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Ever wondered how smaller websites manage to rank alongside industry giants without a vast backlink profile? Discover the secret sauce in this episode as I, Ed Dawson, unravel a game-changing competitor research strategy inspired by Freddie Chatt of the Summer of SEO. This episode promises to equip you with the insight to turn the tables on high-authority sites by focusing your analysis on lower authority competitors in the top 10 search results. Learn from my own journey with Broadband Code, where we stood toe-to-toe with massive players like Money Supermarket, all through smart content and strategic site structuring.

In this episode of "SEO is Not That Hard," we explore how to identify and leverage the strengths of smaller competitors who have managed to secure top rankings despite their lower domain authority. I'll share actionable tips on how to dissect their content strategies and structural elements, and translate those findings into your own SEO efforts. This isn’t just theory; it’s a proven approach that helped my company thrive against larger rivals. Join me to uncover how you can apply these insights to boost your own site's rankings and challenge the big players in your niche.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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