When your doctor gives you 3 months to live, what do you do with the company you spent 23 years building? What do you do with your life?
What would crash most people resulted in another successful business venture for Yaron.
What kind of person can do that?
Let's find out!
Yaron Assabi built 1 of South Africa's first e-commerce businesses in 1998 — before most of the country had ever been online. He rode the dot-com wave to a FTSE listing, watched it crash, bought his own company back, and spent the next 2 decades quietly building Digital Solutions Group into 7 specialist businesses serving brands like Nando's, KFC, DStv and Coca-Cola across Africa, the Middle East and the UK.
Then, in April 2021, everything stopped. 3 cancers, diagnosed at once. A family history that had already taken his mother at 39 and his father twenty years later. Doctors gave him 3 months without chemo. He chose to fight it his own way instead — and rebuilt his health, his mindset, and eventually a whole other business, from the ground up.
This episode is the rare kind of conversation that moves fluidly between "how do you scale 7 companies" and "how do you sit with your own mortality and choose to do your own thing" that only Yaron could pull off so well it feels.
In this episode, you'll learn:
- How Yaron decides what to say yes to
- The shared-services model that lets DSG launch new startups faster every time, without founders having to be good at everything
- Why he believes a business that depends on its founder is a business that hasn't really been built yet — and how to design yours so it can run without you
- The exact morning system Yaron credits with his recovery and the energy that carries him through his day
- What changed in his mind the day he was diagnosed — and why he says fear is just "a false experience appearing real"
- How losing both parents to cancer shaped his relationship with risk, intuition, and not postponing his life
- Yaron's take on AI in the business
- Why Yaron believes you don't have to sacrifice your wellbeing to build something great — and what changed his mindset
Whether you're building a company, rebuilding your health, or trying to figure out how to do everything - this episode will be your inspiration, breaking many limiting beliefs and fears that are stopping you from Doing Something Great with every day of your life.
Tune in, get inspired - Do Something Great!
About Yaron Assabi
Yaron Assabi is the Founder and Group CEO of Digital Solutions Group (DSG), a South African-founded, globally active group of seven specialist digital businesses spanning customer experience, digital marketing, telecoms, cybersecurity, data and AI, and digital commerce. Since founding the company in 1998 as one of South Africa's first e-commerce ventures, Yaron has grown DSG into a 600+ person group serving 60+ enterprise brands across Africa, the Middle East and the UK, with clients including Nando's, KFC, DStv, Coca-Cola and Unilever. He built and launched one of the world's first mobile commerce transactions in 2000, served as ICT strategist for the Nelson Mandela Foundation, and designed the 46664 global HIV/AIDS awareness campaign technology. A 3-time cancer survivor who chose to heal through lifestyle transformation rather than chemotherapy, Yaron also founded Chilled, a plant-based wellness and lifestyle brand born from his own recovery journey. He holds a degree in Economics from the University of the Witwatersrand.
Links mentioned in this episode:
- DSG: www.dsg.co.za
- Chilled: chilled.mobi
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