November 27, 2022

Neuroscience of Immersion with Dr Paul Zak: neuromarketing with CTAs that work, designing education that transforms, experiences that change minds and make life meaningful.

56 minutes

Or biology of persuasion and why movies make us cry.
TUNE IN TO LEARN:

How Paul got to measure pro-social chemical aka oxytocin;
How oxytocin makes us more persuasive and affects our decisions in the real world;
How measuring a combination of signals in the brain can accurately and consistently predict what people and markets would do after a message or experience with 85-95 % accuracy;
Attention + Emotional Connection = Immersion;
Technology to measure immersion wirelessly with an algorithm applied to smartwatches;
Formula to design for immersion and people taking action in response to your pieces of content or experiences you design;
SIRTA - the no-tech formula to design for maximum immersion AKA people taking action;
Is immersion the key to being present, the key to emotional well-being and long-lasting, deep, meaningful connections, and even happiness?
Immersion as a hack to memorable experiences, becoming unforgettable and improving people’s lives through the work you do in the world;
Optimizing the workplace to help people do more of what they love;
Immersion as a key to better meetings and why we should ditch introductions;
Immersion and education: how to become an impactful educator by optimizing for immersion;
Better education: shorter is better, 20-20-20 rule, speak-participatory tasks-debrief;

… and so much more! TUNE IN for an immersive episode of Your Brain’s Coach podcast with Dr Paul Zak! It will transform you!

CONNECT WITH PAUL'S WORK:
https://www.getimmersion.com/
https://pauljzak.com/
Immersion Book on Amazon
Twitter @pauljzak
LinkedIn

PAUL'S BIO:
Dr. Paul J. Zakis a Professor at Claremont Graduate University and is ranked in the top 0.3% of most-cited scientists with over 180 published papers and more than 19,000 citations to his research. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. Along the way he helped to start a number of interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. He has written three general audience books and is a regular TED speaker. His newest book is Immersion: The Science of the Extraordinary and Source of Happiness.

Paul is also a four-time tech entrepreneur; his current company, Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, live events and to help people sustain emotional wellness. He frequently appears in the media in such places as Good Morning America, Dr. Phil, Fox & Friends, ABC Evening News, and his work has been reported in The New York Times, The Wall Street Journal, USA Today, Time, The Economist, Scientific American, Fast Company, Forbes, and various podcasts. Fun fact: he is a member

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Behavior-First Change Leadership & Culture Transformation Consultant
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By Angela Shurina

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November 27, 2022

Neuroscience of Immersion with Dr Paul Zak: neuromarketing with CTAs that work, designing education that transforms, experiences that change minds and make life meaningful.

56 minutes

Or biology of persuasion and why movies make us cry.
TUNE IN TO LEARN:

How Paul got to measure pro-social chemical aka oxytocin;
How oxytocin makes us more persuasive and affects our decisions in the real world;
How measuring a combination of signals in the brain can accurately and consistently predict what people and markets would do after a message or experience with 85-95 % accuracy;
Attention + Emotional Connection = Immersion;
Technology to measure immersion wirelessly with an algorithm applied to smartwatches;
Formula to design for immersion and people taking action in response to your pieces of content or experiences you design;
SIRTA - the no-tech formula to design for maximum immersion AKA people taking action;
Is immersion the key to being present, the key to emotional well-being and long-lasting, deep, meaningful connections, and even happiness?
Immersion as a hack to memorable experiences, becoming unforgettable and improving people’s lives through the work you do in the world;
Optimizing the workplace to help people do more of what they love;
Immersion as a key to better meetings and why we should ditch introductions;
Immersion and education: how to become an impactful educator by optimizing for immersion;
Better education: shorter is better, 20-20-20 rule, speak-participatory tasks-debrief;