My Social Life: How Content Creators Grow on YouTube & TikTok

Patrice Rene is trying to do something not many Canadians have done… play in the NFL.

He’s one of the few NCAA college football players from Canada. After playing for the University of North Carolina he has recently transferred to Rutgers and will be playing for the Scarlet Knights for his final college season before making the jump to the pros. He’s already been drafted in the 2021 CFL in the third round by the Winnipeg Blue Bombers and is a 2022 NFL Draft Prospect.

Patrice was born in Port Au Prince, Haiti and moved to Ottawa when he was two. He’s doing his best to put his city on the map through his play on the field and his business endeavors off it. He recently started a sports agency for Canadian athletes, ‘Sports Mxn’ with his best friends back in Ottawa.

WHAT WE TALKED ABOUT
2:10 - Growing up in Ottawa and falling in love with football
11:19 - The importance of family in Patrice’s life
15:12 - The football scene in Ottawa
23:38 - Moving away from Ottawa to go play high school football in Virginia and getting recruited
36:53 - Playing for UNC and tearing his ACL in his senior season
55:24 - Coming back from injury and playing his last season at UNC
58:38 - Transferring to Rutgers
1:07:37 - The day to day life of a NCAA Division 1 football player
1:12:47 - NIL from a student athletes perspective and the sports agency Patrice has started with his friends

FOLLOW PATRICE
Instagram - @PatriceRene_ 
Twitter - @PatriceRene_

FOLLOW SPORTS MXN
https://www.sportsmxn.com/
Instagram - @SportsMxnInc

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Mario Alonzo-Debout.

FOLLOW MARIO
Instagram - @MarioDesBois
Maya’s Santuary - @sanctmayas

FOLLOW RDB
https://rdb.agency/
https://themajoroak.com/
Instagram - @RDB.Agency

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Today on the podcast we are fortunate to be joined by Mario Alonzo-Debout to discuss why your business needs to find its purpose.

Mario is the CEO, Creative Director and Founder of RDB | Robin Des Bois, an award winning international marketing agency centered around helping businesses find their purpose.

We dive into the story of RDB and learn how they've been building with purpose from day 1, why having purpose is important in business, how purpose starts with leadership, how to get employees to buy in to your purpose, and so much more!

If you've been wondering why your brand needs a purpose, this is the podcast for you.

WHAT WE TALKED ABOUT
1:33 - Growing up in Vienna
11:36 - Mario’s days in a band called “DoublePunkt!” and music’s connections to the advertising world
23:45 - Starting RDB
40:21 - Establishing RDB’s purpose and culture
1:11:53 - Expanding into the US right before COVID
1:22:06 - Work Life balance in Austria vs. USA
1:26:50 Wrap up questions

FOLLOW MARIO
Instagram - @MarioDesBois
Maya’s Santuary - @sanctmayas

FOLLOW RDB
https://rdb.agency/
https://themajoroak.com/
Instagram - @RDB.Agency

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Chris Stokel-Walker.

Chris's new book, TikTok Boom, which chronicles TikTok's rise is available now and you can get your copy of the book here.

FOLLOW CHRIS
Twitter - @Stokel

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

How did TikTok become popular? We try to answer that question in this week's podcast with the author of the TikTok Boom, Chris Stokel-Walker.

Chris joins us to discuss the story of TikTok, what made TikTok successful, TikTok vs. YouTube, TikTok vs. Vine, plans for the future and so much more.

Chris is a freelance journalist based in the UK and has had his work featured in places like The Times, Bloomberg, WIRED, BBC and more. His new book, TikTok Boom, which chronicles TikTok's rise is available now and you can get your copy of the book here.

WHAT WE TALKED ABOUT
2:40 - Chris’s background
13:30 - Getting into journalism
24:28 - Learn by doing
37:05 - Being a freelance journalist today
42:03 - Why Chris wrote a book on TikTok
56:31 - TikTok’s early growth  and success with a younger demographic
1:11:20 - How will TikTok continue to innovate without losing its uniqueness

FOLLOW CHRIS
Twitter - @Stokel

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Travis Chappell.

FOLLOW TRAVIS
https://travischappell.com/
https://guestio.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Today on the podcast we are joined by Travis Chappell and he teaches you why you need to invest in yourself and think long term.

This self-development podcast is going to help you change your mindset when it comes to money, show you the value of long term thinking, and explain why you need to think long term.

Travis Chappell was raised in a religious community and went on to grow one of the top 200 podcasts on the planet and grown a network along the way. In this podcast about life lessons Travis has learned you're going to come away with a whole new mindset when it comes to money, value, and mindset.

WHAT WE TALKED ABOUT
2:06 - Growing up in a religious community and making the decision to leave and do door to door sales
17:08 - Getting into personal development and investing in masterminds
30:11 - Starting his podcast and monetizing it
40:53 - Mindset
51:27 - Wrap up questions

FOLLOW TRAVIS
https://travischappell.com/
https://guestio.com/

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o

The Social Report is a monthly episode in conjunction with Trufan where we sit down and discuss some of the most interesting social media marketing news from the last 30 days.

