The Backstory

Navigating the C-Suite: Beyond "Go Back and Write About it"

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Today we have a full panel discussion with four top healthcare marketing and communications leaders discussing team dynamics and navigating the C-suite. It’s a conversation around how marketing leaders and their teams can use their seat at the table to not just be scribes for their hospital or health system but to serve as strategic leaders and advisors.

The team today includes:

  • Susan Alcorn, of counsel here at Jarrard who previously spent time as chief communications officer at Rochester Regional Health and Geisinger Health System
  • Beth Toal, vice president of communications and marketing at St. Luke's Health System in Idaho
  • Michael Knecht, chief marketing and communications officer at RWJ Barnabas Health in New Jersey
  • Gayle Sweitzer, vice president of marketing and corporate communication at the University of Kansas Hospital 

    • This conversation is a prelude to a panel discussion the group will be having on Tuesday, May 17th at the Health Care Marketing and Physician Strategy Summit (HMPS) in Salt Lake City. For more on the event, check out healthcarestrategy.com.

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    The BackstoryBy Jarrard Inc.
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