Nerd Marketing

In this episode (part 2), Sina and I finish counting what I consider to be the key success factors.

In this episode my business parter, Sina, and I talk about the personal factors that contributed to our success in growing our online retailer to $1million in revenue.

The one where Drew talks about the personal factors that contributed to his success in growing his online retailer to $1m in revenue.

The one where Drew walks through some tripwires and email campaigns that he is using at an 8-figure retailer in order to juice revenue 15%

The one where Drew walks through a case study showing how to implement a great, easy retention program that you can use at your own retailer

The one where Drew introduces you to the concept of tripwire marketing and explains why it is a great way to think about your marketing campaigns.

The one where Drew reviews the prevailing means of customer segmentation and shows why that's basically useless online. He then shows you how you should think about segmenting your customers based on behaviour.

The one where Drew walks you through a couple great examples of easy-to-implement discount ladders from top retailers. He zeros in on their use in a win-back campaign, but the same approach can be used across abandoned cart campaigns, welcome campaigns -- virtually any form of user activity.