Manufacturers today have a lot of competition. They have to market themselves strategically so that architects and designers will specify them on a project. But with the right tactics, you can stand out from other building materials brands and keep your products in the spec.

In this episode, Zach and Beth talk with Brooke Collins, the Regional Manager for the Florida division of Builders Design, about housing trends and product specifications in the building process, and how manufacturers can play a bigger role in the design decisions she makes.