Networking and Marketing Made Simple

If you are not closing sales on LinkedIn, your content is the first place to look.Most people think the problem is their offer, their niche, or their pricing.But after reviewing thousands of posts and working with business owners across every industry, the truth is consistent.Your content determines your visibility, your authority, your engagement, and ultimately your revenue.In this new newsletter edition, I break down:- Why cross-posting destroys your reach- Why LinkedIn requires a completely different content structure- How to format text posts, image posts, newsletters, and polls the right way- The exact content elements that lead to more impressions, more conversations, and more closed salesIf you want LinkedIn to become a predictable source of clients, start with the content you are creating. Don't forget to register for our Free LinkedIn Workshop here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Lee Silber is the award-winning author of 26 books (including two best sellers), the founder of five companies (including Waves and Wheels Surf Centers).

He hosts a weekly podcast on efficiency with over 400 episodes to date. As a presenter, Silber has spoken to more than a million people since 1991.

Lee lives with his wife in Mission Beach, California.

Connect with Lee here:

https://www.linkedin.com/in/leesilber/

https://www.facebook.com/lee.silber

https://www.instagram.com/lee_silber/

http://www.leesilber.com

Don't forget to sign up for our FREE LinkedIn Workshop here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Turn LinkedIn Posts into Clients: The Expert's Edge.

Posting consistently on LinkedIn, but your DMs are crickets?

In this episode, we pull back the curtain on why so many coaches, consultants, and service providers are stuck in the content hamster wheel, and what actually moves the needle from visibility to paying clients.

After guiding thousands through their LinkedIn transformation, we're sharing the framework that separates content that converts from content that just collects dust.

You'll discover why your posts might be getting engagement but not generating revenue, and the exact approach that builds the kind of trust that leads to booked calendars.

If you're tired of showing up without seeing results, this training delivers the strategy you've been missing.

Here is what is covered:

- The real reason connection trumps consistency (and how to create it)

- What separates scroll-stopping content from deal-closing content

- The reflection-style post formula that positions you as the obvious choice

- How to stay visible without the burnout or creative drought

Don't forget to register for our FREE LinkedIn Content Workshop here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Gene Slade is the visionary owner of Lead Ninja Inc., a dynamic company specializing in coaching and training for home service businesses and technicians.

Gene’s journey in the HVAC industry began at just 11 years old, and over the past 33 years, he has become a seasoned veteran. He has owned and grown several HVAC companies to multiple 8-figure revenues, proving his expertise and commitment to the industry.

With a deep understanding of sales psychology and a hands-on approach, Gene has empowered countless individuals and businesses to achieve significant growth and success.

As a coach and speaker, he captivates audiences with practical insights and actionable strategies, making complex sales concepts accessible and engaging.

Gene is not just a business leader; he is a dedicated family man with six boys. His passion for coaching, training, speaking, and transforming the lives of owners and technicians in the service industry is at the heart of everything he does.

Gene loves and lives for making a positive impact on the people he works with.

Connect with Gene here:

https://leadninjasystem.com/

Don't forget to register for our FREE LinkedIn Workshop here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Your LinkedIn Newsletter can be one of the most powerful tools for growing your brand, but only if you use it strategically.Here are three simple ways to make your newsletter work harder for you:✅ Use a video thumbnail for each edition.A great thumbnail grabs attention and increases click-through rates. Even a short 15-30 second video introduction can create a stronger connection with your audience.✅ Add an SEO title and description for Google.Every LinkedIn newsletter edition is indexed by search engines. Optimizing these fields helps your content show up on Google, not just LinkedIn, giving you long-term visibility.✅ End with a clear call-to-action.Each edition should tell your readers what to do next, whether that’s visiting your website, booking a call, signing up for a free training, or downloading your lead magnet.Your LinkedIn Newsletter isn’t just a content tool… It’s a brand-building engine when used intentionally.Don't forget to register for our FREE LinkedIn Content Creation Workshop called The Experts Edge, from November 24th to the 25th at 12 pm ET to 1 pm ET here: https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Luke Jorgenson is a sales coach who spent the last 10 years in the door-to-door sales industry.

Luke is top 1% in personal sales in the solar door-to-door industry. He also led sales teams for 9 years. Luke and his teams were known for selling the right way, ethically, as well as having an amazing team culture.