0:36 - Instagram’s coming for TikTok and TikTok’s coming for gaming

TikTok Gamers Hub - https://twitter.com/MattNavarra/status/1412150111803674626?utm_campaign=Geekout%20Newsletter&utm_medium=email&utm_source=Revue%20newsletter

ByteDance also acquired some gaming companies earlier this year

https://www.reuters.com/article/us-bytedance-videogames-mooton-idUSKBN2BE0ES

https://kr-asia.com/bytedance-acquires-c4-games-challenging-tencent-overseas

Adam Moserri Video on TikTok focusing on Video: https://www.instagram.com/p/CQwNfFBJr5A/

Interesting article by Ben Thompson around video always being in the cards for IG: https://stratechery.com/2021/instagrams-evolution/

11:52 - The Olympics and Social Media

IG Content 👇

This post of his medal had over 72k comments and 1.5M likes https://www.instagram.com/p/CR1AABuhy_G/

This post got over 3.9M likes and 123k comments... I think she's gained close to 2-3M followers in the last couple weeks, maybe more. Pretty insane.

https://www.instagram.com/p/CRyd9cRNpTa/

More Olympics links:

https://qz.com/2014649/olympics-2021-faces-no-shortage-of-sponsors-despite-covid-19/

https://www.usatoday.com/story/sports/olympics/2021/07/22/2021-olympics-expect-protests-aplenty-athletes-tokyo/8052323002/

https://olympics.com/athlete365/games-time/ioc-social-and-digital-media-guidelines/

https://www.socialmediatoday.com/news/twitter-outlines-its-olympic-tie-in-tools-provides-tips-for-brand-campaign/603755/

23:20 - TikTok’s New Ad Feature (Spark Ads)

https://www.businessinsider.com/influencer-marketer-spark-ads-cheaper-than-standard-tiktok-ads-conversions-2021-7#

32:20 - Quick stories, Twitter Deleting Fleets, Vimeo Partnering with TikTok

Fleets: https://www.forbes.com/sites/carlieporterfield/2021/07/14/twitter-pulls-the-plug-on-fleets-feature-after-less-than-a-year/?sh=72033ea15515

TikTok x Vimeo: https://www.prnewswire.com/news-releases/vimeo-and-tiktok-partner-to-drive-small-business-success-with-video-ads-301335879.html

FOLLOW JACOB

https://www.jacobkelly.ca/

Twitter - @TheJacobKelly - https://twitter.com/thejacobkelly

Instagram - @TheJacobKelly - https://www.instagram.com/thejacobkelly/

YouTube - Jacob Kelly - https://www.youtube.com/channel/UCgZxuMnpZ8W47ckjcAoMwWw

FOLLOW SCOTT

Instagram - @Scott_Berty - https://instagram.com/scott_berty?igshid=1n9kml8hshwu

LinkedIn - Scott Berty - https://www.linkedin.com/in/scottberty

FOLLOW KAREN

LinkedIn - Karen OBrien - https://www.linkedin.com/in/karenobrien/

Twitter - @BondJaneBond - https://twitter.com/bondjanebond

FOLLOW MY SOCIAL LIFE

https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN

https://www.trufan.io

Instagram - @Trufan.io - https://www.instagram.com/trufan.io/

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud

Takeaways is a weekly bonus episode where Jacob sits down and discusses his takeaways from the week's interview. Today he discusses his conversation with Parker Heuser.

FOLLOW PARKER
YouTube - High on Life
Instagram - @ParkerHeuser

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

Today on the podcast we are lucky enough to hear the story of High on Life as told by the co-founder of High on Life Parker Heuser.

High on Life’s story is a fascinating one about three friends from Vancouver who after going viral with their video “How To Dance When You’re High on Life” set out on a long term travel trip with a camera in hand, and come home with millions of stories and hours of footage. 

If you’re a fan and have always wondered about the story behind High on Life this is the most comprehensive interview about the group's beginning. Also, if you’ve been wondering what happened to High on Life Parker details the current state of High on Life today and what you can expect from the future.

WHAT WE TALKED ABOUT
2:09 - Growing up in Richmond, BC and the origins of High on Life
26:46 - The first trip as High on Life, 7 months around the south east east Asian “circuit” and Europe
45:15 - Back home broke and in debt
51:19 - Networking with other full time content creators + starting to work with brands
1:05:19 - Focusing on channel growth and building community
1:18:18 - Getting into the online course space
1:25:30 - Ryker and Alexey’s legacy 
1:39:38 - Wrap up questions

FOLLOW PARKER
YouTube - High on Life
Instagram - @ParkerHeuser

FOLLOW JACOB
https://www.jacobkelly.ca/
YouTube - Jacob Kelly
Instagram - @TheJacobKelly

FOLLOW MY SOCIAL LIFE
https://www.jacobkelly.ca/mysociallife

FOLLOW TRUFAN
https://www.trufan.io
Instagram - @Trufan.io

MUSIC

• Song: Tough Love - Joakim Karud
• https://soundcloud.com/joakimkarud
• https://www.facebook.com/joakimkarudmusic
• https://www.youtube.com/user/JoakimKarud
• Music from Soundcloud
• Music provided by RFM:
• https://youtu.be/jaoStyAQN4o