The 6 key success factors and actionable insights that allowed us to grow a million dollar online retailer in a single year. Part 2.

The 6 key success factors and actionable insights that allowed us to grow a million dollar Ecommerce business in a single year.

Business strategies matter, but you can't grow without the right 'growth' mindset. These Three Mental Mindsets Allowed Me to Build a Million Dollar Retailer.

Your customers are sending you signals. If you listen to them, and run tripwire marketing, you will make money. How much? In this case study, 15%. Virtually overnight.

A case study showing how to implement a great, easy customer retention program that you can use at your own retailer. Juice up the profits by segmenting your users (I explain how).

What is tripwire marketing?An introduction to the concept of tripwire marketing and why it is a great way to approach your marketing campaigns.

The prevailing means of customer segmentation and why that's basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

Easy-to-implement discount ladders from top retailers. A specific version of discount ladder: the win-back campaign. You can model this approach across abandoned cart campaigns, welcome campaigns, etc. . .

I walk you through how to set-up and run effective discount ladders. I zero in on using these ladders to create a killer eCommerce retention program in just four easy steps.

An introduction to the discount ladder method of running promotions and how it can keep your customers around longer and buying more.