Networking and Marketing Made Simple

Networking and Marketing Made Simple

By Scott AaronBusinessMarketing
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Networking and Marketing Made Simple episodes

  • Bite Size Tools to Build Stronger Brands

    Peter Wilken is a branding expert with 30 years of experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.


    A 'madman' advertising veteran, Peter ran top creative agencies such as BBDO, Leo Burnett, and Ogilvy. He co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels.


    A global nomad, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded his private consulting company, Dolphin Brand Strategy, and the online brand strategy coaching platform, The Lighthouse Brand Strategy Academy.


    Launched in late 2023, the academy is Peter’s online course and mentoring program focused on democratizing effective brand strategy, making it accessible, affordable, and actionable to small business owners, solopreneurs, and brand strategists everywhere.


    Peter is the author of Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands, which includes more than 40 carefully curated, bite-sized creative and strategic thinking tools, as well as the free e-book, The 10 Commandments to Build a Strong Brand (and Steer Your Ship). He lives in West Vancouver, BC, with his wife Regina. They have three grown sons, two grandchildren, and a beagle.


    Connect with Peter here:

    https://www.linkedin.com/in/peterwilken/

    https://www.facebook.com/lighthousebrandstrategy/

    https://www.instagram.com/dolphinbrandman/

    https://www.peterwilken.com/


    Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12 - 1:30 pm EST here:

    https://networkacademy.kartra.com/page/LinkedIn101

    39 min
  • Paid Advertising Does Work When Done The Right Way

    Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for e-commerce and B2C brands, helping businesses maximize their online presence and customer acquisition.


    Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.


    With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.


    Connect with Garrett here:

    https://www.linkedin.com/in/garrettnann/

    https://www.facebook.com/popadpartners

    https://www.instagram.com/garrettnann/

    smartdatapixel.com


    Don't forget to register for my FREE LinkedIn 101 Workshop on June 9th from 12 - 1:30 pm EST here:

    https://networkacademy.kartra.com/page/LinkedIn101

    25 min
  • SEO Is Not Dead! It's Never Been More Alive and Here's Why

    Corey is an author and founder of Digital Marketing Success Plan™ and the President/CEO of VOLTAGE digital agency. He has spent 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies.


    His industry leadership, client success, and community-focused work made him the recipient of the KCDMA 2019 Marketer of the Year award.


    In addition to leading VOLTAGE, he has served as an officer on the global trade association board. He also previously led a local initiative in Kansas City, founding the KC Search Marketing Conference, and prior to that, co-hosted a local marketing and tech radio show.


    He is currently a contributor to Search Engine Journal, Search Engine Land, and Forbes, among other publications. He speaks throughout North America on SEO and digital marketing topics, including at SMX and Digital Summit events.


    Corey has created the START Planning process featured in his new Amazon best-seller book, the Digital Marketing Success Plan, which you can find at thedmsp.com.


    Connect with Corey here: https://www.linkedin.com/in/coreymorris/

    https://www.facebook.com/digital.coreymorris


    Don't forget to register for my FREE LinkedIn 101 workshop on June 9th from 12-1:30 pm EST here:

    https://networkacademy.kartra.com/page/LinkedIn101

    33 min
  • The Results Of My First LinkedIn Ads and Was It Worth It?

    I finally decided to test LinkedIn Ads.


    Not because I was expecting a magic bullet.


    However, I wanted to learn the platform from experience, not just theory.


    ✅ I set a budget.

    ✅ I chose the content.

    ✅ I targeted the right audience.

    ✅ And I pressed go.


    Here’s what happened…


    Was it a flood of leads?


    Not quite.


    Was it a waste of money?


    Also no.


    The truth lies somewhere in between, and that’s what this training breaks down.


    📌 What worked

    📌 What didn’t

    📌 What I’d do differently

    📌 And whether YOU should consider using LinkedIn Ads right now


    If you’ve ever wondered whether LinkedIn Ads are worth the investment or if you’re better off sticking to organic content, this one’s for you.


    🎯 I focus on the actual cost per result, the type of engagement I achieved, and whether it led to any meaningful business opportunities.


    Let’s demystify paid visibility together.


    Want to learn the LinkedIn Basics?


    Then come to my LinkedIn 101 Workshop on Monday, June 9th, from 12 - 1:30 EST. Register here:

    https://networkacademy.kartra.com/page/LinkedIn101

    17 min
  • How To Create AI Driven Workflows For Your Business

    David Hirschfeld is a 35-year veteran of software development with a unique perspective on startups, technological innovation, and business growth.


    A former physics student from UCLA, David's career spans leadership roles at tech giants such as Computer Associates, Texas Instruments, Intel, and Motorola, before launching his first startup, which grew to serve 800 customers across 22 countries and was successfully sold in 2000.

    Since founding Tekyz Inc. in 2007, David has emerged as a strategic advisor specializing in AI-driven workflow transformation for scaleups and in the design & development of startups.


    Having collaborated with over 70 startups, he developed the Launch 1st Method—a systematic approach that minimizes risks and accelerates software company success with reduced reliance on investor funding.

    David's expertise bridges cutting-edge AI technologies, workflow optimization, and startup ecosystem dynamics. When not transforming business strategies, he enjoys woodworking, golfing, and drawing leadership insights from his experience raising four successful sons.


    Connect with David here:

    https://www.linkedin.com/in/dhirschfeld/

    https://www.facebook.com/dmhirschfeld

    https://www.instagram.com/tekyzinc?igsh=MTBxOXZqbWNheHpvdg==

    https://www.instagram.com/tekyzinc?igsh=MTBxOXZqbWNheHpvdg==


    Don't forget to register for my upcoming LinkedIn 101 Workshop on June 9th from 12-1:30 pm EST here:

    https://networkacademy.kartra.com/page/LinkedIn101


    27 min
  • You Can Now Boost LinkedIn Posts From Your Personal Profile

    LinkedIn Just Unlocked a New Feature for Personal BrandsFor years, boosting content was something only company pages could do.


