Networking and Marketing Made Simple

LinkedIn Just Unlocked a Game-Changing Upgrade for Your Articles & Newsletters

LinkedIn now allows video clips to be used as header visuals for both articles and newsletters.

These short, auto-playing videos appear in the feed and display as video thumbnails in email alerts, perfect for boosting engagement.

Why this matters:

Stop scrollers in their tracks:

- LinkedIn reports that video posts are shared 20× more often and drive 1.4× more engagement than text or static images.

Plus, views are up 36% year-over-year.

Enhance your newsletter strategy:

- A compelling video header not only grabs attention, but it also increases clicks and subscriptions by previewing your message.

One-size-fits-all content:

- Use the same 30-second clip in feed and email, extra tools required. LinkedIn recommends a 16:9 horizontal format for optimal results.

Whether you're building a newsletter, launching articles, or promoting your next training, get ready because this new feature will help you to stand out in the feed.

Don't forget to register for our free "Clients on Command - Your LinkedIn Content Strategy" Workshop from July 28th - 30th here:

https://www.thetimetogrow.com/LinkedInContentRoadmap

Jillian Leslie is the founder of MiloTree, a software startup that helps online entrepreneurs sell digital products and grow their audiences with ease.

She is also the host of The Blogger Genius Podcast, where for the past six years, she has interviewed top online entrepreneurs, content creators, and industry experts.

Jillian is passionate about empowering entrepreneurs to build thriving online businesses that give them the freedom and flexibility they desire.

She lives in Austin, TX, with her husband and co-founder, David, and their daughter, Lainey, who will be attending Stanford in the fall.

Connect with Jillian here:

https://www.linkedin.com/in/jilliantohberleslie/

https://www.facebook.com/milotreeapp

https://www.instagram.com/milotree/

https://milotree.com/

Don't forget to sign up for our FREE Clients on Command workshop here:

https://www.thetimetogrow.com/LinkedInContentRoadmap

Fear of visibility is the hidden reason why talented coaches and consultants aren't attracting their ideal clients, despite having great content and proven strategies.

In this episode, we reveal why "needing more leads" is rarely the real problem and show you how to overcome the deeper fear that's keeping you invisible to your perfect clients.

Perfect for coaches, consultants, and service providers who feel stuck despite having the right tools and training.

We break down the psychology behind visibility fears and give you practical steps to show up more confidently and consistently.

What you'll discover:

1. The real pattern behind "content ghosting" and why even experienced coaches struggle with visibility

2. How comparison culture masks the true issue

3. The costly impact of hiding your expertise

4. And a simple mindset shift that transforms how you show up online

Ready to Master Content That Converts?

If you've been struggling with visibility and want to finally create LinkedIn content that builds trust and attracts your ideal clients, we have something special for you.

The LinkedIn Content Roadmap: 3-Day Workshop Master the Art of Content That Converts for Service Professionals

We're going to teach you:

✅ How to create posts that build trust and convert leads

✅ Using polls for market research AND engagement

✅ Newsletter strategies that establish serious authority

📅 July 28-30

⏰ 12-1 PM EST daily

This isn't another generic content workshop.

We're diving deep into the psychology of what makes people stop scrolling, engage meaningfully, and ultimately reach out to work with you.

Click this link to register for FREE:

https://www.thetimetogrow.com/LinkedInContentRoadmap

Benjamin Dennehy is not your average sales trainer—he’s the UK’s Most Hated Sales Trainer. Known for his brutally honest and no-nonsense approach, Benjamin has helped thousands of salespeople and business owners worldwide revolutionize their approach to selling.

With over 10 years of experience, Benjamin’s Sales Matrix Training methodology eliminates weak sales habits and replaces them with battle-tested techniques that lead to predictable, consistent success.

He’s a global speaker, trainer, and YouTuber, renowned for exposing the REAL reasons why salespeople fail—fear, poor prospecting habits, and a lack of control in sales conversations. His approach forces sales professionals to confront their limiting beliefs, embrace rejection, and become top-performing closers.

Benjamin is here to challenge the outdated sales mindsets, shatter misconceptions, and help business owners and sales professionals stop quoting and hoping—and start closing deals with confidence.

Connect with Benjamin here:

https://www.linkedin.com/in/benjamindennehy/

https://www.facebook.com/benjamindennehyuk

https://www.instagram.com/benjamindennehy

www.uksmosthatedsalestrainer.com

www.salesmatrixcourses.com

Don't forget to sign up for our FREE LinkedIn Content Workshop here:

https://www.thetimetogrow.com/LinkedInContentRoadmap

That’s the question I asked myself recently…Because something wasn’t adding up.

I was posting short-form videos (under 1 minute and 30 seconds) — the kind that show up in LinkedIn’s new “video-only” feed.

