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Aron Croft runs a business called Hidden ADHD.  He helps neurodivergent people become more productive and successful in their businesses and daily lives. 

In this episode we discuss:

• What’s the difference between ADHD and ADD?
• Struggles with being a neurodivergent entrepreneur.
• Why having support is so important.
• What are the positive aspects of being a neurodivergent entrepreneur?
• What are the four P’s and how to reframe them to move forward?
• “Me-fit” vs. market fit: what is it and how does it promote success?
• Pivoting and growing in your niche.
• What is a reverse value ladder approach, and how can it help those with ADHD?
• Supporting neurodivergent clients.
• 
  

“The motivation pathways in ADHD brains tend to just not work the way that they work normally, in neurotypical brains.”  – Aron Croft

Aron Croft

Aron Croft appeared to have it all when he got into Harvard. But that was the beginning of his demise. He struggled nonstop for 15 years until he was broke, divorced, and earning minimum wage, failing out of his first 7 jobs and businesses. But after getting a Master's degree in Coaching Psychology and a diagnosis of Inattentive ADHD, his life changed. He built a successful Fortune 500 career consulting to companies such as Marriott, Deloitte, Johnson & Johnson, McDonald's, KPMG, and United Healthcare. He also got remarried, and most importantly, discovered how to get sh*t done with a neurodivergent brain. Now he’s on a mission to raise awareness about Inattentive ADHD, how it goes under the radar, and how to rebuild your life post-diagnosis. His work has been featured by ADDitude Magazine, ADDA, and more.

Resources or websites mentioned in this episode:

1. Mirasee
2. Coaches Console
3. Aron's website
4. Aron's LinkedIn
5. His offer: https://link.hiddenadhd.com/justbetweencoaches

Credits:

• Guest: Aron Croft
• Host: Melinda Cohan
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Scripted and assembled  by: Michi Lantz 
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Neurodivergent Success (Aron Croft) Coming soon.

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