New Gen Marketing

This week we dive deep into the world of lifestyle-focused marketing.

We provide insight into how this approach is more targeted, personalized, and focused on connecting with what your audience actually cares about. Josh shares a real-life example of working with an eco-friendly kitchenware product called Willow and Greene and how they targeted customers who prioritize sustainability in their daily lives.

This ideology of marketing is the basis for what we do at Lifestyled Media, connecting values and stories and helping someone envision their future with the product, service, or brand.

Drawing on research from Harvard Business Review and the Forbes Communication Council, Josh discusses three key ways in which Gen Z is changing the game: a preference for digital campfires and online communities, a focus on social responsibility and ethics, and a desire for personalized communication.

Josh explains how these trends are not just relevant for marketing to Gen Z but are also changing how we approach marketing to all generations. Tune in to learn how to create marketing campaigns that feel more community-focused, ethically responsible, and personally tailored to your target audience. Don't miss out on this insightful episode of New Gen Marketing!

This week we talk about the importance of brand authenticity and the concept of "Lean Into It." He stresses the need for brands to be explicitly authentic to who they are and what they stand for in everything they create.

Josh shares examples from his own experiences working on political and television marketing campaigns where they leaned into their authenticity and saw great reception from their audience, particularly the millennial and Gen Z market. He also warns against being disingenuous and pretending to be something you're not.

In this episode, we dive into the importance of connecting your brand and customer values, especially when connecting with Gen Z and young Millennial markets. We discuss how the decline of trust in large organizations has led to a demand for brand transparency and neutrality and why identifying and marketing shared values is essential in creating long-term value relationships with your target market.

To illustrate the importance of values in marketing, we share a personal story about one of our clients, The Veterinarian Cooperative (TVC), and how we connected their values of independent ownership to their target market of independent vet owners. We talk about how telling stories that illustrate shared values can create a deeper connection with current customers and attract new members who are looking for more than just a one-off product or service.

Join us as we explore the power of values in marketing and how they can help you create meaningful connections with your customers.

User Generated Content or UGC is perfect if you have a product brand or a service brand that relies heavily on reviews, this is a great way to help increase your validity in the industry.
It's a great way to get started and to create a huge amount of content at a low cost.

A new study shows that REAL STORIES have a higher impact and more significant reception on social media than anything else. In light of this study, we discuss why the long-term success and value add you will see by telling real authentic stories will far surpass the results you could get from anything else you are doing on your marketing channels.

As we move into this new generation of marketing with busier consumers, and the demand for written content is being replaced by more visual and auditory content, a new stage of blogging is here, the age of podcasting.

GEN-Z makes up roughly a THIRD of the world’s population and more than 40 percent of America's consumers, and yet the ideas and myths surrounding generation z marketing have become such a cultural cliche that it is almost impossible to tell the difference between truth and myth so today we break it down.

A FEW SUCCESSFUL GEN-Z MARKETING METHODS:

1. Influencer Marketing: Having real people who have audiences endorse a product is a great way to reach a new audience without it feeling like advertisements.
2. Be Authentic: This isn't a marketing method, but it should be the foundation of your marketing strategy. Gen-z can decipher when you are trying to "make" them purchase something. So, provide genuine value to them in your marketing, show behind the scenes, highlight your values, and develop a visual brand that feels authentic to the "why" behind your brand.
3. Branded Content: A style of marketing that builds brand awareness by focusing on a brand's and customer's shared values. We have found that this is the most effective way to bring in a Gen-Z audience and build long-term relationships with them. Branded Content could be anything from a podcast to a TikTok/Instagram series to a web series.

LEARN MORE AT: www.lifestyled.media

Each week on New Gen Marketing, we give you tips and tricks to gain a foothold in this new generation of consumers and break down Gen Z and millennial marketing.

Hosted by Joshua Stanley, the founder of Lifestyled Media and an expert in helping direct-to-consumer brands build lifelong relationships with the most market-resistant generation of all time.

If you ever have any questions or wanna dive deeper, feel free to reach out to our team
www.lifestyled.media.