With over 850 million monthly active users, Snapchat offers access to a broad audience of potential customers in the Gen Z and millennial markets. Yet it remains relatively "untapped" by many brands and creators, especially compared to larger mainstream platforms such as Instagram, TikTok, and YouTube.

In this episode, I sit down with Hope Georgiou, CEO and founder of HG Media Group, a company specializing in Snapchat campaign development and execution, to discuss these opportunities. Hope has several years of experience working in the Snapchat platform, and her clients have included Toyota, Lev's, Chicago Bulls, and Paramount Pictures, among others. 

We discuss how to effectively leverage the platform for audience growth, the importance of spontaneous content, and how brands can find success by being early adopters. Whether you're a podcaster, YouTuber, or an aspiring influencer, this episode provides valuable insights into making Snapchat work for you. Don't miss out on these key strategies to elevate your social media presence!

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The summer season is an excellent time for photography, but sometimes we need a little help with photo ideas. So in this episode, I share my top five sources for finding inspiration and new ideas for photography, covering landscape photography, street photography, and more. Whether you're a photography beginner or an experienced photographer, these sources of inspiration will keep you going all year round.

Thanks to Popov Leather for the opportunity to try out the Leather Notebook holder and Moleskine Notebooks. I'm loving those as an addition to my idea generation and documentation system. 

If you found this episode helpful, consider subscribing.  I share actionable tips, tools, and strategies about photography, video content creation, and social media strategy.

What's your favourite source for photography ideas?

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✨ Explore the latest social media trends to grow and monetize your brand in 2025! 📈

Thanks to Riverside.fm for sponsoring this episode. It's the tool I use for all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)

In this episode, I sit down with Stephen Jackson, Vice President of Partnerships and Creative Director at Moosylvania. Stephen shares insights from his 17+ years of industry experience, including working with high-profile brands and seeing the evolution of social media as a key marketing channel. The conversation covers practical tips for creators, from measuring ROI to creating relatable content, and highlights the role of community building in achieving success.

Tune in for actionable strategies and expert advice to elevate your content creation game!

Want to get in touch with Stephen Jackson? You can connect with him on LinkedIn
or at Moosylvania. You can also follow Moosylvania on Instagram.

If you'd like to download a free copy of the Audience Growth Accelerator niche finder tool that I mentioned in this video, you can find it here. Just enter $0 as the price, and you can download it at no cost. You can also check out Episode 24 with Tiago Faria for more information on defining your customer avatar.

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

Discover the secrets of a luxury brand videographer with Christian Schu!

Thanks to Riverside.fm for sponsoring this episode. I use it to record all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you make a purchase using this link.)

Christian Schu is a videographer with over a decade of experience working with luxury brands and creating award-winning videos. He's created video content for the Mallorca Open (Women's Tennis Association), Bang & Olufsen, Tobias Beck, Naim, and the Sherton Grand (Hotel Dubai), and he's won awards at the Los Angles Film Awards, the Las Vegas Movie Awards, and the Paris Film Festival. 

In this episode, Christian shares how he transitioned from being an insurance broker to luxury brand videographer. He provides insights into building strong client relationships, the importance of storytelling in video creation, and overcoming challenges in filming high-quality content. 

Aspiring videographers and creators can learn valuable tips on growing their own content businesses. Tune in for an inspiring conversation filled with practical advice.

If you'd like to get in touch with Christian Schu, you can connect with him via his website.  

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

What if the key to being a successful content creator wasn't more time but a better strategy?

Thanks to Riverside.fm for sponsoring this episode. I use this software for recording all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out here. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)

In this episode, we go behind the scenes to a week in my life as a part-time content creator, breaking down the strategies and best practices I've developed over the years that allow me to produce this podcast and publish content across multiple social media channels.  

As an added challenge, I set myself the goal of recording most of the footage for this long-form video in the same week as I would produce and publish three short-form videos, share my usual photo content, and engage with my audience through replies and comments - all while maintaining my busy schedule as a full-time academic administrator. 

This setup allowed me to demonstrate some of my best tips around content planning, workflow, and strategy, along with the tools and resources I'm leveraging to make everything work for me most efficiently and effectively.  

Other Episode Links

I also want to thank Popov Leather for allowing me to try one of their belts for this video. I really like it. If you want to get one, check out their website.

Metricool, All-in-One Social Media Management Tool.
Ginger Starr Borden, Instagram Stories templates, check Link-in-bio. 

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

Having a merch store is cool! Having one that gets traffic and sales is even cooler.

Thanks to Riverside.fm for sponsoring this episode. It's the software I use for recording all my podcast interviews, and you can try it out with a 15% discount using the code MyTogBlog. Check it out using this link. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)

In this episode, Grace Clemens provides a digital marketing audit for my podcast merch store. Grace is a marketing professional with over 13 years of experience leading growth initiatives across various sectors, including managing digital strategies for projects such as the $100 million XPrize for Carbon Removal. 

She is currently the Founder and CEO of SCC Marketing, specializing in digital marketing audits that help eCommerce brands increase revenue and generate meaningful customer engagement.

If you'd like to contact Grace Clemens, check out her website or LinkedIn.

Other Episode Links:
Please note that some of the links shared below are affiliate links. That means if you purchase through these links, I or my guest will receive a commission.

Vexels Membership, My Teepublic Store, and Fiverr. 

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

Want to take better travel photos? 📷

Thanks to Riverside for sponsoring this episode. It's the software I use for recording all my podcast interviews, and you can try it out here with a 15% discount using the code MyTogBlog. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)

In this episode, I interview Ralph Velasco, a professional travel photographer and tour organizer. We discuss Ralph's journey into travel photography, his favorite travel destinations, tips for taking better photos, and how to be a more mindful traveler. Ralph also shares his insights on balancing multiple business ventures and the future of travel photography in the age of AI.

Video Links
Our Sponsor, Riverside.
Ralph's channel, The Continental Drifter.
Ralph's book, The Intentional and Mindful Traveller.
My Gear Recommendations.

*As noted, some links in this episode are affiliate links, meaning I earn a commission if you purchase through any of these links.

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

What are the keys to mastering video production in the "Age of Artificial Intelligence (AI)"?

Thanks to Riversidefm for sponsoring this episode. Try it out via this link with a 15% discount using the code MyTogBlog. (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)

In this episode, I interview Jonathan Hayes, an award-winning video producer and Executive Video Director at Ammunition, founded by CEO Jemery Heilpern.

We discuss:

• Jonathan's journey in video content creation, 
• the importance of mentors and relationships, and
• the challenges of running a production company.

We also delve into how Jonathan is leveraging AI technology to enhance creativity and streamline workflow, emphasizing the necessity of human input and ethical considerations. What comes through clearly is that while AI technology offers fresh opportunities for many creators, how AI is leveraged will determine the long-term viability of their approaches. 

The conversation provides valuable insights for aspiring video creators and editors on building a successful career in today's competitive media landscape.

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

Here's a scary statistic: most podcasts won't make it past episode 10.

Thanks to Riverside.fm for sponsoring this episode. I used it to put together this episode using a multi-camera approach, which provides viewers with a more dynamic visual experience.

You can try it out with a 15% discount using the code MyTogBlog via this link. (Note: This is an affiliate link, which means I earn a commission if you purchase using this link).

Podcasting offers an excellent opportunity to establish credibility and forge a genuine connection with your audience as a content creator. However, it also can be one of the most challenging platforms for generating organic traffic and building momentum.

So, after over two years and 25+ episodes, I'm sharing my best insights across the four critical pillars of a successful podcast. I hope these tips can empower you as a content creator and help you navigate the challenges of podcasting so your show can survive and thrive in 2025 and beyond.  

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.

Would you like to earn your first $1 as an affiliate marketer?

Thanks to Riverside.fm for sponsoring this episode. This is my "go-to" tool for recording and editing video and audio podcast interviews. Try it out with a 15% discount using the code MyTogBlog.  Check it out here.  (Note: This is an affiliate link, which means I would earn a commission if you purchase using this link.)

In this episode, I talk with Ileane Smith, who has worked with major brands, gained acceptance into the Amazon Influencer Program, increased her YouTube channel to over 12K subscribers, and accumulated over 15K followers on the X App - and did it all while being a part-time content creator.

We discuss the differences between the Amazon Influencer program and the Amazon Associate program, the comparative benefits of the influencer and associates programs, and the various tools and platforms that content creators can use to monetize their channels.

We also unveil a new marketing strategy that can help small channels create their first affiliate revenue stream.

Other topics include balancing a full-time job with an influencer career, the pros and cons of affiliate marketing versus creating digital products, and some of our favorite social media platforms and features.

Realistically, affiliate marketing probably won't result in "retirement money" unless you can consistently scale your lead generation out to the 50-100K+ views territory. However, even with a small channel or social media profile, you can start generating income via Amazon and other affiliate channels. This can help offset the costs of your content creation hobby, side hustle, or business. And if you can then add some sponsorships to that, you can also get free stuff from brands and increase revenue a bit more.  With some consistent effort, that, I think, is within reach. 

Episode Links
Please note that some of the links shared here are affiliate links. That means if you purchase through these links, I or my guest will receive a commission.

If you'd like to learn more about Ileane's content and offers, see her
YouTube Channel and Amazon storefront.

If you found this helpful, drop me a like & consider subscribing!

We can also keep in touch via my Newsletter, where I share insider information and offers (e.g., how to sign up for Benable with my invite link).

Thanks for listening! Ready to build a creator system that works around real life? Join the Creator Systems Newsletter for actionable prompts, small challenges, and ready-to-use resources to help you turn ideas into meaningful progress.

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Have a question, comment, or episode idea? I’d love to hear from you. Connect with me on LinkedIn or through the Contact Us page. You can also explore creator merch and resources in the shop.