My Social Life: How Content Creators Grow on YouTube & TikTok

In today's takeaways episode I talk some of the key points from my conversation with YOW City Style. The main focus of this episode is the value Katie brought when it comes to working with brands.

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@YOWCityStyle

@TheJacobKelly

Katie Hession, better known as @YOWCityStyle online showcases all of the gems in the city of Ottawa. She’s currently sitting at 19K on Instagram in our conversation today we talk all things Instagram.

In this episode you’ll learn how Katie got an all expenses paid trip to Tel Aviv when she only had 2,000 followers, how the name YOW City Style came to be, best practices for companies to reach out to influencers, why being a local, micro-influencer can be beneficial to you landing brand deals, and more!

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Some key points and takeaways from my conversation with @ABitofMomsense.

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Today’s guest is Rebecca Stanisic the creator of the blog A Little Bit of Momsense (@BitofMomsense). Rebecca has been blogging and been on social media for around nine years. She is the most experienced guest in the world of social and offers a unique perspective from any guest on the podcast to date.

From her blog Rebecca has earned appearances on TV, multiple brand deals, trips to various conferences as a speaker ans she now freelances and helps small businesses with their social media. She offers the perspective of a micro-influencer but also as a social media consultant.

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The takeaways series is when I sit down solo and discuss some of the key points or takeaways (hence the name) of my most recent episode. Today I discuss promoting your content, reaching out to brands and more as inspired by my conversation with @sherifshaker_.

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If you wish to follow me you can find me on Instagram and Twitter at @TheJacobKelly.

Sherif Shaker (@sherifshaker_) is a photographer and videographer studying in Ottawa, Canada but is originally from Cairo, Egypt.

Sherif first began making videos when he went home and wanted to show all of his Canadian friends the beauty in his home country of Egypt. Sherif quickly found a knack for videography and was receiving positive feedback online. He then put his money where his mouth is and promoted his own work. He has since had videos with 100,000+ views on Instagram.

In our conversation we’ll talk how he grew his following to over 25,000, what it was like to have a video go viral and receive over 100K+ viewsm the difference between followers in Egypt and Canada, his plans to make travel a big part of his future and more.

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Just me and you discussing the key takeaways from the most recent episode of the podcast. Today I discuss:

-The importance of your network

-Being you

-Photoshoots

-Jason being Elijah Woods x Jamie Fine's personal designer and why I feel like I didn't ask him about that enough.

Jason Estefanous (jasonestefanous) is a man of many things, he is a social media coordinator for the government of Canada, a brand ambassador for many brands including Members Only, an Event Promoter who has a reputation for throwing some of Ottawa’s most fun parties, and he is also the personal stylist for rising music duo Elijah Woods x Jamie Fine.

In our conversation today we talk how he became a person stylist for two popular artists, how he landed his first brand deal at only 2,000 followers, how he grew his page to over 10,000 followers, why he doesn’t care about his follower ratio, the importance of your network and so much more!

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Me discussing the most recent episode of the podcast featuring Nicholas Marengere. Let me know what you think!

If you want to follow me on Instagram and Twitter you can at @TheJacobKelly

Nicholas Marengere (@HeyThisIsNick) is a digital marketer and entrepreneur. He is the founder of multiple business including LeapUX (https://leapux.com/) and Flipped (https://www.flipped.ca/). Nick has also grown his Instagram to over 11,000 followers.

In our conversation today we’ll discuss why in 2018-19 you still need a website, how to rank on both Google and Instagram. As a web developer Nick has a deeper understanding of what the developers of Instagram were doing when they built the app and he offers a unique perspective on how to please the algorithm. Nick also speaks to the importance of hustle and not contemplating on the best way to do something but to just put it out there and iteratively improve it.

Lastly we’ll also talk what it’s like to have started multiple businesses, some crazy travel stories and maybe even a little bit on rapper conspiracy series. Do you know who killed Tupac?

Be sure to leave us a rating and review and screenshot this episode and post to your Instagram Story and tag @MySocialPod for a feature!