Ever wondered how some of us ended up in healthcare marketing and advertising? Well, this is the first in a series of podcasts looking into the journey of some of the team from NAKEDHEALTH and WE ARE THE HEALTHRIBE - starting with AMY COATS, Associate Partner and creative copywriter.

Amy chats to us about her interesting journey from studying natural science in Cambridge University, to considering a career in medicine, before moving into market research then finally into a healthcare comms agency.

Great insights for anyone looking to get into this industry or simply to reflect on the diverse backgrounds and experiences of those of us already here!

We’re back with another NAKED VOICE Podcast; this time on a deeply personal topic.

IVF can be an extremely sensitive and difficult subject to talk about, despite the fact that, in the UK alone, around 53,000 patients underwent

We recently sat down with Sarah Vine to hear her challenging IVF journey. As a scientist, Sarah turned her experience and insights into practical resources that are helping others worldwide. Our discussion covers:

This week’s very special guest is no other than Sam Teale of Sam Teale Productions who made the biggest Christmas ad of 2022!

Sam and his team made ‘Go Kart’ the alternative John Lewis Christmas advert based on the premise of ‘Christmas should be made not bought.’

This fabulous film, made quickly by a small, young team out of Yorkshire, quickly eclipsed the original John Lewis ad, achieving millions of views on social media and getting lots of coverage by the BBC and other mainstream media.

Sam is one of the most energetic and enthusiastic guests we have had on and talks openly about this famous film, his company’s set up and aspirations for the future. If you’re one of the few people not to have seen the film, you should definitely check it out here https://www.youtube.com/watch?v=V_KjgSyGhzQ&t=3s   – and have a listen to this episode of NAKEDVOICE; follow our LinkedIn page to get regular updates too.

Happy new year one and all!

We kick off 2023 with a very special episode of the NAKED VOICE – exploring social media in healthcare. We’re super excited to joined by Lindi from Explode – they’re experts in all aspects of social media. In this episode, we discuss a number of hot topics in detail, including:

Explode are also partners in the We Are The Healthtribe  https://health-tribe.com/ - a real network where the client, not the agency, is at heart of the purpose!

This episode of the NAKEDVOICE features brothers in arms – Laurie and Francis Castelli who talk to us about all things production!

Both brothers began their careers in leading advertising agencies, before making the move into film and photography production and direction.

With decades of experience producing and directing huge global shoots for the likes of Ridley Scott and Becks beer, Francis and Laurie talk about the importance of the big idea, the 3 things that are critical to the success of any shoot, agile ways of working and much more!

In this episode of the NAKED VOICE, we spoke to our very special guest and fellow partner from WE ARE THE HEALTHTRIBE Arjen Van Willigenburg of Terminal 4 Communications.

With an impressive medical and scientific background as a trained psychologist and psychopharmacologist,  Arjen began his communications career client-side, at large pharma companies.

Subsequently, he set up T4 Communications, out of the Netherlands, back in 2008  - now a leading, global medical education agency that develops regulatory documents, scientific publications and broad medical communications across all categories of healthcare.

Listen to Arjen talk about his experiences being client side and his recent agency thoughts and aspirations for the future, as part of WE ARE THE HEALTHTRIBE.

In the third episode featuring WE ARE THE HEALTHTRIBE members, we were delighted to speak to Ram Patel, founder of Brainsell. 

Ram set up Brainsell over 20 years ago to do primary qualitative and quantitative market research within healthcare. With a passion for innovation and technology, Brainsell was one of the very first market research agencies to utilise online testing and continually seeks to use the best of modern technologies. 

Ram spoke to us about his story, the future of market research and why he was excited to join WE ARE THE HEALTHTRIBE.

In the second of our WE ARE THE HEALTHTRIBE podcasts, tribe member Paul Townley-Jones chats to us about his journey from market research to setting up PAPARICO - a digital marketing agency powered by AI.

Paul talks about how AI is, and can, be used in marketing, as well as his experiences with global networks and his vision for WE ARE THE HEALTHTRIBE.

With the recent launch of WE ARE THE HEALTHTRIBE - a new, radically different global healthcare communications network - we took some time to explain why and how this network came into existence. 

Eric Berkeley, who previously ran the global healthcare network for Omnicom, joined us too and shared his experiences from the old model that helped to shape WE ARE THE HEALTHTRIBE, which now consists of more than 12 different independent agencies globally - and growing! 

Our discussion included:

 - What we learnt from our experiences at traditional global holding-company networks

 - How WE ARE THE HEALTHTRIBE will challenge this model and the benefits to clients 

More tribe members will be joining the NAKEDVOICE podcast over coming weeks to explain their part in this revolutionary new network and the specific skills they bring to the tribe. 

Menopause Thinking

For this topical and very educational podcast we were joined by Professor Pauline Maki, Professor of Psychiatry, Psychology and Obstetrics & Gynecology at the University of Illinois, Chicago.

Professor Maki explains what menopause is, the typical symptoms and why this happens, before focusing in on her own particular field of interest: the cognitive impact of menopause. She also touches on some simple advise tips for women going through menopause.