My Social Life: How Content Creators Grow on YouTube & TikTok

SeanDoesMagic is back on the podcast for the third time! Sean is one of the most popular creators in the world, currently sitting at over 20 million followers on TikTok, 3.8 million subscribers on YouTube, and over 1.5 billion YouTube views!

In our latest interview with Sean (which is becoming a yearly tradition) we catch up on everything that’s happened in the last year. We dive into how Sean’s YouTube channel exploded thanks to YouTube Shorts and why he’s made the decision to stop posting shorts on his main channel and focus on long form content, passing 20M followers on TikTok and his advice for up and coming creators, the life of a TikToker living in LA and why he’s trying to crossover into traditional media.

As always, this interview with Sean was a blast and if you’re looking to learn some social media secrets from one of the top players in the game - look no further than this interview with SeanDoesMagic.

WHAT WE TALKED ABOUT
1:28 - Why Sean is no longer posting Shorts on YouTube after growing his account to 3.8M!
31:13 - The TikTok strategy of someone with 20M followers
42:56 - Why Twitch is appealing for creators
46:45 - Sean's BIG goal and crossing over into mainstream media
1:02:30 - The lifestyle of a creator with 20M subscribers
1:30:57 - Wrap up questions

FOLLOW SEAN
Random Acts of Magic 
YouTube - Sean Does Magic
TikTok - @SeanDoesMagic
Instagram - @SeanDoesMagic
Twitter - @SeanDoesMagic

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Apple Crider.

FOLLOW APPLE
https://applecrider.com/
YouTube - Apple Crider
Instagram - @AppleCriderOfficial

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Apple Crider is the co-founder of Creator’s Agency, a YouTube brand deal agency that works exclusively with personal finance YouTubers. Through this business, Apple and the other founders bring in over $100,000 a month in sponsorship for their creators.

In this interview with Apple we discuss how he works with YouTubers - some of the biggest personal finance creators on the planet, his personal finance YouTuber business, everything brand deals from why finance youtuber brand deals are more expensive than others all the way to how up and coming creators can land their own brand deal.

If you’re a fan of personal finance creators on YouTube, odds are Apple has worked with them at some point - get a peak behind the curtain of their channel with this exclusive interview!  

WHAT WE TALKED ABOUT
1:52 - Growing up in Minneapolis and getting into entrepreneurship
13:27 - Getting into personal finance and how you can too
26:01 - How Apple networked with some of the biggest financial creators in the world
45:44 - How he grew his podcast 'Young Smart Money' to a Top 100 podcast
1:01:32 - Creator's Agency, bringing in over $100K/month in brand deals for Finance Creators

FOLLOW APPLE
https://applecrider.com/
YouTube - Apple Crider
Instagram - @AppleCriderOfficial

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with pro athlete and tech founder, Nate Behar.

FOLLOW NATE
Firework - https://www.thefirework.app/
Instagram - @NateBehar11

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Nate Behar is the CEO and founder of Firework, a new app that is helping brands and athletes for dream partnerships. On top of that, Nate is a professional athlete himself, currently playing at wide receiver for the Ottawa REDBLACKS in the Canadian Football League.

In today's interview, we explore Nate's background as an athlete and how that inspired him to create Firework, the process of building a business as a solo founder while simultaneously playing professional football, how athlete brand deals used to work and how Firework is changing that, and so much more!

WHAT WE TALKED ABOUT
1:52 - Nate's football background
27:01 - Deciding to building a solution for influencer marketing with athletes
36:13 -  Building the team and marketplace, fundraising
48:51 - Rebranding the business
55:05 - Marketing and growing the app
1:05:05 - Balancing everything

FOLLOW NATE
Firework - https://www.thefirework.app/
Instagram - @NateBehar11

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Ish Verduzco.

FOLLOW ISH
Open Sea - IV3
Twitter - @IshVerduzco
Instagram - @IshVerduzco
Book - How Successful People Get Ish Done

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Ish Verduzco is the author of “How Successful People Get Ish Done”, Director of Marketing at Crave It (prev. Snapchat and LinkedIn) and now he’s trying to flip $25k into $500k using NFTs in 6 months.

In our interview with Ish we dive into the process of self-publishing his book and how he’s using that framework to make money with NFTs. We dive deep into Ish’s approach to buying NFTs, what he looks for in a project, how close he is to achieving his goals and more!

Please note: This podcast is not investment advice, it is for entertainment and investment purposes only.

WHAT WE TALKED ABOUT
1:30 - Ish's upbringing in LA and how to not let your zip code define you
15:34 - Touring the US as a DJ
24:01 - Writing his book
34:10 - NFTs
56:10 - Set bigger goals!  

FOLLOW ISH
Open Sea - IV3
Twitter - @IshVerduzco
Instagram - @IshVerduzco
Book - How Successful People Get Ish Done

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The Social Report is a monthly podcast where we discuss some of the most interesting social media and influencer marketing news from the last 30 days.

Today on the podcast we discuss:

YouTube gets into Live Selling (0:38)
https://blog.google/products/ads-commerce/live-shopping-update/
https://www.socialmediatoday.com/news/youtube-launches-new-live-shopping-events-new-updates-for-ctv-campaigns/608504/

Spotter is buying up popular YouTuber back catalogues (13:23)
https://www.fastcompany.com/90679677/spotter-pays-youtubers-like-mrbeast-for-old-videos-so-they-can-more-better-ones

Rapid fire stories (PayPal buying LinkedIn (25:08)
https://www.bloomberg.com/news/articles/2021-10-20/paypal-said-to-explore-purchase-of-social-media-firm-pinterest
https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse
https://www.ibc.org/news/facebook-to-create-10000-metaverse-jobs-in-the-eu/8023.article#:~:text=Facebook%20is%20planning%20to%20create,same%20physical%20space%20as%20them.

Surf hits 10,000 users! (34:23)
https://joinsurf.com

If you’re looking for the latest YouTube news this is the place for you!

Recorded on October 21st, 2021.

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud