College and Career Clarity

In this episode, Lisa and Vida discuss:

• How math contests can be a strategy for STEM-focused teens providing an edge with college applications and other opportunities. 
• Enhancing problem-solving and critical thinking skills through math contests.
• How to get involved in math competitions, how contests work, and the best ways to prepare.
• What you and your teen need to know about test prep, expectations, and acceleration.

Key Takeaways: 

• Sports are excellent, but they are not the only competition available to your teen. Participating in mathematics competitions, science olympiads, essay contests, or other academic competitions can help your teen to better understand their academic subjects.
• Due to high school grade inflation, external measures are often a better assessment of your student’s academic achievement.  
• Finding AMC math test locations can be difficult, but the test is open to anyone to try. 
• Academically talented students attend both state schools and elective colleges.

“I like it a lot because it does double duty. It helps them demonstrate their skills while they're in high school and get into the colleges that they want to get into. But then further, it helps them succeed once they get there.” – Vida John

About Vida John: Vida John is an expert on math competitions for students of all ages. A graduate of Stanford University School of Engineering, after working in technical fields and at start-ups, she retired to homeschool her daughters with an emphasis on rigorous academic instruction. With both kids attending Stanford, she returned to teaching students who are studying math at Art of Problem Solving and preparing them for math contests.  

Episode References:

American Mathematics Competition: https://maa.org/student-programs/amc/ 
Math Kangaroo: https://mathkangaroo.org/mks/ 
American Regions Math League: https://arml3.com/ 
The Art of Problem Solving: https://artofproblemsolving.com/ 
AIME: https://artofproblemsolving.com/wiki/index.php/American_Invitational_Mathematics_Examination 
#098 How Your Teen Can Benefit from an Honors College with Sylvia Borgo
#142 SAT, ACT, and Test-Optional Admissions: What Parents Need to Know with David Blobaum

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 

flourishcoachingco.com/video 

Connect with Vida:

Website: https://mathproblemsolvingskills.wordpress.com/ 

LinkedIn: https://www.linkedin.com/in/vidajohn/ 

YouTube: https://www.youtube.com/@mathproblemsolvingskills 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa discusses:

• The ideal time to start career development with your student and why it’s a lifelong process starting in the early years.
• The powerful ways early self-awareness will benefit your student. 
• Strategies for overcoming common obstacles for your teen to move forward in confidence.
• Free resources that are available to support your teen's career advising before making critical decisions about their future. 
• How the Birkman® assessment and Launch Career Clarity® provide a structured roadmap for success  

Key Takeaways: 

• Students will be in school approximately 16,000 hours from Kindergarten to Senior Year. On average, they will work 82,000 if they work after graduation until age 65 making career alignment critical to thrive in life
• It is never too late to work on career development and advising, but there is an ideal time to start. 
• Starting early is for the best.; If your teen has already hit Sophomore year, it is go time!
• Instead of looking at your teen as difficult or unmotivated, step back and ask if they are overwhelmed and need more support. 
• Your teen would likely rather hear advice from someone other than you, such as a coach, teacher, or mentor.
• There are a lot of misconceptions and job fields that teens are unaware of, so it is important to research and explore. 

“Career development is not a one-and-done. It's really important that we take two views of this. It's a long game - a marathon, not a sprint. But more importantly, that we start early, even in middle school, ninth grade, actually even younger.” – Lisa Marker Robbins

Episode References:

• Is it the right time for College Major and Career Planning? https://flourishcoachingco.com/quiz 
• Bureau of Labor & Statistics Student Resources: https://bls.gov/k12/ 

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 

flourishcoachingco.com/video 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and Lauren discuss:

• Different legal field career paths beyond litigation and the courtroom.
• What a day in the office of a non-litigating lawyer looks like.
• Essential skills and qualities needed for success and enjoyment as an attorney.
• Valuable advice for high school students and those in college contemplating a legal career. 

Key Takeaways: 

• In any area of law, reading and writing will be a constant throughout the work. 
• Your teen must have a STEM or engineering background to be a patent attorney.
• Lawyers can choose the areas they practice that match their strengths. Not all family law is divorce law; if high-emotion conflict is not your teen’s strength, they can choose to practice law and avoid litigation.
• Being a lawyer often requires a lot of sitting, focusing, reading, writing, and critical thought. If your teen is high energy, they will need to learn to manage that.
• There are internships and jobs that students as young as high school can do at the courts or in law firms to help them decide if the law is a good fit while building their resume. 

