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On this episode of the NerdBrand podcast, we're discussing Legacy Brands. Some brands have been around for years, others decades, and a few for centuries. Let's discuss a few household names with notable legacies and some that have properties coming into public domain in 2024.

That last comment is a hint that on January 1, 2024, we’ll see the expiration of the copyright for Steamboat Willie — and with it Disney’s claim to the film’s star, Mickey Mouse. The copyrights to Superman, Batman, Disney’s Snow White, and early Looney Tunes characters will also fall into the public domain between 2031 and 2035.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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On this episode of the NerdBrand podcast, it’s our annual Halloween episode about all things scary in the nerd-verse. The main topic? Shock advertising, which is made to deliberately startle and offend its audience by violating norms for social values and personal ideals.   

Simply put, these are ads that are made to scare the crap out of you, so you remember the brand.

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On this episode of the NerdBrand podcast, it’s our annual all about halloween episode and all things scary in the nerd-verse. Shock advertising is made to deliberately startle and offend its audience by violating norms for social values and personal ideals.

Simply put: Ads made to Scare the crap out of you into remembering the brand in order to influence buying.

Listen as the nerds share what scares them, what shows they love, and why.

Also, we’re talking about how there’s an uptick in the interest in horror movies. But have advertisers gotten more aggressive or stepped up ads?

What’s your favorite horror movie?

What is the medium you enjoy horror the most? Books. Theater , or Streaming services?

What are your most memorable horror movie ads, or horror related ads?

e.g. https://twitter.com/horrorads or https://www.facebook.com/horrorads/

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.

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On this episode of the NerdBrand podcast, we have Shane Shaps as our guest. Shane is the President, Founder, and Community Manager of 520 East Brands, a social media engagement firm.

This show focuses on Facebook's recent downtime and why it can be problematic to build your brand presence on “rented land." Other things we discuss are related to ad fatigue and how to keep your digital ads engaging. 

We also comment on a couple of things Google just updated. Hint: watch those title tags!

Support the show

ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.

On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands.

This half of the episode we pick up from the last one and talk about Facebook going down and what “rented land” means. Other things we discuss are related to ad fatigue and copy for your ads to be effective both for your ROAS and users..

We also admit a couple of things Google just updated. Hint: Watch those title tags!

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On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands and we’re talking about how to keep your brand "real" on social media.

What is a brand voice?

Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you're chatting with all the guests. One person stands out because they're great at storytelling in a distinctive, unique way.

It is to be noted that this is not the same as brand tone. The tone is informal vs. formal or educational vs. inspiring, for example. Always be as clear as you can, depending on the audience you are trying to engage.

Some facts:

Authenticity on social media can be a game-changer for any brand. According to the 2017 Cohn & Wolfe Authentic Brands Study shows that in 2017 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”.

Link to the study:

https://www.mediapost.com/publications/article/309112/amazon-paypal-burt s-bees-top-in-authenticity.html 

Talks center around these topics...

1. Define“authentic” or “real” and how that may sound or look on social channels
2. How can you do this on specific platforms, like Twitter?
3. Why is it important to be clear about what you are using social media for? 
4. Use REAL imagery, not stock or unclear artwork. Let’s think Canva vs. a professionally created piece by a designer. A professional will consider the channel’s limitations and attention spans and will adhere to brand guidelines.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.