New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

By New Books NetworkBusinessManagement
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New Books in Business, Management, and Marketing episodes

  • Systemic, Non-Linear Change Is Today’s Path Forward

    Ilene Fischer is the founder and CEO of Sophia Network, where she guides executive leaders through the turbulence of disruptive change, mergers, reorganizations, and breakthrough innovations – applying her signature Innovation Ecosystems methodology to turn strategic vision into reality. Earlier in her career, she was a partner at Charlie Kiefer’s Innovation Associates and managing director at the Tom Peters Company, and has been an advocate for women’s causes in an array of fields.

    “Innovation theatre” in which changes are promised without ever happening is Ilene’s bete noire. Give me a corporate culture steeped in fear, and you can be sure that vital experimentation won’t be valued. In this interview, she makes a strong case for constant iteration that cuts across departmental silos in order to keep pace with the nine disruptive factors she sees as happening simultaneously in the business world today. Is AI big? Yes. But so is what quantum computing makes possible. One of the biggest points she makes in this conversation is that companies are starved for multidisciplinary talent, and the talent they do manage is attract will leave promptly if not given a license to apply that talent and achieve results. Change starts with deep listening (no judging) and grows exponentially into a virtuous circle if done with respect; fail that test, and a vicious cycle will emerge instead.

    Ilene's book Innovation Ecosystems: A Dynamic Blueprint for Organizational Success and Engagement is published by John Murray Press, a division of Hachette. The book will be released on October 20 and is available for preorder now.

    Real Transformations: Business Change That Works from the Inside Out is co-hosted by Julie Anixter and Dan Hill, PhD, entrepreneurs with deep experience as corporate change agents, devoted to helping companies make continuous change work for everyone through clarity and connection. To learn about their keynote talks, workshops and labs, check out Real-Transformation.com.


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    27 min
  • Matteo Gatti, "Corporate Power and the Politics of Change" (Cambridge UP, 2025)

    In Corporate Power and the Politics of Change (Cambridge UP, 2025) Matteo Gatti examines how corporations have taken on roles traditionally reserved for governments – advocating on social issues, setting internal norms, and stepping in where public institutions fall short. This phenomenon, called corporate governing, takes two forms: socioeconomic advocacy, when companies take public stances, and government substitution, when they deliver services or protections the state does not provide. Drawing on legal doctrine and insights from the social sciences, Gatti shows how this shift reflects broader pressures within firms and deep dysfunction outside them. The rise of corporate governing has also triggered political, legal, and cultural backlash that challenges its legitimacy and reach. This book offers a framework for understanding how corporate power reshapes policymaking and what that means for business and democracy.


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    58 min
  • On “Turtling” Versus Being Primed for Possibilities

    Tissa Richards is a leadership expert, keynote speaker, and the award-winning author of No Permission Needed and Rethinking Resilience: Fueling Your Competitive Advantage. Her mission is to help bold, high-capacity leaders become unshakable. A repeat tech founder and CEO who has raised millions in funding, Tissa advises a wide array of companies on innovation and performance.

    In an era when trust is eroding, holding back and failing to communicate is a greater failing than ever. Rather than act like a turtle withdrawing into your shell, be bold: that’s the message here. The better route is to be in learning more, applying lessons learned from “failures” so that you can seize on the opportunities ahead. Most of all, remember that resiliency is a team sport; the lone hero won’t cut it in a world where exponential growth happens through the chemistry of a community that provides synergy. Case in point: Tissa mentions her interview with a former Executive at Campbell’s, whose Prickly Pear Council proved to be so successful in airing and resolving conflicts that eventually it no longer needed to exist.

    Real Transformations: Business Change That Works from the Inside Out is co-hosted by Julie Anixter and Dan Hill, PhD, entrepreneurs with deep experience as corporate change agents, devoted to helping companies make continuous change work for everyone through clarity and connection. To learn about their keynote talks, workshops and labs, check out Real-Transformation.com.


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    30 min
  • Paul Osterman, "Disposable Workers: The Transformation of Employment" (Harvard UP, 2026)

    A revealing look at the decline in formal employment in favor of

    hiring contractors, freelancers, temps, and marginal workers, who are
    excluded from traditional benefits and career ladders.

    Companies cannot exist without workers, but they are increasingly

    reluctant to have employees. Instead of providing the benefits and
    protections that have traditionally come with employee status,
    businesses are turning to tactics that let them treat people as
    interchangeable parts, to be used and discarded as needed. Drawing on an
    original survey of over 6,000 workers, Disposable Workers: The Transformation of Employment (Harvard University Press, 2026) reveals
    the striking extent of this transformation across the occupational
    hierarchy, affecting everyone from janitors to nurses.

