CMO Confidential is a podcast series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.

Pete Markey, who is a perfect exemplar of this,  recently joined Boots as CMO from TSB where he was also CMO and has held marketing director and CMO roles at companies like Aviva, The Post Office and RSA.

In the podcast, Markey describes why successful CMOs must be part scientist, part artist and part politician and the danger of being stuck with pure communications rather then working across the organisation to deliver the experience of the brand and deliver on its purpose and promise. And how perfect alignment with a brand's CIO is crucial for the successful development of any modern marketing activity. 

We discuss the crucial role of agency relationships for any CMO, and, how you can measure the total number of golf balls in the air at any one time.

CMO Confidential is a new series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.

Ben joined online estate agent Purplebricks in November last year as CMO after five very successful years at Just Eat where he was global director of restaurants and strategic partnerships.

He was previously marketing director at Notonthehighstreet and director of digital at Betfair.

In the podcast he discusses the need for a perfect marriage between brand building across traditional media and digital channels and how to build brand fame through the use of tradition channels underpinned by smart digital thinking and performance media.

The conversation ranges from the changing role of the CMO, the in-housing trend and the role of agency partnerships to why today the CMO has to sit at the heart of any business to be focussed fully on the customer.