“Anyone who's interested in a career in the law, just know you can do it. It is challenging, but you can do it. You can get through it, and there are some really wonderful career opportunities on the other side of law school.” – Lauren McClain

About Lauren McClain: Attorney Lauren McClain focuses her legal practice on adoption law, third-party reproduction law, and Guardian Ad Litem representations. She is a distinguished member of the prestigious Academy of Adoption and Assisted Reproduction Attorneys. Lauren McClain earned her Juris Doctorate (JD) from Indiana University College of Law, Bloomington, IN in 2005. She also graduated magna cum lade degree from Purdue University in 2002. She is a biological and adoptive mother and enjoys spending her free time with her husband and four daughters.

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 

flourishcoachingco.com/video 

Connect with Lauren:

Website: https://laurenmcclainlaw.com/ 

LinkedIn: https://www.linkedin.com/in/lauren-mcclain-5247185/ 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and Michelle discuss:

• The real reasons behind student procrastination. 
• Discovering which of the three types of procrastinators your teen is.
• Practical strategies to help your teen overcome procrastination hurdles. 
• How to differentiate feelings from facts to accomplish important tasks on time.

Key Takeaways: 

• Procrastination is often not from a place of laziness. It is often a form of avoidance of a negative mood, particularly ones associated with a task.
• Behaviors that are rewarded tend to be repeated.
• It is better to be proactive in catching and mitigating procrastination behaviors as early as possible. Procrastination has a snowball effect that will worsen things when the stakes are high.
• If you don’t understand why your student is procrastinating, it can be difficult to know which strategies to best help them overcome it. 

 
“When you're feeling better because you're avoiding a task, you are more likely to continue to avoid the task which can lead to chronic procrastination.” – Michelle McAnaney

About Michelle McAnaney: Michelle McAnaney is the founder of The College Spy, a full-service independent educational consulting firm that assists students and families across the US and internationally with the college selection and application process. Prior to founding The College Spy, Michelle was a school counselor and educator for more than 15 years, including serving as the Director of Guidance at two high schools, an adjunct college professor, and a GED tutor. Michelle holds a master’s degree in school counseling and a bachelor’s degree in human development. She completed UC Irvine’s certificate program in educational consulting and is an MBTI (Myers-Briggs Type Indicator) Certified Practitioner and an NLP (Neuro-Linguistic Programming) Master Practitioner. Michelle visits many colleges each year so that she has first-hand knowledge of the colleges and universities her clients will be considering. 

Episode References:
College Planning Timeline https://flourishcoachingco.com/timeline 
#040 Building Motivation & Stress Tolerance for Happy Teens https://www.flourishcoachingco.com/040 
#023 College Visit Tips from the College Spy https://www.flourishcoachingco.com/podcast/23-college-visit-tips-from-the-college-spy/ 

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 
flourishcoachingco.com/video 

Connect with Michelle:
Twitter: https://x.com/thecollegespy 
Instagram: https://www.instagram.com/thecollegespy/ 
Facebook: https://www.facebook.com/thecollegespy/ 
Website: https://thecollegespy.com/ 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa, Jeff, and Jennie discuss:

• The different types of early college applications and what they each mean.
• Navigation strategies and deadlines for early applications.
• Which students will benefit from early applications, and which might not.
• What the data really says about early application acceptance rates.

Key Takeaways:

• Because Early Decision (ED1 and ED2) is a binding contract that the student, parent, and high school counselor sign stating the student will enroll if admitted, only one early decision application can be submitted.
• Most colleges do not give an admission advantage for early action.
• Single Choice Early Action and Restricted Early Action are two names for the same thing. Read the fine print carefully as the rules vary greatly by school.
• Just because ED is available does not mean it is the right decision for everyone. If your teen isn’t in love with a school or is relying on financial aid, it is likely not the right choice. 

“The data is not the reason why you should make your decision about where to apply ED. There are a number of reasons that I think are more important. Particularly, is this a school that you love more than any other school on your list?” – Jeff Levy

About Jeff: Jeff, an educational consultant since 2007 in Los Angeles, works with students worldwide. With over 20 years in the film and TV industry, he brings unique insights into creative and professional success. He's visited 300+ colleges, ensuring thorough knowledge of programs and campuses before making recommendations.

