She was a ball kid for the Dallas Mavericks, and cut her teeth in social media at the Cowboys and ESPN. Now Neeta Sreekanth is the chief operating officer at INFLCR, where she's working with hundreds of colleges and thousands of college athletes to get smart about engaging the world at a time of increased empowerment. She talks with Jason Kelly, Mike Lynch and Michael Barr about what college sports may look like this fall, making big waves with a small following, and that Luka Doncic buzzer beater.

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