Tony Evans, ex-Facebook, shares his insights and experiences on Negotiation. He learned Negotiation skills from playing Monopoly as a child and later honed them as a press buyer in the Advertising Industry. 

He emphasises the importance of preparation, selling the concept rather than just the price and focusing on long-term relationships.

He also discusses the power of pausing, understanding body language and handling difficult or aggressive people during Negotiations. 

Tony highlights the role models who have influenced his Negotiation style and the value of having a coach or mentor.

He concludes by suggesting that Negotiation is a combination of dance, selling, and debating.

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Why am I launching a podcast?

Why does Negotiation matter?

Why will this benefit you?

Fireflying is about shedding light on a challenge or situation. To help look at things from a different perspective & provide inspiration.

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James Chandler, CMO of IAB, shares his insights on Negotiation. He learned Negotiation during his formative years at Mindshare, where he had to Negotiate media prices and value.

Negotiating in the digital industry required a shift from a macho and aggressive approach to a more relationship-focused.

He emphasises the importance of preparation, learning on the job and from your failures.

Negotiating in personal life can be more challenging due to emotional investment.

He suggests using the word 'consensus' instead of 'negotiation' to emphasise the importance of finding a win-win outcome.

To find out more about future episodes or to receive Negotiation Top Tips, please sign up to my newsletter here.

For more information on who I am and the workshops that I run please visit my website here.