New Gen Marketing

E28: The idea of starting a community for your brand may seem easy, but in reality, not many entrepreneurs are able to create that community.

On this episode, Josh breaks down the necessary steps entrepreneurs can use to kick-start their community. See how companies like Dollar Shave Club built and maintained their community and what they did to set them apart from their competitors.

E27: Dive into the transformative strategy of using multi-part series over one-off videos to captivate Generation Z. Discover why 90% of Lifestyled's projects focus on serial content, from video podcasts to documentary series, and how this approach sustains audience engagement over time.

Learn the secrets to building a community and reaching new, niche audiences by providing continued value, thereby turning a single interaction into a long-term engagement. Whether you're aiming to deepen brand connection or explore specific topics like real estate for investors, this episode reveals how to leverage serial content for greater impact and community building.

E26: Josh delves into the power of nostalgia in marketing to Gen Z, a generation born into digital abundance yet drawn to the tangible and the retro. Discover how brands like Coach and Old Spice are successfully tapping into this longing for physical connections through nostalgic experiences, from vinyl records to drive-in movies and classic barbershops.

Unpack the psychology behind Gen Z's yearning for the past in times of uncertainty and learn strategies to incorporate tactile, nostalgic elements into your marketing to resonate deeply with this digitally native yet historically curious generation.

E24: Learn why traditional marketing tactics fall flat and how embracing current trends, engaging directly with your audience, and providing a glimpse behind the curtain can elevate your brand in the eyes of Gen Z.

With insights into successful strategies from brands like Axe and innovative approaches to social media engagement, this episode offers a roadmap to capturing the attention and loyalty of Gen Z by being genuine, transparent, and responsive.

E25: Unpack the unique preferences and behaviors of each generation and learn how to align your marketing strategies with their values for maximum impact.

Whether it's leveraging durability for Boomers, embracing transparency for Gen X and Millennials, or connecting through authenticity with Gen Z, this episode provides a comprehensive guide to effectively reaching and engaging with each demographic.

Discover the secrets to crafting messages that not only resonate but also foster long-lasting relationships across all ages.

Dive into the story of Squarespace and its game-changing decision to utilize podcast advertising.

Find out how Squarespace’s risk in the early days of podcasting paid off, leading to its explosive growth. This episode breaks down the strategic advantages of podcast ads, including their ability to reach dedicated audiences and build brand trust through association.

If you’re considering podcast ads as part of your marketing strategy, this episode is packed with insights on achieving long-term conversions and measurable success.

In this episode, we discuss Gen-Z's core values and how you can utilize them in your branding. It's important to remember what Gen-Z cares about, especially social media and the future, when you're trying to reach them.