Luke helps salespeople, businesses, entrepreneurs, and anyone else communicate value through sales.

Connect with Luke here:

Luke.jorgenson.com

Don't forget to register for our FREE LinkedIn Content Creation Workshop here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

The Best Kind of Content on LinkedIn is the Kind That Starts Conversations....

Most people post on LinkedIn hoping someone will see it.

But the real power of LinkedIn content isn’t visibility, it’s connection.

If your content doesn’t give you a reason to message someone, you’re leaving leads on the table.

That’s why the best content to create isn’t random tips or inspiration; it’s content that permits you to start a conversation.

Here are three of my favorite types:

✅ LinkedIn Polls — You can message everyone who votes.

Ask a strategic question and open a genuine dialogue with your voters.

🎥 LinkedIn Live Trainings or Events — You can give a direct call-to-action in real time.

Say things like, “Type me in the comments if you’d like the free guide” or “Drop yes if you’d like to attend my next workshop.”

📰 LinkedIn Newsletters — You can message every subscriber.

Use it to ask what topics they want next, or simply let them know you’re available to help.

Each of these formats does one thing better than any other:

They help you build relationships that lead to revenue.

Because at the end of the day, content doesn’t generate leads, conversations do.

Don't forget to register for our FREE LinkedIn Content Creation Workshop called "The Experts Edge" here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

Robin J. Emdon — aka The Procrastination Slayer — is the creator of GetResultsology® – The Science of Getting Stuff Done! and host of the GoalBusters podcast (100+ episodes).

His journey from chronic procrastinator to accountability coach began with a face-palm moment in 2019: despite being a trained life coach, it had taken him ten years to finish a six-year home-study degree — stalled by years of procrastination.

That embarrassing realization sparked a three-year deep dive into academic studies and science-backed books on the topic.

Based in South Devon, England, Robin now helps solopreneurs, creatives, and independent professionals achieve up to 33% more of their goals through brain-based strategies, accountability, and his momentum formula:

Do it today. Profit tomorrow. Repeat!

Connect with Robin here:

https://www.linkedin.com/in/robinjemdon/

https://www.instagram.com/robinjemdon/

https://reallyusefultips.com (for the book) https://getresultsology.com for everything else

Don't forget to get signed up for our FREE LinkedIn Content Workshop called The Experts Edge here:

https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop

If you publish a LinkedIn newsletter, you’re probably missing out on three powerful hidden features that can help you get discovered beyond LinkedIn.

Inside the settings of each newsletter edition, LinkedIn gives you the ability to:

✅ Create a custom URL — perfect for SEO or sharing directly on other platforms.

✅ Add an SEO title — the headline that Google sees (and ranks).

✅ Add an SEO description — a short summary that appears in search results and helps potential readers decide to click.

Most creators never touch these fields, but they can make the difference between your newsletter being seen by hundreds or discovered by thousands.

If you’re serious about growing your readership, visibility, and search traffic, don’t skip these hidden settings.

In today’s episode, I’ll walk you through how to access them, how to write optimized titles and descriptions, and how to leverage the custom URL for better shareability.

Download our FREE LinkedIn Post Templates here:

https://www.thetimetogrow.com/ecsposttemplates

Meet Kyle

I’m passionate about how we gather. And I’m here to bring change to those spaces!

Conferences have become over-produced. Offsites are glorified meetings. And men’s retreats often miss the mark; either too shallow or too scripted.

We’re here to change that. We believe a powerful connection happens when people are given space to think, challenge themselves physically, and step into environments that strip away the noise.

Our experiences are intentionally designed to do just that.

Every fire we build, every trail we hike, every challenge we introduce…it’s all crafted to create clarity, trust, and perspective.

We don’t rely on gimmicks or glossy production. We believe in earned moments. In letting the environment, the effort, and the group do what they were built to do.

This isn’t just about escaping.

It’s about returning with something better. We guide people - men, teams, leaders - through experiences that help them see differently, lead differently, and live more deliberately.

The world doesn’t need more content. It needs more character. And we’re building it, one unforgettable experience at a time.

Learn more about Kyle and "Guys Trips" here:

https://www.kyledepiesse.com/guys-trip

Don't forget to download our FREE LinkedIn Post Templates For High Impact Posts here:

https://www.thetimetogrow.com/ecsposttemplates