Bloomberg Business of Sports

NEOU: People Still Want to Work Out, Even in a Pandemic


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The home fitness market has seen a surge of growth during the pandemic, as consumers look for ways to stay fit with many gyms across the U.S. still closed. Jason, Mike and Michael check in with NEOU CEO Nate Forster to discuss how his business is filling that void by providing live streaming and on-demand fitness and wellness classes, ranging from yoga to boxing, and even classes for kids. They discuss what Peloton's done for the wellness world at large and how the future of working out is about going where the customer is, be it a boutique or a basement.

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