What is tripwire marketing?An introduction to the concept of tripwire marketing and why it is a great way to approach your marketing campaigns.

The prevailing means of customer segmentation and why that's basically useless online. Then, I show you how you should think about segmenting your customers based on behavior.

Easy-to-implement discount ladders from top retailers. A specific version of discount ladder: the win-back campaign. You can model this approach across abandoned cart campaigns, welcome campaigns, etc. . .

I walk you through how to set-up and run effective discount ladders. I zero in on using these ladders to create a killer eCommerce retention program in just four easy steps.

An introduction to the discount ladder method of running promotions and how it can keep your customers around longer and buying more.