In this episode of the NAKED VOICE, we spoke to our very special guest and fellow partner from WE ARE THE HEALTHTRIBE Arjen Van Willigenburg of Terminal 4 Communications.

With an impressive medical and scientific background as a trained psychologist and psychopharmacologist,  Arjen began his communications career client-side, at large pharma companies.

Subsequently, he set up T4 Communications, out of the Netherlands, back in 2008  - now a leading, global medical education agency that develops regulatory documents, scientific publications and broad medical communications across all categories of healthcare.

Listen to Arjen talk about his experiences being client side and his recent agency thoughts and aspirations for the future, as part of WE ARE THE HEALTHTRIBE.

Hosted on Acast. See acast.com/privacy for more information.

In the third episode featuring WE ARE THE HEALTHTRIBE members, we were delighted to speak to Ram Patel, founder of Brainsell. 

Ram set up Brainsell over 20 years ago to do primary qualitative and quantitative market research within healthcare. With a passion for innovation and technology, Brainsell was one of the very first market research agencies to utilise online testing and continually seeks to use the best of modern technologies. 

Ram spoke to us about his story, the future of market research and why he was excited to join WE ARE THE HEALTHTRIBE.

Hosted on Acast. See acast.com/privacy for more information.

In the second of our WE ARE THE HEALTHTRIBE podcasts, tribe member Paul Townley-Jones chats to us about his journey from market research to setting up PAPARICO - a digital marketing agency powered by AI.

Paul talks about how AI is, and can, be used in marketing, as well as his experiences with global networks and his vision for WE ARE THE HEALTHTRIBE.

Hosted on Acast. See acast.com/privacy for more information.

With the recent launch of WE ARE THE HEALTHTRIBE - a new, radically different global healthcare communications network - we took some time to explain why and how this network came into existence. 

Eric Berkeley, who previously ran the global healthcare network for Omnicom, joined us too and shared his experiences from the old model that helped to shape WE ARE THE HEALTHTRIBE, which now consists of more than 12 different independent agencies globally - and growing! 

Our discussion included:

 - What we learnt from our experiences at traditional global holding-company networks

 - How WE ARE THE HEALTHTRIBE will challenge this model and the benefits to clients 

More tribe members will be joining the NAKEDVOICE podcast over coming weeks to explain their part in this revolutionary new network and the specific skills they bring to the tribe. 

Hosted on Acast. See acast.com/privacy for more information.

Menopause Thinking

For this topical and very educational podcast we were joined by Professor Pauline Maki, Professor of Psychiatry, Psychology and Obstetrics & Gynecology at the University of Illinois, Chicago.

Professor Maki explains what menopause is, the typical symptoms and why this happens, before focusing in on her own particular field of interest: the cognitive impact of menopause. She also touches on some simple advise tips for women going through menopause.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Does marketing medical devices differ from mainstream pharma and if so how?

The NAKEDVOICE Podcasts are back after a short break and in this new episode we are joined by our friends from the US:  Liz Patterson and Katherine Wiseman from HighPoint Experience  - global experts in marketing medical devices, diagnostics and health technologies.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Well, the cat is out of the bag, it’s time for our big reveal!

As NAKEDHEALTH nears its fourth year in business, we talk about our revolutionary and controversial new approach to leadership and ways of working.

This podcast may shock, surprise and bemuse many listeners - but it will be certainly remembered and talked about. You may never view a strategic or creative workshop the same again!

Hear us discuss our views and ideas on:

• Just  how layer-less we can get with our working lives?
• Are we on the cusp of a new cultural movement?
• Gratuitous gimmick or great leveller that will transform the journey towards truly great ideas?

We know you are going to have strong views on this one and we’d love to hear them here...

Hosted on Acast. See acast.com/privacy for more information.

We were joined by two very special guests, Maren Von Platen, an experienced marketeer with prior procurement experience at Bayer Global and Philipp Schuster, Agency & Marketing Partnerships Lead for Consumer Health at Bayer Global.

With these two highly-experienced experts, we talk openly and candidly about many aspects of the pitching process:

• Is it fair?
• Is there a better pitch process?
• Do clients appreciate the time and cost that goes into an agency pitch?
• Should agencies be remunerated for pitches?
• What’s your strangest pitch experience?

Hosted on Acast. See acast.com/privacy for more information.