audience powered data and analytics company. Trufan is building the future of the internet with their new product Surf. Surf is an innovative product that pays you to surf on the internet in exchange for your data which will be anonymized and cohorted so it can’t be traced back to you.

The problem with big tech and data is that they make tons of money off of it (over $500 billion in 2020 alone) and consumers see none of that money… Surf is trying to change that because you will essentially get paid to use the internet. A lot of people don’t even know how your data is used by tech companies or how to protect their data and Surf is not only going to anonymize the data but will also allow consumers to remove their data from the database whenever they choose.

The conversation around consumer data ownership is becoming more prevalent and Surf aims to be at the leading edge of the changes in the industry. Will it be the next big startup? Only time will tell. I personally believe in the product and even joined the team full time to help them on their mission to democratize social data.

You can check out Surf here: www.joinsurf.com

WHAT WE TALKED ABOUT
2:53 - Growing up in Vancouver surrounded by family
14:02 - NFTs
25:48 - Developing his first app at 14, “UndrTheRadr”
40:03 - Trufan’s new product Surf and how it could revolutionize the internet
60:35 - Acquiring two separate companies in under two years
1:12:39 - How Trufan adapted when COVID hit

FOLLOW AANIKH
Instagram - @Aanikh -  https://www.instagram.com/aanikh/
Twitter - @AanikhKler - https://twitter.com/aanikhkler?lang=en

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

I decided to join Trufan full time as Influencer Marketing Manager for their new product Surf! Tune in for all the details.

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with James Camp.

FOLLOW JAMES / NANO FLIPS
Twitter - @JamesOnCamp
Nano Flips - https://www.nanoflips.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

James Camp is the founder of Nano Flips, a newsletter and course that teaches you how to do website flipping in 2021.

James has been flipping websites throughout his life and has recently started Common Commerce that buys and sells ecommerce business / websites. On top of that he also started being active on Twitter and after one of his threads website flipping when viral people started asking for him to make a website flipping course… and Nano Flips was born!

So if you’re looking to learn more about website flipping than James Camp is your guy.

WHAT WE TALKED ABOUT
2:35 - Growing up in New York City and on the internet
15:22 - James’ first exit and then moving to South East Asia
30:08 - James’ second exit
38:31 - Launching his ecom holding company, Common Commerce
1:13:22 - Going all in on Twitter
1:21:26 - Starting Nano Flips

FOLLOW JAMES / NANO FLIPS
Twitter - @JamesOnCamp
Nano Flips - https://www.nanoflips.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Tyler Mowery.

FOLLOW TYLER
YouTube
Instagram - @Mowery
Course - Practical Screenwriting

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Tyler Mowery teaches his YouTube audience of nearly 200,000 subscribers how to actually finish their screenplay by teasing out practical screenwriting tips and lessons from your favourite movies. On top of that he is an aspiring screenwriter himself and founder of the Practical Screenwriting course and author of an ebook of the same name.

In today’s interview we’ll dive into exactly who Tyler is, when he started his YouTube channel, why he dropped out of film school, his experience in the film industry, his course, how you can you finish your screenplay and so much more!

WHAT WE TALKED ABOUT
3:05 - Getting into film and going to film school (and dropping out)
23:02 - Starting his YouTube channel
36:44 - Moving to LA to get industry experience and what he learned being a reader
53:12 - Growing his YouTube channel
59:37 - Tyler’s screenwriting course and Tyler’s screenwriting process

FOLLOW TYLER
YouTube
Instagram - @Mowery
Course - Practical Screenwriting

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The Social Report is a monthly bonus episode in conjunction with Trufan where we sit and discuss some of the most interesting stories in social media and culture from the last 30 days.

Recorded August 25th, 2021

OnlyFans is banning sexually explicit content? - 0:35

Coverage

https://techcrunch.com/2021/08/25/onlyfans-suspends-decision-to-ban-explicit-content/

https://www.youtube.com/watch?v=a1Mz5hKwK94

https://www.theverge.com/2021/8/24/22639356/onlyfans-ceo-tim-stokely-sexually-explicit-content-ban-banks

Tyga Quits Only Fans and Starts his own 

https://www.forbes.com/sites/abigailfreeman/2021/08/20/tyga-deletes-onlyfans-account-to-launch-competitor-myystar/?sh=68c9f3af2376&utm_campaign=socialflowForbesMainTwitter&utm_source=ForbesMainTwitter&utm_medium=social

Olympics - 16:17

Olympians gaining huge social followings after Olympcis

https://shop-eat-surf.com/2021/08/the-biggest-olympic-athlete-and-brand-social-media-winners/

Olympian sells gold medal to fund child’s surgery

https://www.usatoday.com/videos/sports/olympics/2021/08/18/polish-olympic-athlete-sells-medal-fund-young-boys-heart-surgery/8177991002/

Facebook

Transparency Reports - 25:01

https://transparency.fb.com/data/widely-viewed-content-report/

https://gizmodo.com/facebook-releases-shelved-transparency-report-on-its-mo-1847535541

Facebook is becoming a Metaverse company - 35:01

https://www.theverge.com/22588022/mark-zuckerberg-facebook-ceo-metaverse-interview

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Patrice Rene.

FOLLOW PATRICE
Instagram - @PatriceRene_ 
Twitter - @PatriceRene_

FOLLOW SPORTS MXN
https://www.sportsmxn.com/
Instagram - @SportsMxnInc

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io