NAKED VOICE

This week it's the turn of our friend from the North: Paul Hughes.

Paul chats about his geographical and professional transition from Liverpool to the dizzy heights of NAKEDHEALTH towers.

Paul was the first in his family to go to University and subsequently did a D.Phil in organo-metallic chemistry - before bursting, like an exothermic reaction, onto the healthcare communications industry.

Fascinating and funny - have a listen!

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In the latest episode Paul Hughes turns the spotlight on another member of the Naked Health team, Russell Kirk. We’ll ask about his journey to NAKEDHEALTH, his experience as an Art and Creative Director in both the large networks and smaller agencies within the Pharmaceutical advertising industry; the pros, cons and where the future lies for the industry.

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In our latest episode of this series charting the team's journey to NAKEDHEALTH, we talk to Max Jackson about his very atypical journey - from studying marine biology to becoming an officer in the navy, going client side as a medical rep then running some of the biggest agency networks in the industry. 

As a former CEO at Publicis and WPP, we talk about the importance of that role - setting the tone for, and leading, a large organisation.

Max talks about the vision when we set up NAKEDHEALTH and our aspirations for the future.

A fascinating journey that's useful for those entering the industry or for those of us, pausing for a moment and reflecting on our industry. 

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In another episode in this series, we talk to one of the NAKEDHEALTH Founding Partners, Lee Williams, about his journey to NAKEDHEALTH.

Before setting up NAKEDHEALTH with Max and Raj, Lee began his post-graduation career in pharmacy manufacturing and research neurogenetics in Queen Square, London. After initially aiming to make the leap into mainstream consumer advertising, as a copywriter, Lee then discovered this now less hidden world of healthcare advertising - and the rest is history!

Check out Lee's journey, from the Rhondda valleys to some of London's biggest agencies and then co-founding his own - which may be interesting for those considering a move into the agency world or for those of you reflecting on how on earth you ended up in this industry we love!

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In this episode of the NAKED VOICE, we speak to Steve Robins, CEO and founder of SPARK Healthcare. SPARK operates at the intersection of industry, patient advocacy and the HCP community – helping solve public health challenges, hand in hand with industry. Steve talks about his experiences in the traditional agency network model and why he wanted to be part of WE ARE THE HEALTHTRIBE.

Steve also discusses some of the cool things SPARK Healthcare has developed like the Beacon Learning platform – a proprietary solution that uses “gamification” to inject entertainment into the learning process for clinicians and patients alike as well as CF R.I.S.E. – a program delivered at point of care that helps cystic fibrosis patients to seamlessly transition from paediatric to adult care – and how such campaigns can help improve the overall quality of patient care and education.

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In another episode in this series, we talk to one of the NAKEDHEALTH Founding Partners, Raj Jangra, about his journey to NAKEDHEALTH.

Raj studied at Surrey and Sussex Universities covering interests in biochemistry and genetics before making his way to London (like Dick Whittington!) where he discovered the hidden world of agencies. He worked across medical education, patient comms and advertising before some in-house time at Novartis Global which was followed by setting up NAKEDHEALTH with Lee and Max.

Check out Raj's journey - which may be interesting for those considering a move into the agency world or for those of you reflecting on how on earth you ended up in this industry we love!

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Ever wondered how some of us ended up in healthcare marketing and advertising? Well, this is the first in a series of podcasts looking into the journey of some of the team from NAKEDHEALTH and WE ARE THE HEALTHRIBE - starting with AMY COATS, Associate Partner and creative copywriter.

Amy chats to us about her interesting journey from studying natural science in Cambridge University, to considering a career in medicine, before moving into market research then finally into a healthcare comms agency.

Great insights for anyone looking to get into this industry or simply to reflect on the diverse backgrounds and experiences of those of us already here!

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We’re back with another NAKED VOICE Podcast; this time on a deeply personal topic.

IVF can be an extremely sensitive and difficult subject to talk about, despite the fact that, in the UK alone, around 53,000 patients underwentIVF in 2019. [1] 

We recently sat down with Sarah Vine to hear her challenging IVF journey. As a scientist, Sarah turned her experience and insights into practical resources that are helping others worldwide. Our discussion covers:

•  The misconceptions surrounding IVF
• The impact of IVF; practically, physically and emotionally
• Managing IVF while working full time
• How Sarah's resources really get to the heart of the matter

Sarah can be found on Instagram (@living_ivf), TikTok(@livingivf) and Twitter (@livingivf) and her resources can be found here;Two Week Wait: https://amzn.to/3ypJzn4 andLiving IVF: https://amzn.to/3ak2gQW.

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This week’s very special guest is no other than Sam Teale of Sam Teale Productions who made the biggest Christmas ad of 2022!

Sam and his team made ‘Go Kart’ the alternative John Lewis Christmas advert based on the premise of ‘Christmas should be made not bought.’

This fabulous film, made quickly by a small, young team out of Yorkshire, quickly eclipsed the original John Lewis ad, achieving millions of views on social media and getting lots of coverage by the BBC and other mainstream media.

Sam is one of the most energetic and enthusiastic guests we have had on and talks openly about this famous film, his company’s set up and aspirations for the future. If you’re one of the few people not to have seen the film, you should definitely check it out here https://www.youtube.com/watch?v=V_KjgSyGhzQ&t=3s   – and have a listen to this episode of NAKEDVOICE; follow our LinkedIn page to get regular updates too.

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Happy new year one and all!

We kick off 2023 with a very special episode of the NAKED VOICE – exploring social media in healthcare. We’re super excited to joined by Lindi from Explode – they’re experts in all aspects of social media. In this episode, we discuss a number of hot topics in detail, including:

• Is social really a viable option in a regulated healthcare space?
• How and when should social be considered in the marketing mix?
• How do we selected the best social platform for a given objective?
• How can clients build a social team?

Explode are also partners in the We Are The Healthtribe  https://health-tribe.com/ - a real network where the client, not the agency, is at heart of the purpose!

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