NAKED VOICE

In this week’s episode, we talk to Vinny Mesolella, Associate Director, HCP and Digital Marketing for Mayne Pharma, based in North Carolina.

We chat to Vinny about his fascinating journey from graduating in journalism and being interested in pursuing a career in creative writing to leaving journalism after an internship at The Boston Global and joining a small independent advertising agency, working on fmcg accounts like Subway. Vin them moved to NYC to another independent agency, working on luxury brands like Diesel and Tag Heuer  - during the early days of the digital and social revolution.

From here, Vin joined the IPG network and eventually ended up working with big pharma clients including Bayer, Novartis and Gilead.

Following the pandemic, Vinny moved back to North Carolina and subsequently joined the female health division of Mayne Pharma.

 Listen to Vin chat to us about:

- His move from fmcg into pharma and how like many people this is sometimes an accidental transition

- How pharma compares to fmcg work

- Best and worse aspects of agency and client life

- What surprised him the most making the move from agency to client side

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In this week’s episode, the NKD crew chat candidly about the things they do to switch off from what can be quite a stressful day-job, or things they do that helps flex the creative muscles and help with the day-job.

Extracurricular activities include reading up on history and politics, music, men’s health and comedy.

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Amazed at how the right piece of music can enhance or even transform a piece of film?

Ever wondered about the process? What comes first? Do the composers sit in front of the storyboard or the early film rushes? How long does the process take?

About a year ago, NAKEDHEALTH was asked to develop a film for one of our clients - to show their commitment to late-stage blood cancer. After excellent collaboration between agency, client, director/producer and, critically, music composer, the film was released and shortlisted at this year's PM Society Awards. The bespoke music created for what was essentially a silent movie, really brough the film to life and added so much emotion. So, this week we chat to the composer Felix Ratigan, of TJF Productions as well as Laurie Castelli, the film director and founder of Castelli & Co Productions. Listen to the process we went through - from supplying a known reference song to capture the pace and emotion, to how we ended up with the final composition, which is truly one of the best pieces of composed music we have used in a film.

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As a global agency the NKD crew spend - and have spent over their long careers - a lot of time travelling. 

 So, bit of a different episode this week. We talk about some of the best and worst places we have visited with work - and some of the most memorable experiencestoo. 

 If this episode doesn't give you any ideas for your next holiday, it may just raise a smile or two - and remind us all how fortunate we are getting to see so much of the world with work. 

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

For this episode we were joined by the inimitable Eric Berkeley and we discuss how independent agencies now stack up against the large holding-company network.

There are probably few people more qualified than Eric, who was at the huge network Omnicom for many decades and operationally ran their healthcare, to discuss this hot topic.

Can independents truly challenge the older network model? What is it like working in an independent vs the network model? Do clients genuinely need offices in50+ locations to do global work properly? What are the pros and cons for clients with both models?

A must-listen episode for anyone thinking of joining or moving within a network agency and for any clients considering both models for their business.

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For this latest episode of the NAKEDVOICE, Shaheed Peera joined us to talk about everything AWARDS!

Not only has Shaheed been a former President of Cannes Lions Health & Wellness, he set up his very own Creative Floor Healthcare Awards show, over a decade ago – now an established and well-regarded show, that also donates a proportion of profits towards a Diversity and Talent Fund.   

As well as talking about the increasing value and importance of creative awards for clients, we chatted about experiences, good and bad from the judging room – with top tips about how to put a good entry together and which out of the increasing number of awards are worth entering.

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In this episode we discuss the similarities and differences between consumer and pharma advertising.

We are joined by two esteemed guests with many years’ experiencing working on some of the biggest consumer brands: Damon Hutson-Flynn and Laurie Castelli

How do these two worlds compare?

What great consumer and healthcare campaigns are worth mentioning?

Is it easier to get great ideas through in consumer world vs pharma? Is there more focus on USPs in pharma vs consumer?

We discuss everything from marmite, Smash, Nescafe to Becks beer and blood cancer.

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In this intriguingly entitled episode, we introduce two new important members of WE ARE THE HEALTHTRIBE, Asad Ali and Megha Sethi, based in NJ, USA.

As well as talking about their vast experience in the industry, Asad and Megha, talk about what drew them to 'THE TRIBE', their role and ...electric jet skis!

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