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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Catherine Schenquerman to discuss the challenges of navigating the fragmentation of brand marketing and media in today's advertising landscape. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - 

Podcast Breakdown: 

00:00 - 02:12 Meet Catherine Schenquerman
02:13 - 09:30 Creative Process & Marketing Ecosystem 
09:32 - 16:33 How the Past Informs the Future
17:30 - 31:00 Media Fragmentation & Advertising Landscape 
31:58 - 44:30 Catherine’s Career Journey 
45:00 - 48:00 Ending Remarks & Takeaways