About Jennie: Jennie, a Certified Educational Planner, holds degrees from Northfield Mount Hermon School, Skidmore College, and Framingham State, with additional certification from UC Irvine. Active in her professional associations, she's visited over 500 schools to understand their cultures. Jennie compiles critical admission and financial aid resources and presents them globally, co-founding a virtual roundtable for new consultants to help others reach their full potential.

Episode References:
Early and Regular Decision Acceptance Rates: https://lookerstudio.google.com/u/0/reporting/60d2d60b-ce9c-400d-84e6-2f8576af18fd/page/p_92z1mm9d7c?s=oCkDSl5aSI8
#123 College Institutional Priorities: Understanding Who Gets In with Aly Beaumont

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret).
flourishcoachingco.com/video

Connect with Jeff & Jennie:
Website: bigjeducationalconsulting.com

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and Phil discuss:

• Understanding the unique options available to students of military academies.
• The diverse majors and career paths that are offered through the service academies.
• Career paths, both military and civilian, for military academy graduates.
• Early preparation for success at military service academies. 

Key Takeaways: 

• If your student is smart, athletic, and/or interested in leadership, keeping their mind open to military service academies or the ROTC can give them more options.
• Military officers are essentially the managerial layer of the military as an organization. About 15% of personnel fall into this category.
• While military service academies may seem like the right financial fit, there are more requirements to get in, and there is a five-year commitment upon graduation. 
• The Naval Academy and Air Force Academy are very tech and STEM-focused. The Merchant Marine and Coast Guard academies are more certification-focused. However, these are not the only majors available. 
• Military service academies are not an automatic road to front-line heavy combat.
• Your student should understand the opportunity costs for attending the academies. They should understand and ask themselves: if you don't get the community that you want, are you going to be okay with it?

 
“There are almost infinite options to be ‘away from combat’ if that's what they want to do. If you're a SEAL or you're a Marine or an Army infantry officer, you're electing to do that, you're not being forced to do that.” – Phil Black

About Phil Black: Over the past 30 years, Phil Black has built a record of unique accomplishments including: Div I college athlete, Navy SEAL Officer, Goldman Sachs Investment Banker, bootstrap entrepreneur, 2X Shark Tank contestant, firefighter, husband, and father of four sons. He earned a Bachelor's Degree from Yale University and an MBA from Harvard Business School. 

Over the past 12 years, Phil has helped hundreds of students get into service academies, ROTC programs, and highly-selective traditional colleges. He has two sons who attend Yale on Navy ROTC scholarships, one son at the Naval Academy, and one son still in high school.

Episode References:
Westpoint Academy: westpoint.edu/academics/majors-and-minors
US Air Force Academy: academyadmissions.com/why/majors
US Naval Academy: usna.edu/Academics/Majors-and-Courses/index.php
US Merchant Marine Academy: usmma.edu/academics
US Coast Guard Academy: uscga.edu/academics/majors 

#070 Military Service Academies with Lisa Rielage
#091 How ROTC Programs Train Future Officers & Help Pay For College with Lisa Rielage 

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 
flourishcoachingco.com/video 

Connect with Phil:
Website: servewellacademy.com 
Instagram: instagram.com/servewell_academy 
YouTube: youtube.com/channel/UCnhprNormPGjq6vRzvmpL4g 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and Beth discuss:

• Update on the recent delays in the 2024 FAFSA financial aid application.
• Navigating the college funding process more efficiently without being dependent on FAFSA outcomes. 
• How to navigate financial aid filing deadlines for high school seniors and returning college students. 
• Strategies to reverse engineer college affordability and align your teen’s college choices with your family’s financial realities. 

Key Takeaways: 

• There are excellent reasons to complete both the FAFSA and the CSS Profile, regardless of your income. 
• Schools evaluate households not only for need-based financial aid but also for merit-based financial aid and admission. 
• Filling out the FAFSA and CSS Profile does not mean your student is required to use the student loans for which they qualify. 
• The CSS Profile is more in-depth than the FAFSA. Filling out the CSS Profile in mid-October will prepare your family for FAFSA completion in mid-December.
• When you complete financial aid applications between 10 and 45 days after they open, you’ll be near the front of the line for awards. 
• The CSS Profile gives families with multiple students in college more financial options than the FAFSA does with the recent FAFSA changes. 

