By 2027, the number of names nationally available for search will drop by 38%, according to Forbes. A shifting public perception of college and post-high school plans along with a drop in the young adult population has shrunk the pool of college applicants. 

With these enrollment and search cliffs, colleges are faced with the challenge (and opportunity) of diversifying their lead generation strategies and tapping into true content personalization. Perhaps an even greater challenge is setting aside the resources needed to pursue new avenues to reach students.

In this episode, Ashley Murphy and Liz McGonigle, both former college admissions professionals who are now on our Scoir team, share valuable lessons learned about higher education budgeting as institutions pave their path forward.

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