    Paul Osterman identifies three distinct categories of disposable

    workers: contractors, freelancers, and marginal employees. The marginal
    category, unique to Osterman’s analysis, describes workers who are
    employees from a narrow legal standpoint but are held at arm’s length by
    their firm—left without job security, skill training, or opportunities
    for promotion. Many low-wage service workers toil in marginal jobs, but
    so do white-collar professionals such as adjunct university faculty and
    staff attorneys at law firms. When the three categories are added up,
    they account for more than 35 percent of the American workforce.

    Not all disposable workers object to their arrangements. But most

    contractors and marginal employees would prefer standard employment, and
    there is a significant cost to their current status. In response, Disposable Workers
    offers a range of policy recommendations, including mechanisms to
    prevent over-reliance on contracting and freelancing as well as reforms
    to improve job quality for part-timers and marginal employees. As the
    deconstruction of employment affects more and more workers, the
    importance of such measures will only grow.

    Paul Osterman is Professor Emeritus of Human Resources and Management

    at the MIT Sloan School of Management. His numerous books include Good Jobs America, Who Will Care for Us? (Russell Sage, 2011); and The Truth about Middle Managers (Harvard Business School Press, 2009), Who Will Care For Us: Long Term Care and the Long Term Workforce (Russell Sage,2017), Gathering Power: The Future of Progressive Politics in America (Beacon Press, 2003); Securing Prosperity: The American Labor Market: How It Has Changed and What to Do About It (Princeton University Press, 1999), and Working In America: A Blueprint for the New Labor Market (MIT Press, 2001).


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    50 min
  • Joseph Turow, "The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age" (U Chicago Press, 2026)

    A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.

    Whether

    you’re intentionally shopping or casually browsing social media,
    something is following you: ads. Their creators seem to know your income
    bracket, politics, age, location, medical conditions, and tastes in
    clothing, food, and romantic partners. As advertising firms use
    predictive AI to discover your hot buttons and generative AI to push
    them, your online world becomes an increasingly bespoke—and
    isolated—place. The fervid competition around personalization in digital
    marketing has given rise to an ecosystem of advertisers, media outlets,
    tech companies, and retailers who monetize your data while threatening
    the health of our media, discourse, and sense of community. In this
    urgent book, award-winning author Joseph Turow shows how we got here,
    and how to change direction.The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age (University
    of Chicago Press, 2026) shatters common beliefs about advertising
    history by showing that individualized ads are not new. Today’s
    AI-enabled advertisers draw on past aspirations and assumptions about
    personalization while weaponizing data in unprecedented ways that drive
    social fragmentation and the disappearance of shared social reality.
    Informed by interviews with marketing insiders and covering the latest
    technology advances, Turow accessibly explains how artificial
    intelligence sifts through our data to tag and target us wherever we go
    with personalized videos, pictorial billboards, audio messages, and
    more. A logical next step for advertiser support is tailored
    entertainment and news, a shift that further destroys the common ground
    necessary for a functioning democracy.

    A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we’re seen and what we see in return.


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    1 hr 5 min
  • Mark Rukman: Translating History Into Advertising

    I chatted with brand planner Mark Rukman about his quest to translate historical ways of thinking into advertising. Mark likes to joke that, as a historically obsessed, private-sector strategist, he thinks of himself as a nineteenth-century gentleman scholar working in the "Department of Analogies." We discuss Mark's journey from a childhood in the USSR to the lifeblood of capitalism: the advertising industry. Along the way, we explore the nonlinearity of life choices, historical rhythms and events, and even a few unresolved differential equations. Throughout our conversation, we return to history as a surprisingly powerful source of order and clarity in a chaotic world—and as an underused source of insight for brand strategy. Last but not least, we talk about Mark's witty new show, "Old Takes," in which he tackles the hottest cultural trends and historicizes them, showing that if we look back far enough, we've often seen them before.


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    54 min
  • The Tin Man Model of Running a Company Is Rusty

    Phil Le-Brun and Jana Werner are enterprise strategists at Amazon Web Services, based in London. Phil was previously a corporate VP and international CIO at McDonalds. Jana was formerly at DHL and studied uncertainty dynamics in academia. They are authors of The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation published by Harvard Business Review Press.