 
“If you're waiting for a government form to answer [if you can go to college], that isn't a plan. You can know that well in advance of completing those forms and you should.” – Beth Walker

Episode References: 
FAFSA Site: https://studentaid.gov/apply-for-aid/fafsa/filling-out
CSS Profile Site: https://cssprofile.collegeboard.org/

About Beth Walker: Beth V. Walker is an openly obsessed, chronically consumed, notable nerd, regarding all things college. She routinely reduces families' out-of-pocket college expenses, saving them 25% - 50% on the cost of college. 

Having spent 25 years as a wealth advisor, Beth understands the cash flow intensity of the college years, the impact paying for higher education has on current lifestyle and future retirement, and the challenges families face before, during, and after campus drop off. Beth has written two books – Never Pay Retail for College (2017) and Buying College Better (2024) and has created the MAGIC Method for giving families complete confidence in their choice of school.

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 
flourishcoachingco.com/video 

Connect with Beth:
Website: https://centerforcollegesolutions.com/ 
Book: https://www.amazon.com/Buying-College-Better-Complete-Confidence/dp/B0D3BF2LG2/ 
Instagram: https://www.instagram.com/centerforcollegesolutions/ 
Facebook: https://www.facebook.com/centerforcollegesolutions/ 
LinkedIn: https://www.linkedin.com/company/center-for-college-solutions/ 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and David discuss:

• Understanding how colleges use ACT and SAT scores in admissions.
• Breaking down common myths about test scores and test-optional admissions.
• How grade inflation impacts your teen’s GPA and admissions chances.
• The latest policies for ACT, SAT, AP, and IB exams. 
• How much focus and time your teen should commit to test preparation. 

Key Takeaways: 

• ACT scores are at a historical low. Currently, a score of 18 is the 50th percentile.
• Test scores are more predictive of success in college than the high school grades.
• In the absence of SAT Subject Tests, and especially when a school wants to be test-flexible, they're using AP exam scores more in admissions. For example, the University of California (UC) schools call themselves ACT and SAT test-free, but they do use AP and IB exam scores in their admissions process. 
• In general, if admissions officers see an AP class on your teen’s transcript, they will want to see an AP exam score to go with it. 

 
“My best advice would be to try and learn the topics and skills that are most useful for succeeding in high school, in college, and beyond. And SAT and ACT scores are honestly a very good measure of how prepared a student is on that content.” – David Blobaum

About David Blobaum: David Blobaum is a nationally recognized expert on standardized
exams and college admissions. He is a graduate of the University of Chicago and has devoted himself to helping students reach their potential on the SAT and ACT and, more broadly, to help them succeed through education. In addition to leading Summit Prep, he is on the Board of Directors for the National Test Prep Association and serves as its Director of Outreach to help highlight how academic standards can help students, schools, and society.

Episode References:

• Common Data Set Video: https://flourishcoachingco.com/cds 
• #060 Say Goodbye to the Paper SAT Test
• #072 Summer is the Key to Academic Success with David Blobaum
• #100 Can You Really Trust What Colleges Say Matters in Admission? with Rebecca Stuart-Orlowski, David Blobaum, and Becky Priest

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret).
flourishcoachingco.com/video  

Connect with David:
Website: https://summitprep.com/
Website: https://davidblobaum.com/
Twitter: https://x.com/SummitPrep_
Instagram: https://www.instagram.com/summit_prep/
Facebook: https://www.facebook.com

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and John discuss:

• Identifying the controllables and the non-controllables during your teen’s college application process. 
• What your teen should include on the college application to ensure they are accurately representing themself.
• What should be included on your teen’s activities list in their application. 
• The accessibility of admissions representatives. 
• Tips for writing college essays. 

Key Takeaways: 

• Colleges want to know first whether your teen can handle the work once they’re on campus.
• The admissions reps look at your student’s transcript in the context of their high school - meaning what is offered, how your student challenged themself, and how they performed.
• Anything not included on the application is left up to the admissions rep to speculate as to why it was left off. Make sure to include things like family situations, jobs, and medical challenges, that would explain why your student’s grades or activities might look different than expected on the application.
• Essays should add something new to your student’s application beyond what is included in their transcript and activities list. 
• There are over 4000 schools in the US, and there is something for everyone. However, not every school is going to be the right fit for your student. Be mindful of what the right fit is for your teen, not anyone else.

