From embracing change in one's career to the impact of COVID on buyer-seller relationships, the B2B sales landscape is facing a new set of challenges and opportunities.   George Koehnke, President of Ascend Commercial Solutions joins host Victoria Meyer to explore the evolving dynamics of business relationships, including the shift towards customer-centricity and the value of coaching in sales leadership.

As the chemical industry continuously adapts to market dynamics, Victoria and George discuss the importance of customer centricity in B2B relationships as well as the need to align company scorecards with customer scorecards and build joint business plans for mutual success.

Killer Quote: "Success in sales and leadership development lies in coaching mentality, motivation, and bringing customer-centricity to the forefront." - George Koehnke

Join us to learn more about the following this week:

• The importance of systems and measurement in effective selling
• Why companies need to rethink sales in a post-pandemic world
• Bridging the gap between transactional sales to business development
• Developing deep relationships, engaging customers, and understanding their business strategies to create true customer centricity
• Critical focus areas for success in 2024

Whether you're navigating B2B chemical sales, seeking career advice, or looking for strategies to thrive in evolving markets, this episode provides essential insights from a seasoned industry expert. Tune in to The Chemical Show with George Koehnke for valuable lessons on driving success through customer-centric strategies and adaptable leadership in today's ever-changing business landscape.

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