    Octopus’s are nimble and amazing, as anybody who has watched the 2020 Oscar-winning documentary My Octopus Teacher will verify. In contrast, the Tin Man model we know from The Wizard of Oz needs constant oil and is too rusty and rigid to function well on its own for long. This episode’s guests lean into the Octopus model, which is about earning trust and evading, in this case, the enemy within ourselves when it comes to not admitting mistakes and quickly learning from them. The value of a strong feedback loop, creating an technology infrastructure that is “thin” and allows for freedom, and not chasing metrics that prevent you from learning from anecdotal evidence of where change is necessary: those are among the topics that lively conversation pursues. A final key point the authors make is that at a time when investment in executive learning has tripled while other personnel developments remain flat is a mistake; now more than ever, human capabilities need to be built upon in an era of rapid innovation.

    Real Transformations: Business Change That Works from the Inside Out is co-hosted by Julie Anixter and Dan Hill, PhD, entrepreneurs with deep experience as corporate change agents, devoted to helping companies make continuous change work for everyone through clarity and connection. To learn about their keynote talks, workshops and labs, check out Real-Transformation.com.


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    25 min
  • Alan Brender, "Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World" (Headpress, 2026)

    In his latest book, Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World (Headpress 2026), Alan Brender delves into Hello Kitty the marketing wonder and cultural phenomenon, who has been around for 50 years. There are theme parks, restaurants, cafes and hotels dedicated to her. There are millions worldwide who buy Hello Kitty products, superfans who don’t know when to stop and amass thousands of items bearing Kitty’s countenance, and star fans, Lady Gaga and Britney Spears to name two, who do not think twice about purchasing a $50,000 Hello Kitty necklace. In Pink Tsunami you will hear about the fans, and Kitty’s designers and marketers and how they contributed to her popularity. But all is not glittery for this Queen of Kawaii. She has a dark side that even involves murder. Dive inside this book and all will be revealed.


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    1 hr
  • Dallas Liddle, "News Machines: The Systems of Daily Journalism in Britain, 1785–1885" (Oxford UP, 2026)

    British

    daily newspapers transformed rapidly at the turn of the nineteenth
    century, ballooning in size and radically reorganizing staffing and
    production decade by decade. By mid-century, newspapers had grown from
    the folded single sheets of the previous century to large multi-page
    broadsheets, so impressive in the quantity of print they held and their
    speed of production that one of their nicknames was 'the daily miracle'.

    Traditional

    news history has overlooked a key fact for understanding this era of
    news: that Victorian daily newspapers were high-pressure systems. As
    demand for newspapers outpaced their original production capacity,
    newspaper organizations began to build complex technical and production
    mechanisms to continue to grow and compete. As these systems expanded,
    newspapers became dependent on them, and decisions about how daily
    journalism should develop began to pass from editorial choice to
    systemic necessity. The previously untold story of Victorian daily news
    is that the personalities of editors and owners and the larger social
    forces at work in that era were not the only (or even primary) drivers
    of its history. Once set in motion, the systems of Victorian news gained
    major shaping agency over their own development.

    Combining deep archival research and traditional historical analysis with modern data mining methods, News Machines: The Systems of Daily Journalism in Britain, 1785–1885

    (Oxford University Press, 2026) by Dr. Dallas Liddle reconstructs the
    systemic workings of Victorian daily news in unprecedented detail,
    offering new and counterintuitive accounts of when and why daily papers
    expanded, how and why steam-powered printing machines developed, how
    specialized news discourses evolved, and how newspaper leadership was
    organized.

    This interview was conducted by Dr. Miranda Melcher whose book

    focuses on post-conflict military integration, understanding treaty
    negotiation and implementation in civil war contexts, with qualitative
    analysis of the Angolan and Mozambican civil wars. You can find
    Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. 


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    48 min
  • Juxuan Zhang and Pierre-Yves Donzé, "Entrepreneurs and the Structural Transformation of the Chinese Apparel Industry, 1980–2020" (Journal of Evolutionary Studies in Business, 2026)

    In this interview I met with Dr. Juxuan Zhang (Osaka University) to discuss her research on the history of the Chinese apparel industry since 1979. Her paper with Prof Pierre-Yves Donzé (Osaka University) investigates the structural transformation of the Chinese apparel industry from 1980 to 2020. Following an approach of industry studies and classic business history, it focuses on the 10 largest apparel companies in the four decades since the 1980s. Drawn from a broad range of published sources and official data, it analyses the ownership transition and entrepreneurial strategies of these companies under the changing institutional context. The findings show how different types of firms were able to use regulations and policies to dominate the industry. The study contributes to literature by exhibiting the dynamics of the industry development from the perspective of companies and entrepreneurs.

    Read the full research for free here

    Presented by Paula de la Cruz-Fernández, Ph.D.


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    30 min

About New Books in Business, Management, and Marketing

From the publisher's feed

This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field.

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