But my engagement didn’t reflect the effort.

So I took a step back and asked a better question:

Where is my network spending its time?

I tested it.

I posted some content exclusively optimized for the short video feed, as well as other content for the general LinkedIn content feed, specifically videos that were over 1 minute and 31 seconds long.

And here’s what I found:

👉 My network is spending more time in the general content feed, not the short-form, video-only feed.

That one insight changed the way I show up on the platform.

It’s not that short videos aren’t valuable, but if your audience isn’t seeing them, your message might not land.

So here’s my recommendation:

Don’t guess. Test.

Try both types of video.

Track which ones get more impressions, reactions, comments, and shares.

Then double down on where the attention is, not where the trends say it should be.

Because the best content isn’t just short or long.

It’s strategic.

Don't forget to click below to download our FREE LinkedIn High Impact Post Templates:

https://www.thetimetogrow.com/ecsposttemplates

• 1:59 – What sparked the question about LinkedIn Shorts

  
  

• 3:58 – The difference between the video-only feed and the general feed

  
  

• 5:57 – How I tested both formats with my audience

  
  

• 7:56 – The surprising results from my LinkedIn video engagement

  
  

• 9:55 – What this means for your video strategy moving forward

https://www.linkedin.com/in/davidmmastovich/

https://davidmmastovich.com/

Want to create better content on LinkedIn?

Grab our FREE LinkedIn High-Impact Post Templates here:

https://www.thetimetogrow.com/ecsposttemplates

If you’ve ever felt like you’re throwing spaghetti at the wall with your schedule or your LinkedIn content, this episode is your reset button.

In this episode, Nancy and I break down how to structure your workday for focus, consistency, and client success, with a special emphasis on staying visible and effective on LinkedIn.

Inside the episode:

• Why 5 focused hours can outperform a 12-hour hustle

• The shift from “busy work” to intention-based productivity

• How your daily habits directly impact your content quality on LinkedIn

• Why building authority online starts with offline structure

• Plus, a free resource: the LinkedIn High-Impact Post Templates that help you write scroll-stopping content in minutes

  
  

Whether you're scaling your coaching or consulting business or just tired of chaotic days and inconsistent visibility online, this episode helps you lock in your rhythm and lead like a pro.

👉 Grab the free LinkedIn content templates mentioned in the episode at:

https://www.thetimetogrow.com/ecsposttemplates

Kyle Gray is a world-class presentation coach, story strategist, and author who helps coaches, startups, and executives use storytelling to better communicate their unique value and improve sales with their audience.

He combines timeless storytelling with cutting-edge marketing to ensure you’ve got the right story to tell while presenting, on a sales call, or in conversation, both online and offline.

Connect with Kyle here:

https://www.linkedin.com/in/kyle-gray-27055b33/

https://www.facebook.com/heykylegray

https://www.instagram.com/heykylegray

www.thestoryengine.co

Don't forget to click below to grab a copy of our FREE LinkedIn High-Impact Post Templates:

https://www.thetimetogrow.com/ecsposttemplates

If you’ve ever wondered how frequently you should post on LinkedIn and when your content is most likely to reach the right people, this training breaks it all down.

We explore the power of posting with intentionality and consistency, and how timing your content can boost engagement across time zones.

I share why I post every morning between 7:00 and 7:30 am EST, Monday through Saturday, and how that strategy ensures my audience sees my content, whether they’re in New York, Dallas, or Los Angeles.

Inside this episode, you'll learn:

➡️ The ideal posting frequency to stay visible without burning out

➡️ The best times of day to post for maximum reach

➡️ A proven weekly structure using 3 content formats:

- A vertical short-form video (audio/visual)

- A market research poll to spark interaction

- A high-value text post (newsletter, article, or written post)

Plus, I explain why committing to just three days a week (like Monday, Wednesday, and Friday) can give you enough momentum to grow without feeling overwhelmed, especially when you batch your content ahead using LinkedIn’s built-in scheduling tool.

Whether you're building brand authority, generating leads, or growing a loyal audience, this episode will give you the framework to show up consistently and strategically.

Don't forget to grab a free copy of our High Impact Post Templates for LinkedIn here:

https://www.thetimetogrow.com/ecsposttemplates

Nika has spent 25+ years studying decision-making, with 15 of those years in consumer insights. She has studied consumer decision-making for Amazon, Google, Microsoft, Salesforce, PepsiCo, Anheuser-Busch, Oakley, Tillamook, General Mills, Expedia, Zillow, and many more - including startups that have barely been launched.

She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.

Connect with Nika here:

https://www.linkedin.com/in/nikakabiri/

www.sparkconsumerinsights.com

Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:

https://networkacademy.kartra.com/page/LinkedIn101