 
“Don't reach out to ask anything that's easily accessible on their website. You want to be mindful of reaching out with a question where you're showing them that you put a little bit of thought into it that you, you know, research their website, perhaps you went on a tour, and you have a follow-up question.” – John Durante

About John Durante: Dr. John Durante has been an integral part of the Syosset school community since 1994, serving initially as a teacher of world languages and assistant principal before assuming the role of Principal at Syosset High School for over 14 years. Throughout his distinguished career, Dr. Durante has been honored with numerous awards, including the prestigious Best Principal on Long Island accolade from the Bethpage Federal Credit Union in 2016. He is also a recipient of the esteemed PTA Founders Day Award and Jenkins Award, reflecting his unwavering commitment to educational excellence. 

For more information about "The College Admissions Process Podcast" or to listen to the insightful episodes, please visit www.collegeadmissionstalk.com or contact Dr. John Durante at: [email protected]. 

Episode References:
#057 College Admission by Major with Andy Borst
#123 College Institutional Priorities: Understanding Who Gets In with Aly Beaumont
John’s Podcast: https://www.collegeadmissionstalk.com/ 
Start with Why by Simon Sinek: https://simonsinek.com/books/start-with-why/ 

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 
flourishcoachingco.com/video 

Connect with John:
LinkedIn: https://www.linkedin.com/in/john-durante-ed-d-248b35143/ 
Website: http://www.collegeadmissionstalk.com/ 
Email: [email protected]

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co

In this episode, Lisa and Jaime discuss:

• How to prevent unplanned future transfers for your teen.
• What a “planned transfer” is, when it might make sense, and when it won’t work.
• Common reasons why over ⅓ of undergraduate students transfer. 
• Articulation agreements between colleges that can benefit transfers. 

Key Takeaways: 

• More than ⅓ of undergraduate students transfer at some point. It should not be a hush-hush topic. Transferring is not shameful. 
• Planning to start at a community college should not be stigmatized. Amazing community colleges exist, and their successful graduates do amazing things in our communities. 
• If your student’s only reasons for transferring are social, consider other options within their current school first. Transferring will not usually solve the problem, but changing roommates or joining clubs might. 
• When applying to school, your student is not looking for a school they can get into; they are also looking for a school they can graduate from with a degree—that’s the ultimate goal. 
• Reach out to admissions offices and transfer specialists. Your student should ask questions and do their research. 

 
“If you have a student who's not really sure what they want to study, it is much cheaper to explore different options and different kinds of majors at a community college than it is to go all in at a four-year university on a major you're not sure about and then have to pivot later.” – Jaime Smith

About Jaime Smith: Jaime Smith, M.A., MS.Ed., is a Certified Educational Planner with 25 years of experience in the field of education. After many years of teaching English at the middle, high school, and college levels, Jaime turned to online education and founded a virtual K-12 supplementary education program, OnlineG3.com, where she continues to teach gifted and twice-exceptional homeschooled students. As a college advisor, Jaime specializes in transfer admissions, application essays, homeschoolers, neurodiverse learners, and other non-traditional applicants. In 2023, she completed a Post-Master's Certificate in Transfer Leadership and Practice at the University of North Georgia in collaboration with the National Institute for the Study of Transfer Students, and is a fervent advocate for transfer support. She blogs about transfer credit and admissions at https://www.transfersavvy.com and is working on her first book, a guide to college transfer, due to be published in the fall of 2025.

Episode References:
#119 How to Change Your College Major Successfully with Kaci Kortis
Transfer Savvy Resources: https://transfersavvy.com/transfer_statistics/ 

Get Lisa's Free on-demand video: How-to guide for your teen to choose the right major, college, & career...(without painting themselves into a corner, missing crucial deadlines, or risking choices you both regret). 
flourishcoachingco.com/video 

Connect with Jaime:
Instagram: https://www.instagram.com/transfersavvy 
Website: https://transfersavvy.com/ 
LinkedIn: https://www.linkedin.com/in/jaime-smith-cep/ 
Email: [email protected] 

Connect with Lisa:
Website: https://www.flourishcoachingco.com/
YouTube: https://www.youtube.com/@flourishcoachingco
Instagram: https://www.instagram.com/flourishcoachingco/
LinkedIn: https://www.linkedin.com/company/flourish-coaching-co