My Social Life: How Content Creators Grow on YouTube & TikTok

Brandon Kokes had no intention of being a TikToker, but when he bought his Tesla and his first video went viral he went all in and was able to grow his TikTok to over 2 million followers!

In our exclusive interview with Brandon we dive into how he grew on TikTok, what most people get wrong about TikTok, advice for aspiring TikTokers and so much more!

If you've ever wanted to learn how to grow on TikTok then this podcast is for you!

WHAT WE TALKED ABOUT
0:00 - Intro
0:55 - Getting his Tesla
7:02 - Getting traction on TikTok
16:42 - Brandon’s TikTok process
33:35 - What Brandon looks for to know a video is going to go viral
36:20 - Brandon’s strategy on other social channels
43:07 - Building community on TikTok
47:06 - Advice for aspiring TikTokers
52:52 - Wrap up questions

FOLLOW BRANDON
TikTok - @Tesla.Flex
Instagram - @Tesla.Flexx
https://www.instagram.com/tesla.flexx/

FOLLOW JACOB
TikTok - @TheJacobKelly
Instagram - @TheJacobKelly
https://www.jacobkelly.ca/

FOLLOW MY SOCIAL LIFE
Join the Discord: https://discord.gg/dYwXnJsd
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Rob Lawless
FOLLOW ROB
Instagram - @Robs10kFriends - https://www.instagram.com/robs10kfriends/
TikTok - @Robs10kFriends - https://www.tiktok.com/@robs10kfriends?lang=en
Patreon - https://www.patreon.com/robs10kfriends
https://www.robs10kfriends.com/

FOLLOW JACOB
TikTok - @TheJacobKelly
Instagram - @TheJacobKelly
https://www.jacobkelly.ca/

FOLLOW MY SOCIAL LIFE
Join the Discord: https://discord.gg/dYwXnJsd
https://mysociallifepodcast.com

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Rob Lawless, or better known as Robs10kFriends on Instagram is on a mission to meet 10,000 strangers, one hour at a time and turn those strangers into friends. That sounds pretty crazy in its own right but you know what’s even crazier? Meeting strangers is Rob’s full time job! Some people say Rob quit 6 figure job to do this full time but it was actually after getting laid off when the startup he worked for got acquired, did he decide to go full time with his passion and start meeting people all day, everyday. Fast forward six years later and Rob hasn’t looked back! He’s gone from boring corporate job to doing his passion full time!

WHAT WE TALKED ABOUT
0:00 - Intro
1:48 - How and why Rob started meeting 10,000 strangers
12:51 - Taking the jump and meeting people full time
22:46 - Overcoming doubt when on an untraditional path
30:36 - How Rob has made it financially viable to do this full time
58:11 - Lessons Learned Talking to almost 5,000 strangers so far

FOLLOW ROB
Instagram - @Robs10kFriends - https://www.instagram.com/robs10kfriends/
TikTok - @Robs10kFriends - https://www.tiktok.com/@robs10kfriends?lang=en
Patreon - https://www.patreon.com/robs10kfriends
https://www.robs10kfriends.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Over these last few weeks I've been working with a podcast accelerator to help improve the show so there's going to be some changes happening to the show (like interviews dropping on Tuesdays now). I just wanted to jump on here quickly and give you a heads up of some of the things we've got in the works.

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Alessandro Bogliari.

FOLLOW ALEX
Instagram - @Alexeidos 
https://theinfluencermarketingfactory.com/
Podcast - https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Alessandro Bogliari is the CEO and co-founder of The Influencer Marketing Factory, one of the top influencer agencies on the planet. They were able to grow the agency by being one of the first agencies to take TikTok and as a result have worked with the likes of Google, SONY Music, Universal Music, Warner Music Group, Bumble, Snapchat, Meta and more!

In our interview with Alessandro we dive into his approach to influencer marketing so you can level up your influencer marketing in 2022. In this episode you’ll learn:

• The first step you need to take when setting up an influencer marketing campaign
• Why Alessandro doesn’t believe micro influencers are better than macro influencers
• The type of content that performs best for influencer campaigns
• Alessandro’s predictions for the future of influencer marketing
• And more!

TIME CODES
1:26 - Growing up as an entrepreneur in Italy
17:18 - Getting into influencer marketing and deciding to start his own influencer marketing agency
39:49 - Walking through the influencer marketing process
1:02:02 - The future of influencer marketing
1:15:03 - Reflection and wrap up questions

FOLLOW ALEX
Instagram - @Alexeidos 
https://theinfluencermarketingfactory.com/
Podcast - https://podcasts.apple.com/us/podcast/the-influencer-marketing-factory-podcast/id1587732837

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Adam Faris.

FOLLOW ADAM
@AdamPFaris
@LaunchMode
@MansionTok

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Adam Faris is building Dapper Life, a modern day media company on TikTok spanning across multiple accounts in the luxury lifestyle niche.

Adam recently joined My Social Life for an exclusive interview to breakdown how he got into TikTok, why he decided to not only grow one TikTok but several, the inner workings of the company as well as their plans to expand beyond TikTok.

You might be thinking this sounds ridiculous - building a business on TikTok but in just over a year Adam has already worked with the likes of Sports Illustrated, Bleacher Report, Overtime, Omaze, and more!

You can listen to part one of our interview with Adam where we dive into the importance of student entrepreneurship and how he founded a $40M startup in college here: https://youtu.be/Ipnx0b_Erw8

WHAT WE TALKED ABOUT
1:45 - Growing up in Oregon
7:39 - Attending University of Oregon and starting Duck Ventures and Oregon Block Chain
18:31 - Co-founding two businesses in college (one is currently valued at $40M!)
34:50 - Blowing up on TikTok
42:18 - Creating and growing two more TikTok accounts (the birth of his media company)
59:15 - Handling growth on social media
1:19:14 - Wrap up questions

FOLLOW ADAM
@AdamPFaris
@LaunchMode
@MansionTok

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

This week on The Social Report we discuss Twitter's new approach to innovation? This conversation was spurred on by Twitter's recent acquisition of Threader which it will be rolling into it's Twitter Blue which offers tons of new features for Twitter users. What lies in store for Twitter in 2022 and beyond? Tune into this month's rendition of The Social Report!

Here's everything we covered in this month's episode:

0:00 - Intro

0:39 - Twitter’s new approach to innovation?

https://techcrunch.com/2021/11/15/twitter-acquires-threader-an-app-that-compiles-and-shares-threads/

https://blog.twitter.com/en_us/topics/product/2021/watch--chat--shop--live-shopping-on-twitter

12:53 -NFL Issuing NFTs

https://www.benzinga.com/markets/cryptocurrency/21/11/24238768/nfl-quietly-launches-nfts-with-ticketmaster-what-investors-and-collectors-should-know

23:58 - Buying billboards in the Metaverse

https://www.linkedin.com/posts/admixplay_metaverse-somniumspace-nft-activity-6868507767565561856-cyEc  

https://somniumspace.com/

33:47 - YouTube Removing Dislikes

https://www.socialmediatoday.com/news/youtubes-announces-removal-of-video-dislike-counts-in-order-to-limit-downv/609846/

39:46 - BookTok

https://newsroom.tiktok.com/en-us/tiktok-made-me-read-it-booktok

44:08 - Instagram’s New Collab Feature

https://later.com/blog/instagram-collabs

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with SeanDoesMagic.

FOLLOW SEAN
Random Acts of Magic 
YouTube - Sean Does Magic
TikTok - @SeanDoesMagic
Instagram - @SeanDoesMagic
Twitter - @SeanDoesMagic

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io