“You could have the best product, book, service, whatever it is, but if you don't talk about it or anything, how will people know to buy it?”

Are you tired of obsessing over LinkedIn impressions and likes? In this episode of Startups in Stilettos, hosts Ingrid Zapata Read and Carlyn Bushman sit down with Natasha Walstra, founder of NearPoint Strategies and a social selling coach, to discuss why real business growth happens off the platform.

Natasha shares how she transformed LinkedIn from a corporate networking tool into a powerful lead generation engine without resorting to spammy tactics. She breaks down the marketing psychology behind high-converting personal brands and explains why engagement metrics don’t always equal revenue. You’ll learn how to craft a content strategy that attracts ideal clients, nurture genuine relationships, and ultimately convert followers into paying customers, without sounding salesy.

What We Talked About:

How Natasha Found Her Passion [2:55]

How Natasha Finds Her Self-Confidence [10:45]

Why is Personal Branding So Important? [18:51]

Approach LinkedIn Like You Approach Real Life [28:25]

Connect with Natasha:

Natasha Walstra on LinkedIn

nearpointstrategies.com

@nearpoint.strategies on Instagram

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