    But that’s changed.


    You can now boost posts directly from your personal LinkedIn profile.


    That includes:

    - Text-only posts

    - Single image posts

    - Uploaded videos

    - Newsletter editions


    This is a major shift that gives creators, coaches, consultants, and service professionals the ability to expand their reach without needing a company page or complex ad manager setup.


    In this episode, I walk you through:

    - Why LinkedIn is offering this feature now

    - What kinds of content are eligible

    - How to set up a boosted post that drives engagement

    - And how to use this strategically to build visibility, leads, and sales


    If you’ve been creating high-quality content that positions you as a thought leader, this feature can help you reach the right people faster.


    Have you tested it yet?


    Would you use it to amplify your message?


    Want to create posts that get great organic engagement to make boosting it worth your while?


    Then click below to download our FREE "High Impact LinkedIn Post Templates":

    https://www.thetimetogrow.com/ecsposttemplates

    21 min
  • Bridging The Gap Between Speakers & The Essential Backend Support Needed

    For over 20 years, Chelle has been a driving force in the speaking industry, helping speakers share their transformative messages with the world.


    Starting at 16, she worked behind the scenes mailing marketing materials, and by 21, she took on the role of a booking agent with no experience but a strong desire to succeed.


    Through perseverance and relationship-building, Chelle developed a system that not only advanced her speakers’ careers but also earned her a reputation for turning visions into tangible opportunities.


    Chelle is committed to bridging the gap between speakers and the essential backend support they need to thrive. She knows that success goes beyond the stage and ensures that speakers have the infrastructure to back up their powerful messages.


    In addition to supporting speakers, Chelle is passionate about mentoring future booking agents. She teaches them the industry’s inner workings and how to build meaningful relationships that create real opportunities.


    For Chelle, helping speakers and empowering new booking agents is not just a job, it’s a calling. She’s proud to make a lasting impact on both industries, creating real support that drives success.


    Connect with Chelle here:

    https://www.linkedin.com/in/chellerockwell/

    https://www.instagram.com/thechelleagency/

    www.TheChelleAgency.com


    Don't forget to click the link below to download our FREE High-Impact LinkedIn Post Templates for increased organic engagement:

    https://www.thetimetogrow.com/ecsposttemplates

    29 min
  • The Future Of AI and All You Need To Know

    Jonathan Mast: AI Prompting Pioneer Transforming Business and Marketing with Actionable AI Strategies

    A Visionary Digital Innovator Empowering Entrepreneurs and Businesses to Harness AI for Growth


    Connect with Jonathan here:

    https://www.linkedin.com/in/jonathanjmast https://www.facebook.com/jonathanjmast https://www.instagram.com/jonathanmast/ https://whitebeardstrategies.com


    Don't forget to click the link below to get our FREE High-Impact LinkedIn Post Templates to increase your engagement organically:

    https://www.thetimetogrow.com/ecsposttemplates

    29 min
  • eCommerce Is Alive and Well...Here Is Your Proof!

    Sabir Semerkant is an eCommerce expert, growth strategist, and entrepreneur with over 20 years of experience driving over $1 billion in revenue.


    Endorsed by Gary Vee, Neil Patel, and Matt Higgins (SharkTank), Sabir has advised Fortune 500 companies, scaled startups, and helped brands like Coca-Cola, Canon, Tommy Hilfiger, and Sour Patch Kids achieve rapid growth.


    In 2024, Sabir’s Rapid 2X program boosted growth for 29 brands across 17 industries, delivering a 108% average increase in just 21 days.


    Prior programs have scaled over 150 brands, including Ashley Stewart, which grew from $3M to $30M under Sabir’s leadership.


    Connect with Sabir here:

    https://www.linkedin.com/in/sabirsemerkant/

    https://www.facebook.com/growthbysabir/

    https://www.growthbysabir.com


    Don't forget to click the link below to download our FREE High-Impact LinkedIn Post Templates:

    https://www.thetimetogrow.com/ecsposttemplates

    44 min
  • Why Your Business Reputation is Everything!!

    Dima is a two-time Stevie Awards winner, recipient of multiple industry awards, and a Forbes contributor, he helps brands turn reputation into a strategic advantage, leveraging AI and crisis management to drive growth.


    As CEO of Reputation House, Dima has worked with businesses in 15+ countries, helping companies across the U.S., UAE, Europe, Asia, and Africa transform reputation challenges into growth opportunities. His expertise spans crisis management, brand trust, and the psychology of digital influence.


    A sought-after international speaker, he has taken the stage at Seamless Dubai, Africa Fintech Forum, and Digital Marketing Nights (Hong Kong), sharing cutting-edge insights on AI-driven reputation management, brand resilience, and the power of digital perception.


    With a unique blend of strategy, technology, and real-world experience, Dima turns reputation crises into powerful growth drivers, helping businesses not just recover but scale to new heights.


    Connect with Dima here:

    https://www.linkedin.com/in/dimaraketa/

    https://www.facebook.com/dimaraketa13

    https://www.instagram.com/dimaraketta/

    https://reputation.house/


    Don't forget to click below to get our FREE LinkedIn High-Impact Post Templates to increase your engagement organically:

    https://www.thetimetogrow.com/ecsposttemplates

    33 min

About Networking and Marketing Made Simple

From the publisher's feed

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.

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