In this episode, Justin interviews the owners of Branford CrossFit, South Madison CrossFit and founders of the wider NATION Athletics, Craig Kenney and Aj Alessi. They discuss the business side of owning multiple CrossFit affiliates and the community that keeps NATION Athletics invigorated and innovative during the COVID-19 pandemic.

Craig is a 3x CrossFit Games athlete (individual and team) and Aj is the head coach of the lacrosse team at Notre Dame West Haven, where he has received numerous coaching accolades. They can be reached at:

NATION Athletics
FaceBook
Branford CrossFit
South Madison CrossFit
Instagram
@branford_crossfit
@s_madisoncrossfit

Episode Summary

• 0-2:00 Promos & Sponsors
• 3:00 Membership
• 4:25 How did you retain members when the pandemic first hit?
• 7:30 Increased Options 
• 8:45 Smaller Groups for effective coaching
• 10:45 Was there an adjustment in pricing during the pandemic?
• 12:20 What are the current restrictions for gyms in Connecticut?
• 15:45 Gym-Wide & Personal Responsibility 
• 18:00 Be Selfless
• 19:20 What are other services being offered to innovate in the “new normal”?
• 27:35 After Re-Opening, Be wise!
• 29:38 Quality, not quantity 
• 30:30 Class Considerations (Timing, Size & “Feel”)
• 33:00 It’s About Community 

Sponsors
Consistency Breeds Growth
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Genopalate (United States Only)
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Xendurance-Shop Through This Link!!
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DadBod Fitness Online Programming

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