Welcome back to another enlightening episode of "The Better Contractor" podcast! This week we’ll discuss propelling your business to success through business transformation, and the vital role of mentorship, innovation, and data-driven strategies that are shaping the future of the landscaping industry. We’re joined by Heather Dirksen, a seasoned professional from Canopy Service Partners. Heather's journey is as intriguing as it is diverse: from serving in the military as an air traffic controller to piloting aircraft and eventually diving into the world of contracting and tree services.

During our conversation, Heather shares insights from her extensive experiences, including living and working in various countries such as Iraq, Afghanistan, Kosovo, and Dubai. Her transition from military life to civilian contracting offers valuable lessons in adaptability and seizing opportunities.

Heather's role at Canopy Service Partners involves supporting contractors with everything from HR and payroll to marketing and operational software implementation. Through her experiences, she emphasizes the importance of leveraging data-driven decision-making and continuous improvement to drive success in the contracting industry.

Throughout the episode, Heather and our hosts explore topics such as mentorship, the value of systems and processes, and the significance of customer trust in business growth. From discussing the benefits of CRM systems to the power of 360-degree feedback, Heather's insights provide a roadmap for leaders looking to thrive in today's competitive landscape.

So whether you're a seasoned professional seeking new perspectives or a newcomer navigating the industry, tune in to "The Better Contractor" podcast for actionable advice and inspiring stories to help you excel in your journey ahead. Don't forget to connect with Heather on LinkedIn for more valuable insights and updates on her consulting ventures.

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