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Chapter 1: Fundamentals of Negotiation
Definition and Relevance of Negotiation
Negotiation is the process of communicating back and forth with the aim of reaching a mutual agreement. This can involve buying a house, negotiating a contract, or settling a legal dispute. Understanding negotiation is crucial because it allows individuals to advocate for their interests effectively while aiming for a fair resolution.
Key Concepts in Negotiation: BATNA, ZOPA, and Reservation Point
Knowing these concepts enables negotiators to make informed decisions and avoid bad deals.
Types of Negotiation: Distributive vs. Integrative
By The Law School of America3.1
5454 ratings
Chapter 1: Fundamentals of Negotiation
Definition and Relevance of Negotiation
Negotiation is the process of communicating back and forth with the aim of reaching a mutual agreement. This can involve buying a house, negotiating a contract, or settling a legal dispute. Understanding negotiation is crucial because it allows individuals to advocate for their interests effectively while aiming for a fair resolution.
Key Concepts in Negotiation: BATNA, ZOPA, and Reservation Point
Knowing these concepts enables negotiators to make informed decisions and avoid bad deals.
Types of Negotiation: Distributive vs. Integrative

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