New Gen Marketing

New Gen Marketing

By Lifestyled MarketingBusinessMarketing
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New Gen Marketing episodes

  • How To KILL IT at Marketing Like M3GAN

    E37: Have you ever witnessed the success of a low-budget film all due to their marketing? If not, let us introduce you to M3GAN.

    Josh dives into Blumhouse's 2022 thriller, 'M3GAN' and how the movie skyrocketed not only in theaters but on social media due to their multi-platform marketing and viral social media presence.

    5 min
  • Winning Gen Alpha Over With Gaming

    E36: Don't have Gen Alpha come to you; instead, go to Gen Alpha!

    Josh highlights the importance of gaming in marketing and how brands should incorporate different gaming sites like Roblox, Minecraft, and Fortnite to successfully market to Gen Alpha.

    6 min
  • How To Build Trust in Marketing

    E35: If your friend or family member came raving about a new movie coming out, wouldn't you be more eager to watch it? That is social proof.

    Josh delves into the topic of Social Proof, and why it plays a critical role in marketing for your brand. He explains why people are more likely to trust your brand if others recommend it and how you can leverage consumer reviews, referrals, and celebrity endorsements to build credibility.

    4 min
  • Gen Alpha: The Next Generation for your Brand.

    E34: We've talked about Gen Z, but now, it's time to talk about the Generation next in line, Generation Alpha. On this week's episode, Josh delves into the next generation, Gen Alpha, and how brands should start to market to Gen Alpha audiences, including the 3 specific ways to connect and catch their attention.


    4 min
  • Why Your Storytelling Sucks (And How to Fix It Now!)

    E33: Every year, Spotify does the same thing, which is Spotify Wrapped. However, it's not what Spotify is doing that is making their listeners excited to see their top artists and songs, it's how they're doing it-and it's by using data driven storytelling.

    Josh emphasizes the importance of infusing data into storytelling for your brand and how data storytelling blends data, narrative, and visualizations to convey compelling insights to engage and connect with their audience.

    5 min
  • Changing The Future with Embracing Immersive Marketing (feat. Apple Vision Pro)

    E32: Catching everyone's attention is one thing that Apple does very well, as every new year the company comes out with a new and different product that takes the public by surprise.

    In this weeks episode, Josh highlights the newest Apple product, the Apple Vision Pro, and how this VR headgear is changing the future of marketing by shifting towards hyper-modernity and creating immersive experiences for their consumers.

    5 min
  • How CBS Cracked the Code for Gen Z Engagement
    As the switch from cable television to streaming platforms grows dramastically over the years, cable networks have struggled to retain the attention of their viewers, especially Gen-Z viewers. However, there's one network that's taking a shot at capturing Gen-Z audiences, and that network is winning.

    On this week's episode, Josh highlights the new CBS show, "After Midnight" and the ways how CBS is succeeding on attracting Gen-Z audiences.
    4 min
  • Winning The Hearts of Gen Z, the Ethical Way
    Ethics isn't a fun conversation to have for most, however, it's a very important one to have when dealing with marketing, especially marketing to Gen Z.
    On this week's episode, Josh highlights the importance of ethical marketing to Gen Z, and the specific steps brands should take in order to effectively engage with Gen Z, in a way that is known and comfortable to them.
    5 min
  • How to Elevate Your Local Brand by Embracing Your Community

    E29: A very different and underrated industry for marketing is Hyper-Local Businesses. On this week's episode, Josh explains how local-hyper businesses like coffee shops and art galleries can integrate local elements and build partnerships in their area to hep establish a local community for their brand.


    5 min

About New Gen Marketing

From the publisher's feed

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z, Gen Alpha, and Millennial marketing.