In this episode of CX Talks, host Simon Blosse is joined by CX strategy experts Julien Kervella and Loic Le Fouest, to explore the evolving landscape of customer experience. Together, they discuss the transformative power of customer-centric strategies in navigating today's complex market dynamics.

From the growing impact of AI and personalisation to fostering trust and community in a world of self-directed consumers, Simon, Julien, and Loic dive deep into the trends reshaping CX. They also tackle the challenges organisations face in embedding CX at a strategic level, emphasising the importance of leadership buy-in, cross-functional collaboration, and sustainable, customer-first approaches.

Julien shares his insights on aligning CX strategy with organisational goals, while Loic reflects on the shift from reactive customer service to proactive customer success. This episode offers a roadmap for businesses looking to thrive in an era where every strategy is a CX strategy.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/future-proofing-cx-trends-trust-and-strategy

In this episode of Game Changers, host and Principal Consultant Sophie Brazell-Ng is joined by Clarasys change expert Scott Docherty to delve into the impact of Generative AI on people.

Together, they unpack how Generative AI is reshaping work and creativity, exploring its practical applications, challenges, and the importance of prioritising people in the adoption journey. From fostering innovation and efficiency to overcoming fears around AI, this conversation offers valuable insights for organisations looking to harness Generative AI effectively.

Drawing from their experience at Clarasys and their hands-on work with AI solutions, the duo share actionable tips on experimenting with Generative AI, supporting teams, and navigating this rapidly evolving technology.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/understanding-generative-ai-impact-on-people-and-work

In this episode of Game Changers, host Sophie Brazell-Ng sits down with James Radford, former Chief of Staff at St John Ambulance, and Alex Wilford, Managing Consultant at Clarasys, to discuss the essentials of creating purpose-driven change across sectors.

With backgrounds spanning nonprofit leadership and purpose-driven consulting, James and Alex dive into how organisations can align purpose with impactful outcomes, sharing insights on the PAS808 framework and the power of defining “optimal contribution.” They explore purpose from multiple angles—from transforming charity work and fostering community alignment to navigating purpose-driven strategies in business.

Drawing from their involvement in Clarasys’s purpose-led initiatives and broader experiences with frameworks like PAS808 and concepts like Ikigai, the trio provides real-world advice on making purpose a central force in strategy, culture, and decision-making. 

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/the-importance-of-purpose-driven-change

In this episode of our ‘Game Changers' podcast, host Alex Wilford is joined by Sarah Gillard, CEO of A Blueprint for Better Business, to explore the transformative power of purpose in business. Together, they dive into the key role that purpose plays in shaping not just brands, but entire organisations, and how it can unlock innovation, cultural strength, and new strategic opportunities.

Sarah shares her experience working on the purpose re-articulation at John Lewis Partnership and reflects on the importance of authenticity in purpose-led branding. They also discuss how businesses can shift from profit-driven models to ones that prioritise people and the planet, without sacrificing commercial success.

For more information and to read the transcript, visit our website:

In this episode of our Simply Sustainability podcast, host Ruth Wilkinson is joined by Andy Brown, Group Chief Sustainability Officer at Anglian Water Group, and Ed Leighton, Director of Strategy and Policy at Ofcom to chat through the intricacies of creating a purpose-led strategy.

As active members of the Purpose in Practice Community (PIPC) - a collective of senior leaders who explore innovative ways to put people and the planet at the heart of business and organisational success - Ruth, Ed and Andy discuss their involvement in the community’s collaborative ‘labs.’ These labs dive deep into key topics, offering hands-on experimentation and shared learning among changemakers.

In this podcast, the trio pull on their knowledge and experience of facilitating lab three, which focused on how to make purpose core to strategy and performance. They share the five key steps to creating a purpose-led strategy and provide practical advice to drive purpose-led change.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/how-to-create-a-purpose-led-strategy

In this episode of ‘Simply Sustainability’, host Ruth Wilkinson welcomes guests father and daughter duo Andy and Emily Brown to explore the dynamic interplay between generations in shaping purpose-driven organisations. 

Whether you’re a seasoned leader or an emerging talent eager to make your mark, this conversation reveals the transformative power of intergenerational collaboration. The trio delves into innovative ideas, the significance of cultivating passion within teams, and how to effectively bridge the gap between experience and fresh perspectives to drive meaningful change.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/generations-of-change-bridging-ideas-for-a-purpose-driven-future

In this episode of ‘Nevermind the Pain Points’, host Tom Carpenter and guest Phil Boyden from Sojourn Solutions dive into the power of account based marketing (ABM).

Whether you're a growing enterprise or an established player looking to refine your approach, this conversation will offer valuable insights into optimising your ABM approach. The duo explore real-world applications, the importance of cross-departmental collaboration, and how to effectively engage prospects at the right time.

For more information and to read the transcript, visit our website:

In this episode of the Game Changers podcast, Sophie Brazell-Ng sits down with Wayne Clarke, co-founder of the Global Growth Institute, to explore what it really takes to be a world-class manager. Surprisingly, it’s not about complex strategies but about mastering the basics, investing in your people, and understanding their dreams and ambitions. Wayne shares insightful stories from his experience working with leaders at top organisations and challenges common corporate training strategies that focus on ROI over real value.

For more information and to read the transcript, visit our website: https://clarasys.com/insights/thinking/podcast/effective-management-tips-every-leader-should-know

In this episode of “Game Changers" host Sophie Brazell-Ng is joined by Sarah Partridge and Suzie Mossman-Monk to explore how leaders and team members alike can foster psychological safety to drive team success. The conversation dives into practical strategies for building trust, encouraging open feedback, and creating a culture of challenge that ultimately leads to high performance. Along the way, they share personal insights, real-world examples, and actionable steps to cultivate a psychologically safe environment in any team setting.

To read the full transcript, visit our website https://clarasys.com/insights/thinking/podcast/practical-tips-for-fostering-psychological-safety-in-the-workplace

In this episode of "Game Changers," host Sophie Brazell-Ng is joined by Sally Jenner, an experienced change leader, to discuss the intricacies of managing and leading successful organisational transformations. Sally shares her experiences, practical tools, and key strategies for navigating change effectively, ensuring adoption, and measuring success.