In this conversation, Adam Walter and Neil Groulx discuss the importance of niche services for Managed Service Providers (MSPs), particularly focusing on the call center industry. Neil shares his journey into this niche, highlighting the challenges and unique needs of call centers. They explore the development of custom software solutions to address these needs and the potential for expanding into other niches, such as architecture and engineering. The discussion emphasizes the value of understanding clients' pain points and positioning MSPs as partners rather than just service providers.