Today on the podcast we hear from Jake Lohse from Presidential Brewing in Portage, Michigan.

Jake has written a new book which serves as a road map for folks looking to open up a new brewery:

In Shifting Gears: The Ultimate Roadmap To Crafting Your Legendary Brewery Or Restaurant, I will show you step by step how to pull it all together. Leveraging experience from having built a legendary brewery myself, I will share practical next steps, lessons learned along the way, and tips and tricks to help fast forward the amount of time it takes you to go from zero to 100 miles per hour.

Key Points

• The characteristics that set legendary breweries apart from the others
• Advice for new brewers who want to stand out in today's market
• How and when to scale your brewery

Resources

• Check out Jake's new book: The Ultimate Roadmap to Crafting Your Legendary Brewery or Restaurant
• Learn more about the Beer Business Finance Association