My Social Life: How Content Creators Grow on YouTube & TikTok

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Kaiwan Shaban.

FOLLOW KAIWAN
Open Sea - Kaiwan
Instagram - @ItsKaiwan
YouTube - Kaiwan Shaban

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Kaiwan Shaban is an NFT artist known for his 3D digital art.  

What started as a passion for photography, evolved into a fascination for videography and has now morphed into an obsession for 3D art - it's plain and simple that Kaiwan Shaban is created to create.

In this exclusive hour long interview Kaiwan discusses his early days as a creative growing up in Kurdistan Region, Iraq and how he first discovered the power of making money online.

Today, Kaiwan resides in Warsaw, Poland studying film while working on his digital art and NFTs. Kaiwan explains who he got into NFTs, his process for selling NFTs, as well as his creative process when working on his art.

Shop Kaiwan’s Pyramids Collection: https://opensea.io/collection/pyramidsbykaiwan

WHAT WE TALKED ABOUT
1:46 - Growing up in Akre, Kurdistan Region, Iraq and getting into photography
22:48 - Moving to Poland to study film
26:22 - Getting into digital art and NFTs
39:51 - Kaiwan’s creative style
53:07 - Wrap up questions

FOLLOW KAIWAN
Open Sea - Kaiwan
Instagram - @ItsKaiwan
YouTube - Kaiwan Shaban

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with  Tiagz.

Fun fact, Tiagz asked me to put one of his songs in my vlog back in 2017. You can watch it here: https://www.youtube.com/watch?v=KSC6MExqtmk

FOLLOW TIAGZ
Stream “I Just Wanna Dance”
TikTok - @IAmTiagz
Instagram - @IAmTiagz

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Tiagz is behind some of the most popular TikTok songs including:
-My Heart Went Oops
-They Call Me Tiago
-Muffins in the Freezer
-Float on the Sound
-And more!

In this exclusive interview, Jacob sits down with the popular artist in his hometown of Ottawa to discuss his rise on TikTok. From the early days in his parent’s basement making music, to posting over 700 videos with no results to Charlie D’Amelio using his song and the crazy sequence of events that changed his life.

We dive into what the scene in LA is like for an emerging and the first ever live show Tiagz performed at… a packed festival in Utah!

This interview gives you a true look into the mind of Tiagz and the commitment and dedication he showed to his craft. He’s grinded his ass off to get here and earned his success.  

Fun fact, Tiagz asked me to put one of his songs in my vlog back in 2017. You can watch it here: https://www.youtube.com/watch?v=KSC6MExqtmk

WHAT WE TALKED ABOUT  
2:01 - Tiagz childhood,  
12:24 - Wanting to become a dancer full time
17:40 - Getting into music
33:40 - Meme music
37:33 - Blowing up on TikTok
59:26 - Focusing on his image as a musician and his goal of being one of the biggest entertainers in the universe
1:10:48 - Dealing with haters
1:17:48 - What it’s like in LA and his first live performance ever
1:35:51 - Wrap up questions

FOLLOW TIAGZ
Stream “I Just Wanna Dance”
TikTok - @IAmTiagz
Instagram - @IAmTiagz

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with  Tom Boyd.

FOLLOW TOM
Instagram - @BonusFootage
Podcast - Creators Are Brands
TikTok - @BonusFootage

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Tom Boyd is passionate about creators and the creator economy. Tom started his career as the right hand man to Asher Roth and was there through the height of Asher's fame, when he got signed by Scooter Braun, when I Love College was poppin', and when Asher went on tour across the country and the world. Through his adventures with Asher he has rubbed shoulders with some of the music industry's elite like Justin Bieber, Taylor Swift, Kid Cudi, Pharrell, and more!

Today, Tom is no longer in the music but he has set his sights on the creator economy. He's on a mission to help creators become better creators by taking the lessons he learned in the music industry and making them accessible to creators of all shapes and sizes. 

In today's podcast we discuss the early days of Tom's journey in the music industry and how the lessons he learned can help creators who are early in their journey's today.

WHAT WE TALKED ABOUT
2:35 - Growing up in West Chester, Pennsylvania
9:07 - College and meeting Asher Roth
24:29 - Creators are brands… and everyone has the ability to become a creator
47:48 - Getting a call from Scooter Braun
59:41 - Overcoming doubters and “hiking your own hike”

FOLLOW TOM
Instagram - @BonusFootage
Podcast - Creators Are Brands
TikTok - @BonusFootage

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The Social Report is a monthly bonus episode in conjunction with Trufan where we sit and discuss some of the most interesting stories in social media and culture from the last 30 days.

Recorded September 30th, 2021

WHAT WE TALKED ABOUT

• Twitter Tip Jar: https://www.engadget.com/twitter-opens-tipping-in-bitcoin-170017891.html
• TikTok Expands Its Shopping Features: https://tldrmarketing.com/social-media/tiktok-shopping-expands-with-more-partnerships-live-shopping-new-ads-and-more/
• Google Changes Advertising Distribution: https://www.adexchanger.com/online-advertising/goodbye-last-click-attribution-google-ads-changes-default-to-data-modeling/
• Facebook’s ROAS Is Broken: https://elumynt.com/facebook-roas/
• The Dark Side of the D'Amelio's: https://www.youtube.com/watch?v=7PIlp-FSN5I
• Henieken’s Spending Tons of Advertising Their Non Alcoholic Beer: https://adage.com/creativity/work/heineken-now-you-can/968191?utm_source=morning_brew

FOLLOW JACOB
https://www.jacobkelly.ca/
Twitter - @TheJacobKelly
Instagram - @TheJacobKelly
YouTube - Jacob Kelly

FOLLOW SCOTT
Instagram - @Scott_Berty
LinkedIn - Scott Berty

FOLLOW KAREN
LinkedIn - Karen OBrien
Twitter - @BondJaneBond

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Joe Santagato.

Get Joe’s new party game, “Pay the Price”: https://paythepricegame.com/

FOLLOW JOE
Instagram - @JoeSantagato
Podcast - The Basement Yard 

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

Today on the podcast we are joined by Joe Santagato. Joe is the host of the popular podcast The Basement Yard, OG YouTuber, and entrepreneur.

In this interview with Joe we discuss his early days on YouTube, why he started making content, the job he got that allowed him to keep making content, how his account blew up thanks to videos like Idiots of the Internet and People of Walmart, and so much more.

Joe’s YouTube account has over 2.4 million subscribers but he hasn’t posted on it in over a month! Why? We explore what led to him stopping his channel despite its success, the dangers of social media and some of Joe’s plans for the future.

Get Joe’s new party game, “Pay the Price”: https://paythepricegame.com/

WHAT WE TALKED ABOUT
1:47 - Growing up in Astoria
14:23 - Starting on YouTube and how Joe ended up in a collab channel
32:21 - Dropping out of college
40:33 - Working at Elite Daily
54:49 - Going full time
1:07:31 - Stopping YouTube
1:15:52 - Building an authentic community
1:29:47 - Wrap up questions

FOLLOW JOE
Instagram - @JoeSantagato
Podcast - The Basement Yard 

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with YouTuber and entrepreneur ItsYeBoi (Sean Callaghan).

FOLLOW ITSYEBOI  
Instagram - @ItsYeBoi
https://linktr.ee/itsyeboi

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io