A few weeks ago I launched the No BS BS Club, which if you are not familiar with it, is a marketing membership but not as you know it. In the club you get access to weekly business brainstorm calls with me, all for less than lunch with friends. 

I’ll put the link in the show notes so you can find out for yourself what it is exactly. Right now it’s open to join as a founding member, but this ends at the end of August. 

So we’ve had a few calls with the club and it has been so much fun, and of course the ideas are never ending. In the club and also inside my ads courses I regularly do reviews for members. I review things such as their website, their email funnels, their advertising campaigns.

And that’s what I want to talk about today.

About how you can audit your own Facebook advertising campaigns to see if they’re performing well.

Tune in 🎧

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Links:
No BS BS Club
ADvisory (for coaches, course creators and service providers)
eComm Expansion (for online stores)
How to set up a custom Facebook ad report

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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Today's episode is one with a twist! I'm hosting a podcast take-over and the first guest is Aims Watts from Indy Bindy Fabrics.

Get ready for a jam packed episode with super helpful steps to grow an audience of ideal clients by hosting giveaways. Learn how Aims doubled her audience using this strategy and how you can too. Aims gives you the step-by-step formula of how you can also grow your audience with ideal clients and not just numbers.

Tune in today 🎧

Find out more about Aims and Indy Bindy Fabrics:
indybindy.com.au
instagram.com/indybindyfabrics
facebook.com/indybindyfabrics

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🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

On the weekend I was browsing small business websites and I came across something that really does makes me annoyed that so many businesses don’t do this. So today's episode is brought to you by my annoyance (just kidding).

As I was browsing through these websites, I went to their about pages. In case you didn’t know this, your about page is one of the most frequently visited pages of your website. 

I was on probably 4 or 5 different websites and looked at their about pages. Out of all of these websites only one, ONE, had this crucial element on their about page.

The rest spouted all generic ‘about us’ stuff that wasn’t even really about them, or about me, it was impersonal and I’m suspecting that their ‘us’ talk is one person hiding behind their website and trying to look bigger than they are.

Tune in to hear how you can improve your about page

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Connect with me

Website: www.biancamckenzie.com
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

In today’s episode I want to talk about launch debriefs, why they’re a must and how to go about them.

Let’s first talk about what I mean by a launch, because there are lots of things that you can launch. When I talk about launches I’m speaking about a sales period for an online program, course or membership. 

So what happens with a client launch is that we spend a certain amount of time building up the client’s audience, we also build their email list and then they open cart for their program, generally with an event like a webinar or challenge.

Some of my clients launch in addition to having an evergreen funnel, which means that their courses can always be purchased and the cart never closes. For these launches the incentive to join during a launch is often a bonus that expires.

Other clients have specific open and close cart periods and they run their programs for a predetermined amount of time. 

Whichever way you want to do this, you need a launch debrief.

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Join ADvisory

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Support the show

Connect with me

Website: www.biancamckenzie.com
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

In today’s episode I want to talk about 3 things successful online store owners do regularly.

Of course there are many more things they do, but I’m focusing on things that move the needle. Things that will make a difference to your sales and bottom line. 

These 3 things will make a big difference if you do them regularly - it's the key to your store growth. 

Tune in today 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Today I want to talk about Facebook ads for your store, and whether it will work. 

I get that many of you are curious about Facebook ads, but at the same time hesitant of the unknown and whether you’ll get a return on your investment. 

Let me be honest, Facebook & Instagram ads don’t work for everyone, at least not in the way you probably want them to. 

Let me explain. You most likely want to run ads to get sales, which is fair enough, you’re running a business after all, not a fan club. 

Sometimes direct to sales ads are not going to work for your business, and there could be a multitude of reasons why. 

Tune in to hear more 🎧

Join eComm Expansion

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Facebook ads can be amazing at increasing your traffic, attracting leads and converting to sales, but the days of simply putting up an ad and it doing exactly what you want are over.

Back in the good old days you could simply run a lead generation campaign and get leads at a really low cost per lead, but that’s not always the case nowadays.

The ads landscape has changed a lot. There are more players, but not necessarily more space in the newsfeed so it’s becoming more and more competitive. 

Throw in an iOS change and suddenly everything about running ads has changed.

While I miss the good old days, I also welcome the change because it means that us marketers have to work smarter. 

We’re really going back to basics, back to the essence of marketing, which is to build relationships for the purpose of promoting and selling products and services. 

So how do you get your advertising dollar (and sales) to go further?
You need to support your ads with organic content, and the other way around. 

Tune in and listen + find the supporting images on the blog

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
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Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

Marketing is one of my favourite topics and if you’re in business you simply can’t escape it. Without marketing nobody will find you. 

Makes it sound pretty dramatic but it’s true. Even telling your friends and family about your business is a form of marketing. 

In the past 10 years so much has changed in the marketing landscape. With the rise of social media platforms and digital opportunities it can feel like a bit of a minefield for business owners. 

Social media is a great opportunity for businesses to market themselves, but it can also feel overwhelming and it’s not always easy to stand out from the crowd. 

If you’ve read up on what’s what in social media and Googled how often you should post you’ll find a number of different answers. 

In my opinion, quality is much more important than quantity. Posting for the sake of posting isn’t really going to do you any favours. You’re much better off focusing on creating quality content and post less frequently than simply slap a picture on Instagram without any meaningful caption. 

So how do you create content without the overwhelm and time suck? 

Tune in to hear more 🎧

-------------------------------------------------------
Episode about finding your ideal audience
Episode about why you need an email list
Leonie Dawson's course about marketing without social media (affiliate link)
Book a free game plan session
Connect with me on Instagram

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

There are so many sides to marketing, and one of the puzzle pieces is who you market to. In this episode I speak with Swapna Thomas about how to sell to the empowered, ready-to-buy client in your content. 

Having clients that are ready to work with you right now is something we all dream of right? That's what we uncover in this episode. Tune in to learn how you can also sell to ready-to-buy clients. 

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

We’ve just wrapped up a long weekend here in Australia to celebrate Queen Elizabeth’s birthday.

We booked tickets to a winter festival and it was lovely. The food was amazing, there was music and they had workshops for the kids. Normally we kind of hibernate during winter and don’t get out much but if there’s one thing I love about moving to Tasmania it’s all of the little festivals they have on. There’s always something to do, places to go, people to meet.

Talking about people. In this episode I want to talk about trust.

Trust is incredibly important at any time, but when you’re running an online business it’s even more important.

Online businesses can get a bad reputation if they break a person’s trust, and sadly the rest of the industry suffers from it too.

We’ve all heard of scams, people ordering something and not receiving it, things not looking like they did in the picture, slow fulfilment, no response from the business etc. 

In a way we’re giving our money to someone we’ve never met to hopefully get something we’ve never seen and we basically have to hope for the best.

This is where trust comes in and the need to build trust to sell more online. 

So how can you, as a business, build trust?

Tune in to hear more 🎧

Send me a message right here

Support the show

Connect with me

Website: www.biancamckenzie.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

 
Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator
 

🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...